Today, three well-known market research companies: IDC, Canalys, and Counterpoint respectively released the third quarter global smartphone market statistics report. The data of the three consistently show that Xiaomi's mobile phone shipments are third in the world!
The IDC report shows that global smartphone shipments in the third quarter were 353.6 million units, down 1.3% from 358.5 million units in the same period last year. Xiaomi's shipments in the third quarter increased by 42% year-on-year to 46.5 million units, surpassing Apple to rank third.
The Canalys report pointed out that in the third quarter of 2020, Xiaomi shipped 47.1 million units, an increase of 45% year-on-year, making it the only mobile phone manufacturer among the top four to buck the trend.
Counterpoint data shows that Xiaomi reached the highest shipment volume ever in the third quarter of 2020, and it is also the third largest smartphone shipment in the world.
In Q3 of 2014, Xiaomi ranked third in the world for the first time. 6 years later, I am very excited to return to the third place in the world! In the past ten years, from a bowl of millet porridge to the youngest Fortune 500.
In an extremely fierce competitive environment, Xiaomi has made a series of impressive achievements against the current, for which I am sincerely proud and proud.
In the past three years, Xiaomi has taken root in technology research and development, and hard-core technology. Accelerating internationalization and achieving outstanding results in the European market. Canalys analyst Jia Mo pointed out that in Europe, this key battlefield, Xiaomi’s Q3 shipments increased by 88%.
Since the beginning of this year, Xiaomi has continuously achieved high growth in the European market. In Q2 of 2020, Xiaomi will achieve a year-on-year growth of 65% in the European market and a growth rate of 116% in the Western European market. It is the only manufacturer among the top manufacturers to achieve growth in the European market, and the growth rate is the first.
The growth of the European market has brought room for the shipment of Xiaomi's high-end mobile phones. In Q2 of 2020, the proportion of high-end mobile phone sales in Xiaomi's ASP will increase, and the global average selling price of smart phones has continued to increase, up 11.8% year-on-year.
Lei Jun said that in the future, we will continue to adhere to the "three iron rules" that Xiaomi will never change, namely: technology-oriented, cost-effectiveness-oriented, and the coolest products.