SEO personnel are not omnipotent. Although they can improve website ranking through different methods, there are sometimes website problems that seoer can’t solve, and they can’t do anything about the website. At this time, seoer should change their thinking from different perspectives. Analyze the problem from an angle, and avoid the problem of being helpless on the website.
So, what should SEO personnel do if they can't do anything about the website?
Based on the past experience of building our own website for free, we will elaborate on the following content:
1. Judge and solve website problems
1. Web server
If there is a problem with the server that affects the SEO effect of the website, and we are at a loss for the server problem, we can solve the problem by consulting the server provider. If the speed of solving the problem online is not satisfactory, you can contact him directly by phone. Therefore, we must consider comprehensively when choosing a server. It is not the best price for the same configuration. We also need to consider the after-sales service of the server.
2. Website code
If the website needs to modify some code problems, and our code knowledge is not enough to solve these problems, and there is no website developer to ask for help, we can get help through the Witkey platform. Of course, if the problem is not too anxious, we can also use some websites. Building a group to understand, so we should have a certain understanding of the code when doing SEO, and at the same time add more related group chats to improve our skills.
3. Website optimization
Faced with the helplessness of website optimization, when we SEO personnel come, we should consider whether our website planning has not been done well, whether some of our hidden problems have been resolved in a planned way, etc. The frequently encountered problems are:
①Insufficient keywords
Some companies often produce products that are niche products, and they are even less for keywords, especially when the company’s website does not invest enough in SEO, which leads us to use articles as a motivation for website rankings. We need to expand the keywords of the website. We can use the keywords used in the upstream and downstream products of the website to conduct related keyword mining, and we can also use the user portrait of the website to reversely deduce the keywords that users may search.
②The website is k
In the face of website abuse, the first thing you should consider is whether there has been any irregular operation recently. If there is any irregular operation, please modify it yourself and notify Baidu official to make adjustments.
Furthermore, to check whether Baidu has made any major adjustments, you can obtain relevant information through Baidu's official backstage information push or SEO exchange group. If Baidu has adjusted, you can adjust the website through the rectification regulations listed by Baidu.
If you are asked for unexplained reasons, investigate the website in time and apply to Baidu's official for review. It may be Baidu's accidental injury.
2. How to prevent helplessness on the website
When we do SEO, we should pay attention to some small details so as not to be helpless on the website in future operations:
1. url setting
Url specification is a problem that should be considered in the initial stage of website establishment, because after the website is online, internal adjustments to the website will affect the stability of the website ranking, especially in the later period of the url. Baidu will evaluate the modification according to the new page The accumulated weight of the pages that have passed the URL will disappear.
2. Plug-in application
The appearance of plug-ins facilitates some of the work of SEO, but it also has relatively large drawbacks. For example, when the plug-in fails for some reasons, it will cause many problems on the website, such as automatic anchor text plug-ins. If there is a problem with the plug-in, the anchor text of the website All will be invalidated. When Baidu spider comes to the website, it will find that a large number of internal links are lost on the website, which will cause great fluctuations in website ranking.
Summary: SEO personnel are at a loss for the website. We will discuss the issue here. The above content is for reference only.
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