Every time the rich people in the movie are picked up by a dedicated driver, as long as they sit in the car, someone will help open the door, carry the luggage and close the car door. A distant image that feels unreal, but now has the opportunity to become reality in everyday life!
In 2009, Travis Kalanick and Garret Camp founded Uber in San Francisco, using idle vehicles to give passengers a premium ride experience. The service has now expanded to 45 countries, more than 100 cities, and is valued at nearly $18.2 billion more than the world's two largest car rental companies, Hertz (NYSE: HTZ) and Elvis Group (NASDAQ: CAR) combined. . How on earth can such a simple transfer service be able to successfully expand to so many countries in a short period of time and continue to grow?
The key point of high-speed diffusion "enable passengers to enjoy a distinguished and extraordinary taxi experience"
This is the key reason why Uber can spread so quickly among users.
If you want to experience the honor, just open Uber's exclusive APP, you will see the nearby vacant vehicles, as long as you confirm the booking, you can see the driver's name, photo, phone number and arrival time (about 10 minutes), so that you can Accurate evaluation time. Since Alipay has been bound during registration, the fee will be deducted directly from Alipay. Uber attaches great importance to the user's service experience, so in addition to simplifying the process, it also has relevant requirements for drivers and cars to improve customer satisfaction and brand image. For example: Xiaobian has used Uber to call BMW and Audi several times in Hangzhou. , and the services are very user-friendly, so that every customer who has taken a ride can experience the "WOW" feeling, and increase the probability of customer retention and referral.
Uber uses prestige to attract users, and it captures consumers with perfect service. What about drivers? It welcomes any car owners to use their spare time to carry passengers, because generally, taxi drivers need to pass vocational exams and lectures before they can get a license to pick up passengers, but Uber does not have this rule or limit the number of passengers. As long as you have a car, open Uber The provided iPhone can start to work; in the early stage, the recruitment of drivers was promoted and even subsidies were provided to increase the willingness of drivers to join. Generally, car dealers charge high fees with drivers, and Uber takes 20% of the income as a commission. In comparison, if the number of passengers is the same, Uber can let drivers get higher income. As a result, lower thresholds for drivers, flexible working hours, subsidies and lower commissions than car dealerships have attracted drivers, and many drivers who have tried have recommended more colleagues to join Uber.
Experiential Growth Strategies
Uber’s initial exposure was to participate in various entrepreneurial activities in Silicon Valley, because entrepreneurs or people who want to start a business are brave to try new tools and services, especially when this product can improve their quality of life, in these activities Uber offers sponsorships or free rides to increase the willingness of users to use it, and thereby increase its visibility in Silicon Valley.
Experiential word of mouth marketing (Word of Mouth) is also the main engine of Uber's growth. Uber never uses TV commercials or large billboards for marketing, and marketing channels are limited to the Uber Blog and social media. Uber has a marketing promotion model (as shown in the figure below), when it enters a new city, it will first use sponsorship of local activities and free ride money to attract early adopters. When users experience Uber's services for free , you can feel its honorable service (WOW experience), plus the free ride money you can get by recommending it, and you will take the initiative to recommend Uber to your relatives and friends, or you will think of Uber when there is a special event. , and then the new user will recommend it to his friends, and in this virtuous cycle, users will continue to increase, and finally expand to other cities.
Adapting to local conditions is also one of Uber's characteristics. Travis Kalanick believes that the successful business model of each city does not mean that it is suitable for other cities. Whenever Uber expands into a new city, it will hire three local full-time staff (general manager, social marketing and business development) , hoping to go deep into the local operation to find the most suitable operation model and marketing strategy, for example: Chicago loves sports, so Uber cooperates with the local NFL team to carry out publicity activities; and Uber also has its own community within each city. and headquarters will share experiences with each other, helping teams in new cities to quickly find ways to expand their business.
Uber's future growth potential
Maybe you think Uber is just a transportation in the city. Why is the company's valuation so high? Kalanick's vision for Uber is: "put what you need in your hands at the right time" . When the delivery channel is a car, Uber is a service that can carry people and goods in cities; when the delivery channel is a helicopter or a plane, Uber can be a multinational logistics industry; when it provides millions of people every day. Uber could also be the world's largest systems company when it comes to matching services.
Kalanick does not limit Uber to a small framework. He opens up APIs for other businesses to use, so that more "demand" services can be combined with Uber, such as restaurants, travel and airplanes; in addition, Uber is also actively Experiment with many new business models, such as: Uber Ice Cream, UberFRESH, etc., so when you think of a vehicle as a vehicle for Uber services, its future possibilities are endless.
Uber has expanded to so many countries in a short period of time, not because he invented trendy and attractive products, but because he redefines the "ride-hailing experience" of everyone in daily life and satisfies the general public's hidden sense of honor. Sexual needs, and let users feel the "WOW" experience, and "WOW" will be the difference between you and other competitors, and it will also be the key to whether you can grow rapidly and whether users will remember you.
除了让用户拥有非凡体验外，重要的是必须建立适合自己的营销策略及管道–产品要如何让人知道、如何让人尝试使用、进而推荐你的产品。Uber用免费乘车，体验式口碑行销及社交媒体作为它主要的营销策略，每个营销策略（Strategy）及战术（Tactic）都需环环相扣才能达到最好的效果。当然Uber也并非在每个城市都可以拓展得这么顺利，因为处在法律的灰色地带，想uber在国内就没有像滴滴发展的那么好，至于具体为什么？你懂的。
看Uber的配算法－快速响应，优良服务，顾客体验的正循环
对于司机而言，派单是比抢单更轻松的方法。Uber在派单之前用来匹配“乘客需求－司机供给”的模型，每个订单通过算法（包括,最短到达时间，是否可用、以往评价等因素），决定了司机和车辆的推荐顺位。
1，通过算法找到能够最短到达的司机
2，司机看不到目的地，因此也无法拒载。
（潜在问题是，司机如果对目的地那片区域如果不熟悉怎么办？除非算法里自动匹配司机过往的行车记录，有类似行车记录的司机才进行推荐，否则将造成司机找不到路，行车体验很差的结果。Uber目前推出的最短路程游戏就是解决这个问题的。）
目前创业的项目程序员客栈www.proginn.com的远程开发协作是如何匹配？（下简称客栈）
我们客栈要做的，就是尽量精准快速地匹配用户的开发需求和程序员，类比下来，我们需要解决这么几个问题：
一，开发需求和程序员之间的“最近路径”应该由什么量化指标来确认？
GPS定位＋道路地图，是Uber能做到最近路径匹配打车者和合作司机的关键因素。
那么有开发需求和程序员之间的“最近路径”应该由什么量化指标来决定呢？
从目的出发，最近是为了对于司机和乘客双方而言，都能够最快实现需求（司机－接活赚钱，乘客－出发）。
因此平台提供的开发服务也从目的出发：为了让程序员能够尽快上手开发，程序员（司机）离开发需求（乘客打车需求）的距离，应该从：程序员对于需求（技能分类，功能，行业）的了解程度，学习，以及沟通成本越低越“近”；字段：程序员的方向／语言，技能树，作品的功能，行业标签；
二，派单推荐顺序参考因素：
程序员是否接单：不派单给暂时处于不接单状态的签约程序员，节省派单时间降低用户等待；针对长期不接单的签约者（3个月），会暂时取消签约。
程序员过往接单率：过往派单后半个小时内接单的比率。
程序员过往用户评价：1-5星打分评价。
程序员每天能够投入的开发时间；
三，筛选出与用户发布的需求在以下几个方面最吻合的程序员：
方向（iOS、Android、Web)
语言（对于发布方而言是选填）
关键功能（对应程序员过往作品功能）
行业（对应程序员过往作品行业）
四，然后按照以下方式排序：
1，是否接单
2，过往接单率
3，过往用户评价
4，个人每天能够投入的开发时间
五，程序员注册客栈签约时需要填写的信息：
1，作品，作品的功能，行业属性
2，个人方向，语言，技能树
3，是否接单，每日可工作时间多少
六，系统自动计算的程序员属性：
1，接单率
2，用户好评率
七，发布者发布任务的时候需要填写的信息：
1，目前所有发布信息
2，发布需求的关键功能，行业，语言（可选）
3，时间要求
八，系统自动计算的发布者属性：
1，发布成功率
2，程序员好评率
目前客栈已经有40000+老司机开发者在平台接单，这中间有产品经理、设计师、前后端工程师、移动端工程师、测试工程师以及大量的武功非凡的开发者。“少侠，看你骨骼惊奇，不妨来客栈试试？”