Millet published results show that mobile phone business revenue grew 5% over the same period market research firm IDC released data show that the second quarter of this year, mobile phone shipments in the domestic market fell 19.3% year on year, which means an increase of millet phone business, mainly from the overseas market, Huawei's mobile phone shipments in the same period abroad, but there was a substantial decline, seems to show a millet phone in overseas markets to fill the vacancy Huawei phones.
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Huawei cell phone overseas shipments fell, millet achieve growth
According to IDC, Huawei's mobile phone shipments in the second quarter of this year was 58.7 million, year on year growth of 8.3%, although the growth rate is still among the top five in the first place, but since the first quarter compared to an increase of more than five is clearly inferior to much; the ring is more than a slight decline compared to the same period last year, the chain grew 37.9%, and more can be seen in the second quarter of its mobile phone business obviously frustrated.
Huawei mobile phones in the second quarter setbacks, mainly in overseas markets, according to IDC data show that in the quarter its domestic market shipments grew 27 percent, shipments overseas markets is fell 12.8%. This is mainly because the second quarter of Huawei in overseas markets affected by the US factor, leading to the rapid decline in shipments.
The second quarter of this year, millet phone has achieved rapid growth in overseas markets, according to data released by IDC projections, millet phone in the second quarter, the overseas market shipments grew 15.1%, partially offset its losses in the domestic market, the quarter millet the overall mobile phone shipments fell only 0.2%, and millet phone since the third quarter last year, reversing a continuous decline in the chain momentum this quarter, growth of 17.5%.
In the case of the semi-finals among the domestic mobile phone, millet phone overseas shipments accounted for the highest ratio in the second quarter this year, its overseas shipments accounted for more than 63.8% in overseas shipments to maintain rapid growth, its overseas shipments accounted for ratio is rising. Of course, this also shows that millet phone shipments slowdown or even decline is mainly involved in the domestic market, it wants to achieve volume growth would need to change in the growing domestic market, the momentum of decline.
The data also show that over the same period, Samsung also benefited from Huawei phones setback in overseas markets, IDC data show that Samsung has achieved two consecutive quarters of performance than the rise of the ring, which in the second quarter of this year its mobile phone shipments in the chain growth the past two years the fastest, because it is in China's smart phone market share to as low as about 1%, its mobile phone shipments was mainly achieved in markets outside of mainland China, to prove that it also fills Huawei cell phone outside mainland China market frustrated vacancies.
Millet in the domestic market is actively adjust
The past two years, millet phone in the domestic market frequently institutional and personnel changes in order to change in the domestic market unfavorable situation, to which more will emphasize cost-effective red rice brand Independent end, benchmarking Huawei's Internet brand glory this year released K20 and other variety of mobile phones are frequently choking sound corresponding to the glory of the phone, while red rice K20 is the brand since the birth of the most expensive mobile phone models, showing that it is trying to change.
After the red rice brand to focus on cost-effective, millet flagship brand has begun to differentiate, trying to force the grid innovation to improve the brand to enter the high-end mobile phone market, while in-depth market segments, the introduction of millet CC fashionable appearance and strong shooting performance attract female users. Although the display data in the second quarter of millet mobile phone shipments in the domestic market is still in decline, but the average price of mobile phones has improved 13.3%, showing that it has made some progress in the high-end mobile phone market.
In addition to self-adjust, millet handset seems interested in working with OPPO, vivo alliance, which recently co-founded pass each league, Huawei brings Big Brother to cope with stress. Second quarter data showed the domestic smart phone market, OPPO, vivo shipments were down 13.9% year on year, 8.2%, seems to show Huawei is constantly snatch millet, OPPO, vivo market share, but also threatened to seize the domestic intelligence Huawei over half of the market share in the mobile phone market, Huawei under the pressure of the three mobile phone business alliance seems appropriate strategies to deal with Huawei.
In addition to the mobile phone business, millet and Huawei also launched a competition in other industries, second only to the wearable device market, Huawei millet; Huawei also recently launched TV products, and millet in the domestic TV market already won the first place; while Huawei also trying virtue of its advantages in 5G technology in the market to gain a competitive advantage of things, but things just market is regarded as the future of millet and long outlet layout. It showed millet and Huawei's competition will become more intense.
For millet, the current mobile phone business is still its main source of income, the second quarter results show the proportion of its mobile phone business revenue up 61.5%, while the current business IOT also need to rely on its mobile phone business to develop, primarily for its contribution profit Internet business mainly relies on the user to bring the mobile phone business, Huawei face of pressure brought about the need to find a way to deal with as soon as possible.
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Bai Ming Technology BMtech007