"Programmers to learn how to operate -SEO"

Programmer is a concern occupation, sudden death and so frequently appear in major forums and news sites.

First, what is the programmer

Many programmers classification, such as: front-end development engineer, back-end development engineers, embedded development engineers, operation and maintenance engineers.

From the above picture we can more deeply understand what is the programmer

Second, what is the operator, since the media)

1. First of all we need to know a comprehensive Internet company that made several departments:

• administrative
• Financial affairs
• Technical team
• Operations Team
• Product Team
• sales team
• Boss and its shareholders

一个好的公司，首先的有好的产品，其次是好的运营团队与技术团队（三个必不可少的条件）
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2. What is the operator

Operations are divided into four modules:

• Content Operations: address the core issue revolves around a virtuous circle of production and consumption of content to build, continuing to enhance various types of data related to the content, etc.
• User Operations: revolves around the user's new - Retained - active - spread, and the value of the supply relationship between users, to create a virtuous circle
• Operating activities: revolves around a series of activities or planning, resource confirmation, promotion, impact assessment and a series of processes to do the whole process of project progress, schedule management and implementation such as landing
• Product operations: that is, through a series of operating means to move up a product-specific data, etc.

3. What is the self-media

Since the rise of the media in recent years, due to the rapid development of network traffic getting cheaper, since the media arises

Since the characteristics of the media:

• diversification
• Of civilians
• personalise

自媒体内容构成可以很大随意性，分享性，开放性，记忆性，传播性。
当然这种时代产物虽然让我们的生活更加多姿多彩，但是同时让我们产生了对手机的依赖
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Third, why should a programmer learn to operate

• Get rid of complex business
• Broaden their horizons, to understand the market
• achieve personal value
• financial freedom
• Entrepreneurship (focus)

Programmer => Technology

Operations ==> products + good ideas

With these two conditions, you can develop a good product, and then through their own operations technology products to operate together to achieve financial freedom

Fourth, how to operate?

1. What is SEO?

seo=Search（搜索） Engine（引擎） Optimization（优化）即搜索引擎优化。

我们通常百度或者其他浏览器，浏览器都有自身的一套算法（搜索引擎）也简称：网页蜘蛛

我们在浏览器输入一个关键词，搜索引擎会自动把匹配的数据按照权重顺序排列出来。

权重越高，展示越靠前（排除付费广告-->后续会讲百度付费推广）
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2. SEO Category

1：站内seo
网站内部优化包括代码标签优化、内容优化、关键词、安全建设、用户体验等。
2：站外seo
网站的外部优化，包括外链建设，品牌建设，速度优化，引流等。
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Divided into white hat SEO and black hat:

黑帽：使用索引擎禁止的方式优化网站，关键字堆砌、隐藏文本、链接欺骗、镜像网站等，可以理解为作弊

白帽：使用正常的方式优化网站，合理使用关键词，及其链接等
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3. how to properly implement SEO?

Site SEO:

1.网页结构优化：
   结构清晰，包含关键词，避免结构层级复杂。（结构复杂不利于网页蜘蛛爬取）
2.网页头部优化：
   head标签中的meta信息设置如tkd设置，防止搜索引擎自动转码代码的加入，canonical标签的使用，相关站点验证代码的加入等。
3.网页关键词优化：
   适当的提升关键词密度（避免被搜索引擎认定为黑帽）
4.网页更新频率:
   定期规律性更新文章，避免长时间不更新
5.网页代码优化：
   权重标签H1（一个页面最好只有一个h1标签），图片ALT标签，百度统计，百度分享等代码加入
6.网站地图优化：
   网站地图（内部链接），放置网站所有链接地址
7.js脚本优化：
   js脚本不要写在html内部，使用script标签引入（或者尽量不要有js-->影响搜索引擎抓取）
8.文章优化：
   高质量文章（最好原创），文章内容需要包含站点关键词，及其超链接
9.网站收录：
  主动提交文章审核收录，增加权重（网址：[http://seo.gg1980.com/]()）
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Station outside SEO:

1.博客推广：
  寻找权重高的博客网站（网易博客、新浪博客、搜狐博客），发布带有自身站点链接的文章（外链）//切记文章一定要好，而且外链不要太明显。
2.新媒体平台推广：
  听过微信号、qq号、百家号、头条号等发文推广（内附自身站点链接 --》》想方设法提升外链及其权重）
3.规律化：
  万事持之以恒，运营也是，定期规律化发外链，这是一个漫长的过程，也是一个受益终身的。
4.信息平台推广：
  把网站提交给高权重分类网站，增加网站外链，吸引搜索引擎蜘蛛爬行我们的网站；
5.问答平台：
  百度知道、知乎、搜狗问答、360问答等，提高权重，同时推广企业，提升品牌与知名度。
6.论坛：
  通过在各大论坛（天涯，百度贴吧等）发表论文，回答问题，留下链接，提升自身网站权重。
7.友情链接交换
  结合网站权重，所属行业，域名年龄等多因素交换友情链接（切记不要和非法，低俗，权重低等网站交换。会拉低自身权重）
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5, how to get along well from the media?

Although the media has been a self-dividend period, but still can not stop people want to join. Since the beginning of the media is very simple to make money, the equivalent of Jianqian.

Often grasp the opportunity of just a handful of people, and now the major audit platform restrictions, unable to move.

If you do not like to write graphic, then play a short video. Of course, your video will be the skills.

Since the media can be used to do?

* 吸粉引流(通过文章或者图文视频吸引用户关注你，成为你的粉丝)
* 建立信任（通过曝光度和服务来建立双方的信任）
* 品牌打造（通过推广曝光品牌，提升品牌知名度）
* 精准客户（看了你的文章后，来加你微信，或关注你的公众号的，所以目标人群是非常精准的，后期成交起来就比较容易。）
* 成交率高（文章吸引的粉丝对你信任度高，觉得你的文章对其有用，加联系方式，转化率高）
* 推广容易（很多平台只要你不很明确的带广告，文章还是很容易发的）
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The main points from the media:

1. clear objectives and their products

2. cultural foundation (write good articles)

3. Determine marketing program

4. attract the eye

5. borrow some marketing (With the current hot events)

6. regularity (also a long process that requires perseverance)

Having said that, you must ask the money come from?

有产品的情况：

可以通过对产品或淘宝店铺等进行运营，达到销量增加来实现收益

无产品情况：

建立自己公众号或者网站，针对文章或者图文进行推广，累计用户和粉丝，然后就是接广告挣钱了
当然你也可以接外单，帮助企业运营推广官网或者产品实现收益

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6, how to determine the keywords and look for?

1. Analysis of product or Web site (known primarily engaged in those terms, or casually add keywords?)

2. Use Webmaster Tools to dig keywords

3. Analyze peer sites, reference key words (called know ourselves, know yourself)

4. The new website can start from a low competitive rate keywords, you can check keyword ranking in Webmaster Tools

5. enrich the site content to meet customer needs

6. How do you view the right to own and their competitors, the official website of the weight of a series of data?

Sum up by saying: seo is to analyze data, summarize data, and develop programs to optimize promotion

Subject to availability: The new station to make use of low competition keywords, slowly and gradually develop to a higher degree of difficulty.

Operations is a long process, must not be too hasty!

Literary talent and ideas can not, please forgive me

Follow-up will update some detailed operation promotion seo techniques, currently only talk about the next

Reproduced in: https: //juejin.im/post/5cf51fb3f265da1bbd4b5fbb