In fact, it has been nearly a year since UnionPay entered the bureau to pay by face before the product went online. As early as December 2018, UnionPay had launched face-based payment experience services in many supermarkets in Beijing and Shanghai. On May 23, 2019, UnionPay helped launch the country's first offline facial payment based on the central bank payment standard in Ningbo. Today, the launch of face payment means that UnionPay has begun a new exploration at the point of face payment.
When the giants are catching up with me, the second-tier Internet camps such as JD.com and Meituan are also eager to try, and try to use facial payment applications in some offline retail scenarios, but from the scale of the landing scene and market acceptance ,General effect. Face-swiping payment, smart medical care, smart campus, smart bank, catering, supermarket, hotel, non-sense parking lot, various scene solutions, software customization development, payment equipment wholesale, please Baidu "Zhangyou Electronic Wei" for details
Beginning in 2014, Alipay and WeChat Pay have successively started the research and development of facial payment and conducted commercial exploration. In 2018, Alipay announced that it would popularize self-service cashier + face payment solutions in various business scenarios in the next year, and launched the lightweight face payment terminal Dragonfly, which will carry out large-scale commercial promotion of face payment. In 2019 On March 19th, WeChat Pay displayed the lightweight face-scanning payment terminal Frog at the Service Provider Conference, and launched the double-sided screen Frog Pro in less than half a year.
Face-swiping makes the payment ecosystem return to the hardware era. The production, sales, laying, and maintenance of face-swiping payment devices involve a lot of costs. Objectively, there are problems such as high risk of cargo pressure, difficulty in later service, and high cost of local delivery. The model is heavy and the benefit is low, resulting in The willingness of banks and most small and medium-sized payment institutions to enter the market to pay with their faces is much weaker overall.
For most banks, their own account popularity is low, talent reserves are small, and capital use decision-making process is long, which also leads to a wait-and-see situation. The entry of UnionPay has brought new variables to this market. Because of the two identities of the clearing entity and the bank card brand, UnionPay naturally has the basis for cooperation between banks and payment institutions. UnionPay takes the lead in formulating standards, docking cooperation, and landing services, which is already a mature cooperation model.
Alipay and WeChat Pay have been on the track of face payment for a long time, and they have been competing for a long time. The era of Unicode Universal is approaching soon. The choices of merchants and users will be further opened. The offline scene barriers established by giants will also disappear. It is bound to be a part of merchants that will flow into the hands of small and medium-sized payment institutions from the hands of Weiwei. This is obviously The giants are not optimistic. Giants are more willing to tie merchants into their own business system. Unaggregated face payment has become a track for preparation.