The battle for offline payment scenarios has become one of the themes of the current giants' battle. When the traditional POS machine drifted away, the craze of QR code acquiring gradually receded, and the era gave the offline payment a new mission-the commercial scenario of face recognition. As one of the mobile payment giants, Alipay has always been in the leading position in the battle of face payment.
Launched the first hardware terminal device for face payment-Dragonfly Generation. So far, five years have passed since Ant Financial developed face recognition technology. Five years of careful layout and step-by-step progress show that Alipay pays attention to and determination to pay with face. From payment services to merchant services, Dragonfly is the first facial payment product that does not require a mobile phone. Dragonfly’s access cost is reduced by 80%, allowing facial payment to fly into more small and medium-sized merchant scenarios and have a wider range of applications. Face-swiping payment, smart medical care, smart campus, smart bank, catering, supermarket, hotel, non-sense parking lot, various scene solutions, software customization development, payment equipment wholesale, please Baidu "Zhangyou Electronic Wei" for details
After that, Alipay spent another four months polishing and launching the second generation of Dragonfly. The progress from the first generation to the second generation is more reflected in the shift from payment services to services for merchants. Dragonfly Second Generation not only needs to implement payment functions, but more importantly, it must help merchants to open up online operations and store digital operations. In addition, in order to promote Dragonfly II in an all-round way, Alipay has issued a series of policies and upgraded its commercial incentive measures.
In the offline face payment ecosystem, the Alipay team has contributed a variety of gameplay methods. From the product's own technology to the ideas for operation and promotion, each link has been carefully considered and optimized. Inspired by the era of 5G and IoT, a large number of merchants are making great strides or are planning digital transformation. How to link customers, merchants, supply chains, logistics and warehousing has become a new topic.
Traditional commercial retail does not lack customer sources, but the drawback is that the time for effective contact between customers and merchants is too short, perhaps only about ten seconds at checkout. Many people have the experience of buying things in convenience stores and clerk Amway applying for membership cards, but most people just want to pay and leave as soon as possible. It is even more difficult for merchants to make further precise promotion and marketing.
Based on this contradiction, Alipay's Dragonfly II found a solution. Customers are easy to accept the way of digital management. Dragonfly's multimedia screens and intelligent accurate identification methods not only shorten the cash register efficiency to within 5 to 8 seconds, but also increase the conversion rate and receipt rate of member new and member coupons by 5-6 Times.
Payment innovation points to face-based payment. Every innovation in payment methods is a need and inevitable result of commercial development. As one of the most innovative payment methods, face payment is also the beginning of industrial transformation.