In the process of website SEO optimization, some people use various methods in order to quickly improve the website ranking. Some even use SEO cheating methods to optimize their websites and improve their rankings in the short term. However, we must know that haste makes waste when doing SEO optimization. SEO cheating will bring certain risks and penalties to the website. Therefore, we need to use formal SEO techniques to optimize the website.
What are the methods of SEO cheating?
1. Hidden links
Hidden links are links that users cannot see but can be seen by search engines. Generally, the main way to hide links is to hack into other people's websites and then add hidden links pointing to your own website.
2. Hidden text
Hidden text refers to text on the page that cannot be seen by users but can be seen by search engines. These texts are mainly for search engine ranking purposes and usually contain a large number of keywords. There are many ways to implement hidden text. For example: the text and page background color should be the same or similar; adjust the text size to a small enough size, such as 1 pixel. These methods are difficult for users to detect, but they can be found by looking at the HTML code.
3. Buying and selling links
Buying and selling links for the sake of ranking is something that all search engines expressly discourage.
4. Spam links
Spam external links refer to webmasters leaving their own links on any other website where comments can be made, such as open blogs, message boards, forums, websites with comment functions on articles, social media websites, etc., in order to improve rankings.
5. Link farm
A link farm refers to an entire website or entire page that does not have any substantive content and exists solely for the purpose of exchanging links. Many times link farms are formed when a company or a webmaster controls a group of websites, and sometimes these websites participate in a link exchange alliance.
6. Bridge page
Bridge pages are also called doorway pages. Fraudsters target different keywords and create a large number of low-quality, even meaningless pages that are full of keywords.
7. Keyword stacking
Keyword stacking refers to the deliberate repetition or stacking of keywords on the page where the keywords are not necessary. Keyword stacking may exist in visible text or text that users cannot see, such as: web page title tags, description tags, keyword tags, image ALT text, page internal link anchor text, and comments in the page HTML code. section, hidden in tables, etc.
8. Jump
The most accepted by search engines is 301 jumps. We should try to avoid other forms of jumps.
9. Large-scale station group
A website group refers to a certain number of websites created by the webmaster to exchange links with each other or to promote a website. The use of website groups mainly involves a degree issue. Generally, there are not many problems with dozens of websites, but hundreds or thousands of websites require attention.
What are the penalties for using SEO cheating on a website?
SEO cheating penalties refer to a behavior in which search engines discover intentional or unintentional violations on a website and impose corresponding penalties on the website. When search engines penalize a website, they usually do not tell the individual website promotion manager.
For websites that use SEO cheating, search engines will punish them according to different degrees, such as: reducing the website ranking, weight and vocabulary, and not including website pages; in serious cases, the website keywords will not be ranked at all, and the weight will be 0; The website may even be completely blacklisted.
My website has been punished, how do I know the reason for the punishment?
We can check the robots.txt file, check other websites on the server, and use the query tool of Maple SEO Network to see which websites on the server have been punished. If all major websites have been punished, change the hosting service provider as soon as possible.
At the same time, we also check whether the website uses redirects, check some codes of the page Meta, thoroughly check whether the website is over-optimized, check whether suspicious links are deleted, check whether there is duplicate content, etc. If the website is severely punished, it may not be able to recover for two or three years. , at this time it is better to give up as soon as possible and build a new website.
Since SEO cheating will bring serious consequences, it is recommended that everyone make good content honestly and not opportunistically, and do not use SEO cheating methods to optimize the website. Because the website's use of SEO cheating methods will bring great risks, ranging from a loss of authority to a K website. If the website is K, all the previous efforts will be in vain.
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