With the new iPhone release time draws near, its parameters have been exposed 7788. It is reported that this year Apple's new machine will not support 5G, if true, will have a huge impact of the new iPhon sales.
First, the lack of innovative new iPhone
From now revealed, Apple is about to launch on September 11 a new machine iPhone11, amazing place with little or no say. First of all, in appearance iPhone11 using fairly conservative, utterly bangs screen, let the "fruit powder" were quite disappointed. Secondly, iPhone11 after three home photo layout, in imitation of Huawei recently launched "Yuba" form, so that the image of Apple's innovative extra discount.
Technically, before consumers are generally looking forward to the next screen fingerprint did not occur. More importantly, the new iPhone has basically sit real function is not equipped with a 5G. This is equivalent to a declaration of Apple in 2020, will continue to stay in the 4G era, competing with other manufacturers entered the era of contrasting situations 5G.
5G on the "absent", with design and function is still no innovation, Apple's new machine has led to growing discontent voice in consumer groups. In the moment all vendors innovation, and strive with the latest technology to attract the consumer's mobile phone market, Apple could get out of the second half of the only "new" selling point, is the new color on the iPhone XR and iPhone XS. Although the new machine on the market soon, but in the network of public opinion, Apple's brand has been stagnant heat, market participants are worried, including iPhone11 the second half, including a full range of Apple, we will face the risk of a serious decline in sales.
Second, Huawei, Apple's new machine or frontal PK
In addition consumers are generally not enough enthusiasm for the new machine, but Apple is still more trouble rival Huawei's flagship heavy Mate 30 new machines coming soon.
Huawei Mate 30 release date was set for September 19. It has confirmed that the current situation is, Mate 30 in the design, will feature quite visually stunning "waterfall screen." Coupled with the upcoming Kirin 990 5G equipped with an integrated chip, not only AI gets better, and is the industry's first integrated 5G baseband module SoC chip. Its technical innovation and ornamental appearance, clearly have an advantage over iPhone11.
Published on, Mate 30 about a week later than iPhone11. In fact, earlier played iPhone11 greater pressure, because consumers will immediately take its Mate 30 do comparison. Positive PK Huawei, Apple's new machine, the second half of the mobile phone market will undoubtedly become the hottest topic.
For consumers, the new iPhone within conservative in appearance (bangs screen) is still acceptable range, but in the absence of 5G technology simply "can not tolerate."
After entering the time in 2019, the pace of worldwide commercial 5G are at speed. At home, with the Ministry of Industry in June issued licenses initiatives 5G, the manufacturers have launched their own first 5G models. 5G network card has already received at least eight models, while just over one week ago, China's first single-5G mobile phone sales have been completed, declared officially entered the domestic market 5G era. In this backdrop, Apple's "absence" is particularly remarkable. Huawei's upcoming flagship Mate 30 on the occasion, Apple 5G lack of short board has become a fatal weakness. This iPhone, how can you compete with Huawei's market? CEO Cook headache time yet to come.
Third, missed 5G Apple or further behind Huawei
Many market participants comment that this positive Mate 30 iPhone11 with the PK, Apple is likely to be a new starting point to accelerate the sinking.
In the past 10 years time, Apple gave consumers the impression has been the "high-end fashion" + "advanced technology." But after entering the second half of 2018, rival Huawei not only in the design gradually appear more than Apple's "high-end" and "fashion" and, more importantly, in the key of 5G technologies comprehensive than Apple's old rival.
From the new machine design can be seen in the design of Apple, has lost in the past that a powerful innovation that competitors had to follow the footsteps of imitation "Yuba" layout. Technically, it is the lack of 5G Apple almost labeled a "backward" hat. The lack of innovation from the inside out, so that Apple's influence severely weakened, future prospects are worrisome.
In contrast with Apple, Huawei's development preached another scenario. Despite starting from the beginning, Huawei has been subject to unfair pressure from the US government, but by a series of Huawei's "spare tire positive" initiative have reversed the core component of the kinds of conditions. In 5G, Huawei is the most advanced among the ranks of the world. Huawei not only leading in the number of patent owners 5G key industry, but also in Europe, Asia and around the 5G continue to win business contracts, effectively fight back the repression in some countries attempts.
In mobile phones, Huawei in the past year, to achieve a comprehensive than Apple in the global shipments, Samsung began to challenge the world's first throne, it can be described as the darling. Huawei has become the world leader in industry innovation, and Apple conservative, technology stagnation, in stark contrast.
With the accelerated pace of Huawei in terms of innovation 5G, Apple and Huawei in the process of PK's, becomes more and more difficult, the gap between the two sides in terms of sales and brand influence, while also widening.
September 6, Huawei in Berlin and Beijing simultaneously launched the latest generation flagship chip unicorn 990 5G. In addition to the strong AI chip computing power, but also the industry's first commercially available, the built-in communication module SoC chip 5G. With the introduction of Kirin 990 5G, Huawei quickly in the industry to lead the new wave of technology integrated SoC Qualcomm, Samsung, MediaTek and other industry giants have to follow the footsteps of Huawei, announced the upcoming launch similar integrated SoC chip. Apple still hovering outside the door 5G era, has always been proud of the leadership industry questioned the parties.
Huawei to lead the industry in innovation, its brand image is increasingly evolve towards the high end. In contrast to Huawei, Apple "missed" 5G technology weaknesses, is seriously eroded its brand influence, and then will be reflected in sales.
According to market research firm Gartner Inc7月份的最新数据, Huawei's global market share has been raised to 15.7%, while Apple's share fell to 11.9%, the gap between the two is still expanding.
Predictably, after the mid-September iPhone11 and Mate 30 positive PK, Apple's situation will be worse.
Next, the Apple how to do? Cook's time must come up with a way.
