In the process of doing SEO, a station for businesses, because the SEO personnel are in the implementation level, even even if you have the right to develop SEO optimization, and occasionally also hastily to get started.
When you operate to a certain stage, you have found: There are many SEO strategies before and after the conflict might be, or even incomplete.
So, SEO, concern four strategies What?
Website search rankings based on past experience, the Batman IT, through the following, further elaborated:
1, look at keywords
Keywords application is not in the "accumulation of key words," the era before, you just need to use some SEO software, you can quickly generate thousands of pages, and can get "good king" has been a rapid ranking does not go thing of the past.
But this does not mean the keyword has lost its meaning, to this end, you may need to:
① thinking thematic content of the page, rather than independent of keywords, it can be understood as a collection of related keywords.
② home page, list the page's title TAG keyword relevance.
③ voice search results LSI keyword applications.
2, Page Layout
We know that search engines crawl the page when the page will try to interpret the site architecture, and has been put into action, such as: Baidu reptiles trying to parse the CSS and JS.
This is one of the information architecture is very clear, that is, from top to bottom, from the right to do, therefore:
① important pages with navigation links at the top of the site and try to be the most left.
② theoretically pictures in the HTML code, as far as possible to show the position and the right side is down.
③ and breadcrumbs, keeping the far left of the page, and has a hyperlink.
3 to review old content
We know that search engine algorithms are adjusted every day, which makes the entire station page rank occasional fluctuations occur, especially for early release before the page is difficult to get the output in terms of resources available.
This time, the page rank will be very unstable, therefore, at a certain period, you may need to:
① rewrite old content is still allowed to play heat.
② delete old content, to avoid excessive waste of heavy page weight distribution.
③ appropriate to establish a collection of pages and increase certain internal links for that.
4, estimated site policy
When we are doing SEO, always a number of SEO people, try to find some seemingly perfect SEO Cheats unique offerings, in fact we need to look beyond the surface, especially for some interpretation algorithms, such as:
The relationship between ①TF-IDF and BM25 algorithm, more often we are based on the understanding of the concept, and the application is only "relative concept."
The relationship between ②HITS algorithm and PR algorithm, the former can learn is to export link, which links more emphasis on quality-based computing, in fact, they have advantages and disadvantages between the two, and even sometimes be combined with each other.
③ master document fingerprint calculation and similar pages to heavy, you will re-define what is "original."
Summary: Notes on the site search engine optimization is still a lot, but above for reference purposes only!
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