The network more summary of product terms, I mainly from the perspective of "department docking" to categorize. To a product development iterations, for example (figure below), product managers need docking operations, design, development, testing and other departments, like information transfer station, then understand the language specification of various departments, it will help us deliver more accurate information, improve team collaboration.
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| Source: ProcessOn official website https://www.processon.com/view/5c1bb2f3e4b0d9d105a9970e |
Note 1: Demand Management
The role of class
PM: Product Manager- Product Manager
Project Manager- Project Manager
RD: Research & Develop - R & D Engineer
HE: Hardware Engineer - Hardware Engineer
FE: Front End- backend engineer
QA: Quality Assurance- Test Engineer
DBA: Database Administrator- Database Administrator
OP: Operations- operation and maintenance engineer
, Front-end PM: manufacture word of mouth to bring traffic, user experience & partial operations, through the ultimate eye-catching design & product marketing strategy, build reputation.
Business PM: converting traffic profitable, common business model - advertising, games, electricity providers, value-added services, such as live show.
Background PM: designing back-office systems, such as account system, payment system, A / B testing systems, advertising push system, internal traffic settlement systems, ERP class system, the electricity supplier supply chain systems.
Document Class
BRD: Business Requirements Document, Business Requirements Document. Usually for presentations to discuss the decision-making level.
MRD: Market Requirements Document, the market requirements document. MRD is more common Competitive Analysis, generally used for the project, based on current market data and competing products and other items were proposed, generally used for the proposal.
PRD: Product Requirements Document, Product Requirements Document. It is usually implemented in the process described, in detail. PM daily wrote most is the PRD.
Interaction Design class
UI: User Interface- User Interface
UID: User Interface Design- user interface design
ID: Interaction Design- Interactive Design
UE: User Experience- User Experience
UED: User Experience Design- user experience design
UCD: User Centered Design- user-centered design
POA: Primary Optical Area- first visual impact point area
CLI: Command-line Interface (CLI)
GUI: Graphical User Interface (GUI)
NUI: Natural User Interface (natural user interface)
Class operation / data class
DAU: Daily Active User daily active users, statistics within one day, the number of users log on or use of a product.
MAU: Monthly Active User monthly active users, statistical websites within one month, app such as the number of monthly active users (remove duplicate number of users).
DNU: Day New User new users daily.
URR: User Retention Rate user retention, within the time, the user still use the application.
UCR: User Conversions Rates conversion rates, to attract the user through some intermediary → internet users into a ratio.
ACU: Average concurrent users average number of concurrent users.
PCU: the maximum number of concurrent users Peak concurrent users.
UV: Unique Visitor unique visits, referring to the number of visitors to a site or click on a news of a different IP address.
PV: Page View page views, is a measure of a network news channel or website or even one of the main indicators of network news.
ARPU: Average Revenue Per User Average revenue per active user.
LTV: Life Time Value lifetime value.
CAC: Customer Acquisition Cost user acquisition costs.
GMV: Volume- total sales of commodity trading Gross Merchandise = + + refused to cancel the order amount Order Amount Amount + Return Order
SKU: Stock Keeping Unit- SKUs
SPU: Standard Product Unit - standardized product unit
ROI: Return On Investment, ROI.
AARRR model: Acquisition, Activation, Retention, Revenue, Refer obtain the corresponding user life cycle, activation, retention, revenue, spread five important part.
Bounce Rate: Bounce means that visitors to enter the site after viewing only a landing page on the left. Bounce Rate = Percentage visited only the number of visits to the left of the page / total number of visits to the web page generated
Exit rate: Exit refers visitors to the site has been entered in the browser, leaving from the site until the last page visited. Percentage of the total number of visits visits quit rate = visitor exits from this page / this page
Buried: refers to the product's key areas of implant-related statistical code to track the behavior of each user. Buried is an important way to get the product user behavior data.
Content production class
UGC: UserGenerated Content, user-generated content. Such as known almost ugc community.
PGC: Professionally Generated Content, specializing in the production of content. It refers to a platform or an expert specializing in the production of content.
OGC: Occupationally Generated Content, professional production of content. As media platforms reporters, columnists, editors and so on. OGC PGC and sometimes there will be intersection.
KOL: Key Opinion Leader, key opinion leaders.
Technology category
API: Application Programming Interface, Application Programming Interface. It is like a switch, the demand side A provider sends a service request to the API B or obtained results.
HTML: Hyper Text MarkupLanguage, HTML. The nature of the page is the hypertext markup language, and the role of the browser is to turn HTML code into the page the user can read it.
URL: Uniform Resoure Locator, Uniform Resource Locator. It is what we usually refer to the web page address, URL.
IM: Instant Messaging, instant messaging. QQ, micro-channel.
LBS: Location Based Service, location-based services. It is (, CDMA networks such as GSM network) or external positioning mode (such as GPS) to obtain location information of mobile terminal users (geographic coordinates or geodetic coordinates) by mobile telecom operator's radio communications network, in support of Geographic Information System Platform to provide users with the corresponding services of a value-added service.
AR: AugmentedReality, augmented reality. It is a real-world information and virtual information world "seamless" integration of new technologies. The real environment and virtual objects in real time superimposed on the same screen or space exist.
MR: Mixedreality, mixed reality. It is to create a new environment and visual, physical objects and digital objects co-exist and interact in real time, to be used to simulate the real objects combined with real and virtual worlds. It mixes real, augmented reality, virtual and enhanced virtual reality technology.
Marketing Class
SEM: Search Engine Marketing, Search Engine Marketing. It is a paid forms of online marketing, search engines usually bid.
SEO: Search Engine Optimization, Search Engine Optimization. It is dedicated to the use of search engines search rules to improve the way the natural site is currently ranked in the relevant search engines.
TDK: Title Description Keyword, title of the website, description and keywords. It is Important SEO website optimization, search engine rankings will make TDK reference to the site.
ASO: App Store Optimization, app store search optimization. It refers to the process of ascension in all kinds of APP APP electronics market rankings and search results ranking, SEO optimization is similar to the movement of APP.
Product form:
Sambo formulas ~
B2B: good business, brokerage, communication
B2C: brand, channel, sales good
C2C: you drive, I bought, Alipay
O2O: online and offline, to engage with the
LBS: attendance, concessions, position finding
NFC: Near Field, payment, security is good
SEO: Content, outside the chain, the weight Cock
EDM: content, audience, analyzed and
CPA: action, transformation, angry webmaster
CPS: good commissions, sales volume, the effect of
CPC: Click, guidance, less cheating
CPM: show, thousands of people, not reliable