what to invest in doing seo
1. Time
Some people may think that time is the cheapest cost, not an investment. But if you want to do seo, you won't see results in a short time. It is difficult for you to achieve what you want in a few weeks or months, especially for a new website. It is a very long process to accumulate traffic. It may take half a year to more than a year to start to have an effect, but it must depend on the timeliness of the content you promote. If you wait half a year or a year later and your content is already out of date, then such a long effort will be in vain. So seo is only suitable for those websites that can invest time.
2. Manpower
Although seo seems easy to say, in fact, every step requires human assistance. A series of things such as website traffic tracking, link building, and publishing of special content require professionals to take care of them. If the website is complex or large, more manpower is required, and the cost of manpower investment is also more.
3. Take risks
Taking risks is also a kind of investment in seo, because none of us can guarantee that after doing these things, we can get the desired results 100%, if not, it will waste time, energy and time. Even if it is very effective at the beginning and the traffic accumulation is relatively smooth, it should not be taken lightly. Because once the search engine changes the algorithm, it will have an impact on the traffic, and it will even be a serious blow. In order to avoid risks, you should spend more time and energy to expand traffic sources in normal times.
How to do seo for beginners
For SEO practitioners who have just entered the industry, the advice here is to do the site honestly, don't think about getting fat all at once, and don't watch others use pan-catalog, aggregation and other programs to quickly increase the ranking weight. The foundation of the website is different, and this year, most of the pan-catalog programs that are flooding the market can do the most to improve the collection, but there is no ranking. This operation will actually lower the quality of the website. Novices who are new to website optimization and operation can focus on these points: website content output on time and in volume; improve sitemap maps, robots files, 404 pages, dead link collection, etc.; keyword layout (new stations focus on keywords with less competition); Code optimization (H1 tags, improving site speed, etc.).
2022 Website Ranking Tips
Nine out of ten people who do SEO care about indexing and ranking. Most of the market or company’s assessment of SEO is indexing, ranking, traffic, etc., so here Dong Jing will share with you a few tips to help improve website indexing and ranking.
1. Reasonable use of push
At present, Baidu, 360, Sogou, Shenma, and Toutiao all have their own push interface codes. When building a new site, insist on pushing links. This operation can speed up search engine spiders to crawl websites and speed up website inclusion, thereby Participate in rankings to gain search engine traffic.
2. Outer chain layout
There has been a saying in the SEO circle: "Content is king, external links are king", from which we can get a glimpse of the importance of external links. However, at present, the difficulty and cost of making external links are rising infinitely. It is recommended for new sites to make high-quality external links, not to pursue quantity too much. When there are no resources in the early stage, you can properly consider a small amount of external links in the payment mode. Do not chase after new sites. Quantity loses quality.
3. Tag aggregation method
This method is to use tags to associate articles, so as to quickly aggregate a large number of pages. If the quality of the articles is high, the pages aggregated in this way will rank much better than a single article. Don’t be afraid that this is not suitable for small websites. Small websites use this method if If the page output logic is not well designed, a large number of low-quality pages will be quickly produced, thereby lowering the quality of the website. This method can also be regarded as a kind of thinking in the aggregation program.
4. Pan directory
Pan-catalogue is not recommended for webmasters who are not strong in technology to try. This year, it is very difficult to use pan-catalogue to achieve effective results. Don’t see one or two cases on the Internet and think that website optimization can be done only by one program. Wake up, the general catalog here is mainly to tell you to have this kind of thinking, to tell you a pan catalog and a small precaution, the pan catalog must be highly integrated with the original website, and the effect can reach the best state.
In addition, it is better to use the old rather than the new (domain name), filing, server region, etc. before building a website, so I won’t talk about it here.
Well, Dong Jing will share with you about how beginners should do SEO and the tips in website optimization. If you have any questions, you can communicate in the comment area.
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