With the rapid development of the mobile Internet, consumers have more download options in the application platform. But for mobile application developers, making their applications available to more users in the mass market and quickly increasing the ROI in promotion has become a topic of great concern.
Commercial Promotion of Huawei Application Market: Helping Growth of Mobile Application Acquisition
As the world’s top three application markets, Huawei’s application market covers more than 170 countries and regions around the world. As of the end of December 2020, the number of global monthly active users exceeded 530 million, and the cumulative global application distribution volume exceeded 384.4 billion throughout the year. For developers, the Huawei application market is undoubtedly a high traffic area that cannot be ignored.
And the more potential apps, the more inseparable from the platform's commercial promotion services. In order to help developers achieve accurate and efficient delivery and increase ROI in a fiercely competitive environment, Huawei's application market business promotion continues to expand traffic scenarios, innovate product functions, and launch rich event programs to further meet the diversified delivery needs of developers. The following is an excellent case in which an app has been promoted and enjoyed new customer incentives and support, which has improved both its acquisition and promotion efficiency:
In order to allow developers to quickly become familiar with the delivery background, solve problems that are easy to encounter during the delivery process, and improve delivery efficiency, the Huawei AppGallery Connect Research Institute has enriched business promotion courses. Based on the introductory course, the course adds basic courses and advanced courses to help developers quickly understand and get started using Huawei's application market business promotion services.
Business promotion basic course: understand the basic functions of delivery and master the operating scenarios
In the basic course, it focuses on the task management of the promotion platform and the explanation of report operations, as well as the data indicators, application management, and basic function introduction that developers need to understand during the delivery process.
(1) Promotion platform task management and report operation explanation
The course introduces the general usage scenarios of the Huawei Developer Alliance backend, AppGallery Connect backend and paid promotion backend that developers use most frequently, and answers the most common operational questions in the paid promotion backend with the highest usage rate by developers: how to Start and stop the operation application? What status tasks support editing/modification? How to change the price of keywords in batches? What do the data fields of the report mean?
(2) Common data analysis guidance
During the delivery process, how developers can continuously optimize and adjust delivery effects through data results are explained in detail in this course: What are the key data indicators that need to be understood for different delivery tasks? From which dimensions can the daily analysis of delivery data be split and analyzed? How to quickly locate the cause of the fluctuation when the optimization direction and key indicators fluctuate abnormally? How to use the guidance of common data analysis to help developers continuously optimize promotion tasks and achieve delivery effects.
Business promotion advanced course content: master the delivery skills, improve promotion efficiency
In the advanced course, Huawei's application market business promotion team will share the delivery skills in paid promotion, improve optimization efficiency, and establish a systematic delivery system for developers
(1) Brand resource introduction and marketing activities
As the world’s top three application distribution platforms, Huawei’s application market has abundant resources and can efficiently achieve the organic combination of brand advertising and performance advertising, such as screen opening, focus images, search carousel, search hot words, search kcal, etc. . So how to use the corresponding quality and efficiency resources in the appropriate scene to maximize the effect? How to obtain these quality and efficiency resources, through the abundant resources, and achieve the increase in sales volume through marketing activities? The answers can be found in this lesson.
(2) Recommendation and search of conventional optimization strategies
Recommendations and search promotion tasks are the main sources of revenue. How to optimize recommendation and search tasks in different promotion stages? The senior operation manager of commercial promotion will give a detailed explanation in the course.
The course explains in detail the bidding strategies that the recommendation task needs to adopt at different stages of promotion. From a long-term perspective, the acquisition cost needs to be invested in the cultivation period, stable and continuous in the mature period, and key breakthroughs need to be combined with the traffic trend during the outbreak period, and the corresponding bidding strategy should be adjusted corresponding to different periods. The search task adopts different bidding strategies for keywords of different parts of speech. In addition, developers can also use tools such as shadow placement and crowd targeting to improve promotion efficiency.
AppGallery Connect Research Club empowers mobile application development
In addition, Huawei App Market also provides developers with a full lifecycle AppGallery Connect service from creativity-development-distribution-operation-analysis, allowing developers to focus on innovation itself. The AppGallery Connect seminar has been carefully built, and a series of courses on efficient development, operational growth, application globalization, and business elites have been launched to help developers achieve efficient development, reduce development and operation and maintenance costs, and create high-quality applications.
Original link:https://developer.huawei.com/consumer/cn/forum/topic/0203469691512160204?fid=0101271690375130218
Author: AppGallery Connect