What is SEO? What SEO can do!

First, what is SEO?
SEO is the abbreviation of Search Engine Optimization, Chinese translated as "search engine optimization." The simplest definition is to get website traffic from natural search results and process technology, a technology to improve the site's natural ranking in the search engines, also known as SEO optimization. Baidu search for a keyword, is relying on SEO optimization of the search results in the ranking, not advertising.

Two, SEO can achieve what?
SEO is the process sites, search engines and competitors tripartite game. SEO work done website structure optimization, keyword research competition (keyword selection, to determine the degree of competition, keyword expansion, keyword distribution, etc.), link building, page optimization. All do all this is to increase traffic to your site (ie site visits) so personal view is that it is the object of study traffic acquisition. According to the survey, 87% of Internet users use search engines to find the information you need service, which is among the nearly 70 percent of searchers will find the information they need directly from the first page natural rankings of search results, so If your site's ranking so the higher the chance of being accessible to the greater customer for your company to bring the more. It is precisely because so many searches, so the use of SEO website optimization carried out, will make the site's ranking in the auction without spending money can be routed to home!

Third, how to do SEO optimization?
The ultimate goal is very clear, is to get search traffic, no traffic ranking is meaningless. Therefore, keyword research (for there are real users to optimize keyword search), copywriting (entice users to click), etc. is very important. Furthermore, SEO is the pursuit of targeted traffic, traffic will eventually bring profitable.
SEO optimization is for the search rules of search engines on the line optimized site, typically include outside the station optimization and site optimization in two parts, station optimization refers to the content of the site itself (update speed, quality), structure (title tag, keyword, anchor distribution of the text), links (internal link) and so on. Site optimization refers primarily to external links. We can also combine some of the SEO tools to help us better optimize the work site, for example: ranking queries weights inquiry, included inquiries.

Fourth, ultimately aim!
Since the purpose is very clear, it is to get search traffic, no traffic ranking is meaningless. Therefore, keyword research (for there are real users to optimize keyword search), copywriting (entice users to click), etc. is very important. Furthermore, SEO is the pursuit of targeted traffic, traffic will eventually bring profitable.
The final flow of traffic is the site, so the ultimate goal is to help SEO traffic into the site to complete (such as access to product users buy from you through the website direct phone, etc.), to direct sales, clicks, or brand building. Rankings and traffic is only appropriate means.