Q: What is the market doing?
answer:
Do large chip market likely to support the company; the development of high-end algorithms to grasp future trends. (Simply nonsense, when I did not like)
IPC chip (SDV, 360VR acquisition cameras, the drive recorder is similar):
Consumer: card machine, shaking his head, intelligent home (doorbell), UAV video module (toys) and so need
Professional market: bolt, the hemisphere, high-speed ball, etc.
High-end smartphone market: with license plate recognition, face recognition, face matching, vehicle recognition, people counting, intelligent tracking, lane deviation ranging, 360 stitching
Different consumer groups demand different functions, different needs inside the IC IP module for the effect, function, performance requirements are not the same.
Q: IP technology is the key to what aspect?
For video SOC IP is: The key is ISP IP, Codec IP, DSP / GPU / operator hardware acceleration modules.
ISP IP: The key is NR and WDR
Codec IP: When motion Codec IC design and IC still there will be differences Codec design.
DSP / GPU / operator: mainly used algorithm. (CPU overhead is relatively large, at present in x86 machines above with Opencv and depth of learning to do more)
Q: To what extent do specific IP?
Seen what market segment, need to fight specific market (wolf culture should be called: grab, rather than fight)
For an IP: basic requirements, the highest demand, minimum requirements, standard requirements, customer needs, market demand; In a word: "Customer demand made the market in the first place."
Q: What customers are most concerned about?
Cost (is nonsense)
If these words are a bit harder to do, from the most developed source of demand, design IC IP algorithm design pros and cons, SDK merits of design, Turnkey design pros and cons, customer support, upgrading and other factors.
All to customer demand as the center, customers stand to chip design is the way, behind closed doors, certain death.
Without a good design can be accumulated from zero; insist on poor design reuse, only to die more opportunities to lose customers.
