In 2020, the first day of the New Year, where Batman IT, I wish all the SEO junior partner, so smooth in the new year!
We know 2018 Year - 2019, for the entire SEO industry is a "turbulent period" Whether you are a professional SEO staff, you will face volatility whole point of data per day.
Can be described as: pregnant, there are sad!
Then, in 2020, what should you do SEO, trends, what does?
According to the last two years of operating experience, Batman IT, will be illustrated by the following:
First, we believe 2020 Baidu SEO, should be the year progresses smoothly, the algorithm adjustment strategy should enter into a relatively small adjustment period, the first two years will not have a substantial big drop phenomenon.
In this process, based on the "sorting algorithm strategy" bear's paw No, paws ID, Baidu small program, the traditional PC and mobile terminal end of some "problems" legacy has been basically corrected.
To this end, in 2020 to do SEO, we will be following several directions, for further discussion:
A trend
We know that search engine algorithms and operating strategy, is constantly with the change of the user's search needs, experience level, technology gradually changed, and therefore, we believe, do SEO in 2020, we can not escape the following elements:
1, voice search
In 2019, do you remember several times in the course of driving, calling for "a small degree small degree", it is true that Baidu Maps voice search function, I believe every SEO staff have some experience.
With the rapid growth in mobile traffic end, Nikkatsu Baidu's mobile phone APP exceeded 200 million, more and more users, information inquiry gradually using voice search.
For SEO people, we should be extra attention, such as:
① ensures that the mobile end page accelerate in 1.5 seconds, we think is a very necessary concern.
② ensure end mobile page show the simple, no redundancy, convenient and good user experiences.
③ The most important thing is the content strategy, you might need, including page layout Short Sentence long tail words, even reflected in the title.
2, fragments featured
The so-called selection fragment, we mainly refers to, when you're in the Baidu search, query a specific keywords, in SERP pages, the other a direct feedback from the search results.
It includes two aspects:
① structured data call Baidu small program for enterprise station, we believe that conditions must be configured.
② intelligent search engine analysis system, as long as you meet the logical structure of the page each other's behavior, when you search the full title when you get something to show, of course, if your weight is relatively high, retrieve relevant keywords will also be show.
3 local search
In fact, we share experience in SEO in the past two years, it has been constantly mentioned in that "regional specific keyword" search show, Baidu search algorithm, constantly in location-based user feedback to target search results.
Simple example: Some time ago, we made a "garbage" project, we are very clear, "garbage inquiry" is occasionally a long tail words are retrieved.
Therefore, based on characteristics of the location search, we have established nearly 50 cities and regions of pages related to each other, according to background search resource platform to show, for the "garbage Query" this page can be done daily 100IP.
In this small case, we are trying to emphasize that "junk classified information" and "garbage classification word + region query" distinction.
4, artificial intelligence
In the field of SEO, we believe that artificial intelligence is a normal borrowing in 2020, which includes understanding search engine algorithm, we know Chinese and English Search Search actually has a very different way for the semantic understanding, which is why Baidu in GLUE the main reason for a high score of AI won in a contest, even beyond Google and Microsoft.
But we want to emphasize is this: in 2020, borrowed from artificial intelligence, not just algorithms, but more will come from SEO agencies, such as:
① the use of AI in a short time, write relevant content. (In-depth study of some domestic institutions, and has achieved ideal results)
② build hyperlink analysis system, currently the type of link-based computing company that is still relatively scarce.
③SERP content analysis systems for different industries, in-depth analysis of the content characteristics TOP50-100, the search results page based on specific keywords, search rankings due to the nature area, we believe that it is not a simple statistical TF-IDF algorithm, but more complex.
Therefore, we believe: 2020 SEO development, the cost of content creation, will gradually increase.
5, brand building
There is no doubt, after 2020, SEO is still an exception very competitive industry, due to its relatively high barriers to entry, each station has its own "unique strategy."
Want to stand out from competitors in the industry, we believe the most ideal strategy is: brand building.
Therefore, we believe that SEO is not an independent individual to search, you need to have a very clear and logical thinking operations map, such as:
① combination of new media platforms, word quickly make the brand exposure, with the long-term output content, brands do word searches.
② combination of word of mouth quiz, do the conversion enterprise products and services, or secondary retrieval of specific pages of.
③ rationality actively effective interaction with industry KOL.
We thought you might need a logical relationship between the clear positioning of the various SEO marketing efforts so that you can better complete SEO project.
Second, the establishment
For 2020, based on our SEO point of view, how to carry out the construction site, Batman IT, given the following recommendations:
1, the site framework
For website framework, we have only done two fundamental emphasis on:
① entire station page style, should have a certain logical framework, which include: Home to show navigation design, the use of TAG label, home, list page, content page.
Each page should assume different SEO functions.
② whole point is best responsive page, as some SEO newcomers, often deal with poor mobile adaptation problems, resulting in page can not be a reasonable allocation of rights and interests and calculations.
2, content creation
① Type
We believe that in 2020, the site's content type is a wide range of trends, it is not based solely on graphic content, further comprising: a short video, resource type, and many other types of audio.
The one that is embedded short video will get more search traffic for the target site.
② original
Undoubtedly, content creation in 2020, the original still dominated, but as far as we do not fully estimate the weight of the original weight weighted in Baidu search rankings may be accounted for to 30% -40%.
It should be reminded that: it needs to be based on meeting certain search needs.
③ theme
In 2020, why should we emphasize the theme rather than a specific page keywords, we think: The current search algorithm is enough to have the ability to analyze a page to determine what the core keywords Yes.
Based on the analysis of semantic correlation, we think: should reduce the output of content, and the ability to increase the magnitude of the page keyword ranking, the establishment of the subject matter of the page, is a relatively good choice.
3, link building
Link building is difficult, in 2020, will become "head", meaning, the cost of our operations in this area will be gradually increased, our strategy for link building is always: less fine quality.
Therefore, we think that you can focus on the following reference:
① the early establishment of high-quality site navigation links.
② mid publish high-quality soft paper outside the chain, it is the best type of news source website.
③ exchange high quality links.
This is the basis of several of the chain strategy, in fact, to meet the normal operation of the site, and do not need to spend a lot of money to buy millions of low-quality outside the chain, it is also very unstable.
Third, operations
SEO operations for 2020, we have already mentioned previously, this is a relatively more intense competition in the industry, we need to invest a lot of SEO resources, for which we will be illustrated by the following two aspects:
1, ROI
Due to operating costs, we are doing SEO project, estimated ROI must be done, such as:
① Statistics estimated the total specific keyword ranking outside the chain of construction.
② statistical rankings page content, the total number of articles need.
③ calculate the expected completion of the target, the resource cost you spent, such as: human resources.
④ The most important point is that the impact on the corporate website page style conversion rate, if you need the refinement of the calculation, we generally recommend using the AB test, with the advantages of PPC, selected for testing within a certain period.
2, black, white, gray
When we talk about black, white, gray, when done little SEO partner must know, we are talking about SEO strategies, according to Baidu adjustment algorithm of the past two years, we believe that:
① black hat SEO, search results, Baidu will continue to crack down on black hat SEO tactics, and stable long-term cost of black hat SEO will gradually move up.
② white hat SEO strategy is still small owners preferred a strategy.
③ gray hat SEO, optimization strategies will be many SEO agency, choice, and we forecast in 2020, it could be some of the lost and lonely of choice for some of the SEO strategy.
But in the end, you want to make your site rank long-term stability, we still recommend choosing white hat strategies.
Fourth, copyright
In the process of doing SEO, often we have a saying: the world is a big copy paper, wash draft, is often the norm in this industry, in fact, the real subject of writing quality content is still relatively rare.
In 2020, we believe that respect for copyright, is the basic responsibility of every SEO staff for the following reasons:
① graphic nature of copyright protection mechanism, will continue to appear, and gradually standardized.
② rationality original reproduced each other, will help promote the rapid development of SEO content creation.
③ whole point premium content aggregation, and to give copyright mark links, Baidu is the rapid increase in weight of the right to information increment.
Summary: In 2020, how to do SEO, we still have many details need to be considered, and above, are for reference only!
· Original Batman IT https://www.batmanit.com/p/1176.html
