Riding a boat to fall behind, this is the SEO staff, often talk about a topic, day watching their keyword ranking, a significant decline, while they slowly step by step doing the daily SEO work, for newcomer and SEO words, difficult to calm the mood, and optimize their feet on the ground trying to make a website, it is very difficult.
However, according to industry experience KOL, we clearly know that some fast rankings, tend to be short-lived, can not afford the time to consider.
So, SEO staff, how to do website optimization down to earth?
1. keyword optimization
There must be strategic to the choice of words, focus only on hot keyword optimization is definitely not enough, due to a big competition of hot words, not get good rankings, make up is not stable, the other is due to portal sites weights high ranking content of the page will still be very good, long tail terms of research is crucial, which keywords can bring considerable traffic, and the effect of bringing help to the site are worth study, need to grasp this degree, for example, long tail words continue to accumulate traffic rankings and weights, and then continue to optimize the thermal mid-term, the use of hot words bring traffic continues to increase weight.
2. Change the keyword keyword optimization
To maintain the stability of keywords is important for site stabilization and weight lifting, due to the large amount of hot means that the search will bring traffic. But when some owners still do not see the effect in the optimization process, trying to cater to a hot word, and to change existing keywords and change it is likely to suffer the punishment of search engines. Right down to the site, the site included the situation gradually decline. Links can be accumulated through the blog is a fact, a stable link is particularly important, steadily improving links can improve the weight, engage in seo optimization, almost everyone knows from the media blog, most blog owners are doing, good or bad pros and cons have to consider carefully, in order to make steady progress, still need the basics of their own solid job.
3. The server stability
Generally for a site, Baidu search spiders will crawl and crawl from time to time, from the perspective of the search engine server expectation is high-speed stability, do not visit often dropped unreasonable, it very friendly for search engine optimization (seo) . Also from the perspective of the customer experience if the site will not open, nor will love this site. New sites need good server and web-based conditions, have a solid foundation, a URL MUST be easy and simple, remember not too long. Stable web hosting for optimization plays an important role, so be sure to do the post-space site security maintenance. Site in case of emergencies to have emergency recovery, trojan virus removal capability.
4. The internal optimization
Pre-optimized website to make internal and external construction can wait for some time, and so stabilize the whole site can be integrated to optimize internal and external can be together, and bring help to increase your site targeted keywords ranking. Rank stable operation of the site with a great relationship, which requires sure to have a strong strength of the development team, from security and stability aspects to think about positioning program, combined with customer needs and the development of related functions, streamlining the code to do all kinds of to meet the needs of all parties. Do not arbitrarily change the title of the website, the website title is the name of the site, the site is usually quite stable, but changed the title, in principle, is to deceive the user, that ranking would certainly appear fluctuations.
5. fluctuation period
When the content of the website in the rankings period, the occurrence of relatively substantial change, then in theory, the search engine will reset the time, so in this period, optimization of the site's ranking may be relatively large fluctuations, especially in unstable. Also want to see the site's ranking is not the ups and downs, usually formal optimization approach will not be able to stabilize fluctuations. Site for the record is not the record has no direct impact on the optimization of the site, but the site more authoritative record reliable.
Summary: Life, work and do site optimization is a reason, we need down to earth will rank better.