There are many sites on the web, but the rankings and traffic is not ideal, so many companies will be very upset. So we always think about how to make the site search engine is like, is like a user to have a good ranking and traffic?
In this cohabitation network, seo optimization seo is actually part of website optimization. Many do website optimization company to do just content, outside the chain, or even doing black hat seo. More and more sites on the web, the same search engine algorithms become more perfect. Based on previous optimization, optimization is difficult to obtain good results, weaving dreams site optimization platform for small series that requires a combination of SEO + UEO, which is a new development direction of site optimization.
The so-called ueo is to optimize the user experience, the site is optimized to meet the user's experience. In the face of the website content of the user-level optimization, the principle of service for visitors to the site more functional elements of the site, operations, vision, etc., in order to gain the favor of the visitors, increase traffic and conversion rates by UEO.
I. priority to optimize website content
Content of the site includes many aspects. The content is the lifeblood of the site. Only site unique, innovative and original content in order to be accepted and recognized. Unique, innovative, original content can be summarized in one sentence, this is what users want, you can create value for customers. Content Optimization This site should work in that direction.
Second, create an external link
Change passive to active outside the chain outside the chain. First, relying on high-quality content to get real natural forwarded outside the chain in the site. Second, the use of blog, microblogging, forums high weight, high weight B2B platform for cultivating high-quality outside the chain. It should be emphasized that the chain should be concerned about the "natural" outside the chain, this is the future direction of foreign chains attitude of Baidu. Of course, it is emphasized that the user spontaneous external strand replication or left, rather than the owners of "active" outside the chain of posts generated.
Third, the long tail keyword strategy
It goes without saying, long-tail keywords advantage of the site is obvious. 80% of the site traffic from long tail keywords. Therefore, it is necessary to optimize the long tail keywords.
Fourth, build a third-party platform
The establishment and maintenance related to the industry distribution webstore is particularly important because the search engine is not the only source of traffic, drainage of third-party sites is crucial, and will become increasingly important.
Five, UEO user experience
Union is considered to be an unprecedented important position, all relevant details should be both inside and outside the site to promote your site and focus on user experience, this is an experience for the king's age.
In particular, the visitor experience Baidu as an important indicator of its website. To do this, just to understand a question, do the site the ultimate objective is to satisfy the users spoke highly of the site; users can often come to our site, the user has a high viscosity; user can copy the content they need, natural external chain website; users can recommend sites, sites natural flow to their friends.
Pursuing a dream platform for small series analysis, combining SEO and UEO is the only way to quickly improve website ranking and traffic. If you want the business site no longer sudden rise or fall, if you want the site to become a brand, if you want to get a long-term stable trading through the website, you can also be combined to optimize SEO and UEO.
--- Lai Zhong mark
2019.11.9