Keyword—As the name suggests, it is a word. For example, you have recently eaten weight and want to lose weight through drugs. If you search for "diet pills" in the Baidu search box, the following picture will appear:
You can see that the word diet pills is marked in red in every search result. Called keywords.
Website SEO is actually a ranking of keywords. For example, if a business sells diet pills, it is meaningless to optimize the keyword of Apple. He should make keywords about weight-loss drugs, and these potential users searching for these keywords will be interested in his products.
The keyword does not have to be a few words, but can also have a large number of words. As long as you enter the sentence or words you want to search in the search engine, it is called a keyword.
There are many types of keywords. Conceptually, they can be divided into target keywords, long-tail keywords , and related keywords.
From the page, it can be divided into homepage keywords, column keywords, and content page keywords.
In terms of purpose, it can be divided into direct keywords and marketing keywords.
In future blogs, these keywords will be introduced in detail.