Q & A promotion is the user's point of view to ask questions, search for these problems is that users want to know the contents of. In simple terms from the user's point of view through a third party platform to help customers answer questions, and comes with its own brand promotion and product information is questions and answers.
Common questions and answers platform Baidu, Sina love to ask, know almost, 360, Sogou ask these questions and answers and other platforms have a higher weight, quizzes promotion has a better ranking, more exposure, give the user a sense of trust will be stronger . Of course, to do Q & A promotion is not so simple, you need to master some skills, can not be deleted.
Among the many marketing channels, the Q word of mouth promotion is very important, it is a cost-effective rapid increase brand and product awareness and methods.
So do questions and answers promotion also requires some skill, let's look at how I teach you to do Q & A to promote it!
Select the Q & A platform
Q & A platform there are many, to be screened authoritative, high attention to the platform, such as the now Q & A platform: Baidu know, 360 questions and answers, know almost Q & A, Sina love to ask, Wukong Q, Sogou quiz, there are some vertical portal Q & A platform, such as : CSDN, etc., according to their industry needs consolidation Q & a platform.
Q & Promotion Account
Q & promotion skills, but off, the problem will be removed, it will be a serious title, are now to be the real name system, is not easy to get an account, you must not send pre-advertising nature of the information, go to support number, do the task every day, answer problem, check in, upgrading quiz account, each question and answer account information must be detailed, do not add too much advertising components, the account name can appear in the brand words. Generally he will not have large-volume accounts on a platform to operate, if you want to batch release 100 or more Q & Q group to promote, you need to find a company to help promote professional Q & A.
Q & Promotion contents come
Q & A to promote the skills to do is to promote the long tail keywords, be sure to collect user concerns, the only issue of interest to users, will have a precise target customers to see, so do the collection of questions and answers.
1, analysis of product and brand characteristics, potential customers look at what issues will usually advice;
2, through Baidu keyword planners, according to the target customer's search habits, a combination of some long tail keywords;
after collecting a good question, it should be based on the actual situation of enterprises, professional answer written content, but also in the content of the answer It contains keywords, which will help improve the keyword ranking to improve problems of authority.
Answer questions require high quality
Q & A platform weight is high, raised the issue rankings will be fine, provided that the quality of the questions and answers, and only good answer to solve the user's concerns, to promote corporate brand, direct users to your site, if the answer mess of content, that users also will not pay attention, it lost the meaning Q & promotion.
Way to answer
Questions and answers in two ways, one is asked and answered, another is a question or answer someone else answer the questions to others, before doing Q & promotion, be sure to prepare accounts, which experts with an account certification body.
Do question and answer, you need a tool to change ip, if not very susceptible to change IP was blocked, find someone else to answer their own questions, you can add some related QQ group, mutual help, send someone else to answer, do not directly address questions and answers hair but issued tab, find the problem in the other side tab page, thus avoiding the questions and answers are removed, after the answer, do not rush to adopt the best answer, you can then ask chase a, every day to adopt and then from time to time to go like.
Leave related brand and product information
Many times the answer to question no matter what kind of content, links and advertisements have left, this is clearly a way of advertising, it can easily lead to punishment and delete the relevant platforms. Need to be embedded in a high-quality questions and answers in their own advertising messages, the user does not cause resentment, but will be more easily indexed by search engines.
Q & A website to promote the major advantages and disadvantages
- Baidu to know: The
first thing to say is that Baidu know, there is a word I think we certainly have heard, that is, "Baidu, you know." This fully shows that the share and visibility in the market share of Baidu, in 80% of the country people are using Baidu. About advantage of Baidu know: This is the high weight do not have to emphasize it, and Baidu for their own products generally included relatively fast, given a high ranking, then one is just said high popularity. Disadvantages: 1 account is easy when underground, if an account at the same time answered the question more associated, it may result in account login is not the answer or not submitted on. 2. difficult hair on the link, the link is the Baidu hair can be tricky, if you casually bring your own links, even if the submission is successful, over 20 minutes to go in this way, your answer may be that a it is automatically hidden, or they simply will not let you submit. - Know almost:
professional community Q & A platform, focusing on optimization. - Sogou ask:
relying on Tencent huge traffic, focus on optimizing - 360:
Q & A platform in 360 search engines, focusing on optimization. - Wukong Q & A:
Many Q & A platform in the headlines today, flow, focus on optimizing. - Sina love to ask:
personally feel Sina love to ask is do the most good promotion, because of their own popularity would be no high Baidu and Tencent. Questions need to be reviewed in order to show that there is no strong skills to do the promotion is not enough, but also included the effect is not so good. - End of the World Q & A:
End of the World Q & Promotion Conclusion: The advantage is that the problem can be quickly answered, also can add links. The disadvantage is not suitable for promotion. Because the horizon is not to adopt the best answer, so there will be a lot of problems not related to the answers appear. Your answer might be unrelated to answer a lot of pressure to go on, viewers might simply can not. - Yahoo knowledge together:
major Q & A site, the user experience is I think Yahoo is not doing well. It included the effect is not obvious, coupled with the popularity is not high, so I very seldom come here to do promotion.
Summary of questions and answers has been the focus of marketing to promote the free, can help enterprises to promote corporate brand, sell more products, of course, these are just some of their own experiences to share, the more we still have to go to practice, summed up the problem, to find their own Methods.
