SEO stands for Search Engine Optimization. In the simplest terms, good SEO optimizes your online presence. This means that the more people who visit your website, the more your online traffic increases and the better your chances of making your product or service available to more people. Let's break down why SEO is so important.
The search engine's search results are displayed on an infinite scroll, which means that new results are populated as you continue to scroll down. While this means that your results may appear on the first page (even if it's the 100th result), after the first 5-10 links, the number of clicks and impressions the page receives drops off dramatically. When you type in a search engine search, how many times do you continue down to the tenth or twentieth result? This is rarely necessary, since the first few options at the top (below the ad, of course) already have the information you're looking for.
If a potential customer types in a topic related to what your business can offer, wouldn't you want to be at the top of that page with your competitors? If you don't, another business just got a new customer, or you just lost a customer.
Here's how important SEO is to your business: SEO empowers you to answer potential customers' questions. In addition to increasing visibility and traffic, SEO also helps strengthen your authoritative voice in your field. Authority brings brand trust and ultimately brand loyalty.
Are there any tools to query the SEO data of the website? There are many on the Internet, you can search for yourself, here is an example of iis7 webmaster's home, enter the domain name, you can see the weight and collection status of the website, etc.
So when asked why SEO is good for business, the answer is that SEO not only attracts new customers, but over time it also allows you to deepen your business relationship with those customers as you build trust with them.