In the process of doing SEO, no matter what technology you are need to be based on a page, there is a page, then there must be content, and even fast rankings, we are doing the SEO process, also need to have content , which should be a phrase an old saying: content is king.
We believe that this is no problem.
Then, after the establishment of the site, how content-based, do optimization?
Add website content based on past experience, we will be through the following, further explanation:
1, content development direction
We do website content, consider these points:
1) target users looking for what target information by keyword
2) In addition to what search keywords will correspond directly to the target users looking for specific information
3) target users really need what
Through the understanding of the target user's search habits and keywords can be well prepared to website content, we find in addition to keywords corresponding to the user, but also need to use other keywords, content-rich site, direct users to the site.
2, Precautions
Do website optimization, in terms of content, we feel that these issues still need to take note:
① Do not post a "pseudo-original" as a starting point, give yourself labeled "pseudo-original" label, everything about your future strategies and actions will be cheating.
② search engine can support the interpretation of some of the academic vocabulary, but they still tend to understand the article, so when you write papers, try to save it as a PDF or other document format, and then write and easy to understand through the document download link introduction.
It is worth noting that when you write an article outlines, try to highlight the characteristics of the document content and attract visitors to the demand point.
③ When conducting keyword mining, SEO search keywords often only white, usually choose to search a large amount of keywords. After running for some time, and it found no traffic on the site.
When selecting keywords, another focus needs to assess keyword competitiveness.
④ We know that sophisticated website design needs reasonable internal link support to guide the spider and crawl more articles on the site, and pointed to a higher authority outside the site re-export links, which will help improve the relevance and page content authoritative.
3, the content of the site logical and strong
Logic is the basic element of any text content for web content, the content is able to convince a user to recognize and share the view that we want to express, and accept the company's products, the key lies in whether this content with strong logic to support the entire contents.
For example, web content style, rhythm and vocabulary, and so these subtle factors will affect the user experience of reading this content, logic and strong content, will enable users to read up to be more smooth and comfortable, and experience with empathy.
4, concerned about site users bounce rate
Bounce rate is often an important indicator of the quality of a website, the result is all users browsing the site and viewing only one page is closed ratio between the users of the site.
The higher the proportion jumped out, it means that the user out of the site, the more out of the lower the ratio, the less it means website users to jump out of. Therefore, we do website optimization, website bounce rate should always focus on the problem. Of course, there are factors that lead to the site bounce rate of many such sites not open or open slowly, the site is not compatible with the browser, etc., but the most important issue is the content of the website.
When the user is not interested in the content of the site, users will quickly jump out, then you need to adjust and optimize site content, thereby increasing user interest.
Summary: After establishing a website, how to do better content operation, there are still many details need to be discussed, and the foregoing reference purposes only!