In recent years, the performance growth of traditional physical stores has been too slow, and the sales of physical stores have been very obvious. In some cities, a large number of offline physical stores have even begun to close. Therefore, it is urgent to adapt to the digital upgrade trend of physical retail. More and more physical stores are beginning to realize this problem and gradually begin to introduce VR panoramic displays, allowing customers to shop online anytime and anywhere without leaving home.
VR smart stores can restore the entire offline store in real-life, replicating the store's real environment, products, services, etc. online, displaying them in a 720° direction throughout the day, creating a never-ending product exhibition for physical stores. For the display of store products, the 3D environment function can also be used to present the products in an all-round, multi-dimensional and three-dimensional way. Users can experience the immersive experience of visiting the store at home.
VR smart stores create an online store experience, break the geographical restrictions of stores, and further expand the coverage of customer groups. Integrating the panoramic comparison function, it helps customers achieve real-life comparisons of products of different categories, models, and grades in a wider range, truly and clearly highlighting the cost-effectiveness of products, and quickly helping customers make decisions.
VR smart stores will also add a variety of marketing functions, such as AI digital people, real-person voice explanations, image hotspot annotations, video playback and other content, which will bring users a stronger sense of immersion and reality while reducing physical store promotion costs and operating costs.
The VR panorama supports embedding rich marketing tools such as grabbing red envelopes, smashing golden eggs, and drawing coupons to help offline stores quickly attract customers' attention, attract users to participate in interactions, and achieve customer acquisition and traffic monetization. Through these interactive functions, consumers are given more interesting experiences, improved customer stickiness, and increased consumers' stay time and purchasing desire in the store, which effectively solved the difficulties in acquiring customers, poor publicity, and poor publicity in the traditional model of physical stores. Problems such as high costs.
In the actual application of VR smart stores, it also supports access to WeChat public accounts, official websites, Baidu Maps, Meituan, Word of Mouth and other platforms, allowing consumers to browse freely on mobile phones, computers, tablets and other devices, and realizing customers around the store. Rapid group coverage.
In this era of "content is king", VR panoramic high-quality content marketing has become a new front for major companies to compete. In addition to the traditional presentation of graphics, text, video and other content, VR panoramic is more intuitive and more Present store services concretely and more completely, achieve coordinated development of online and offline stores, and further enhance consumers’ experience.
In addition, product sales can also be effectively combined with the currently popular VR live broadcast to bring goods. Through the live broadcast room’s special marketing solutions, various products can be easily displayed, making the product selling points more intuitive and vivid. The digital transformation of physical stores is not just a change in one aspect, but also efforts in all aspects such as products, marketing, services, and publicity. Each store should create its own personalized VR smart store.