The core of facial payment is the "face recognition" technology in artificial intelligence. "Face recognition" technology can accurately analyze the characteristics of people entering the store, including visitor flow, gender, age, expression, preference, etc., to make user portraits clearer and clearer, thereby optimizing product configuration and increasing conversion rate, even if the store encounter In the event of commodity theft, through the analysis of the data obtained, bad customers can also be drawn into the "blacklist" or their credit level can be reduced.
The user preferences obtained by face recognition can also be fed back online, and the data obtained will be fed back to the manufacturers through the online, helping manufacturers to more fully understand consumer needs, and then accurately develop products and design marketing strategies. These are excellent ways to perfectly fulfill the inherent requirements of new retail to "connect online and offline". After the user chooses to pay with face on the device, he only needs to follow the on-screen prompts to complete face recognition and enter mobile phone number verification, and the payment can be successfully completed. Face-swiping payment realizes the integration of person and card package.
According to a third-party data report, my country's mobile payment market transaction share reached 55.4 trillion yuan in the first quarter of 2019, of which Alipay and WeChat Pay accounted for 93.7% of the market. In China's mobile payment market, every move of the two giants is leading the trend of the overall format. In the strategic layout of the giants, we can see the future of mobile payment. Face-swiping payment, smart medical care, smart campus, smart bank, catering supermarket hotel, non-sense parking lot, various scene solutions, software customization development, payment equipment wholesale, please Baidu "Zhangyou Electronic Wei" for details
Alipay has tried to combine artificial intelligence with mobile payment very early, and has successively created services such as unmanned stores and smart retail for diversified offline scenarios. Among them, the application of facial payment is a crucial part. Alipay launched the "Dragonfly I" and "Dragonfly II" face-scanning terminal devices in December last year and April this year, respectively. At the same time, WeChat was unwilling to do so and launched the "Frog" facial payment terminal device in March. The symbiosis of "Dragonfly" and "Frog" also indicates the fierce competition between the two giants in the field of facial payment.
Traditional barcode payment still requires consumers to take out their mobile phones, open the payment APP, brighten the mobile phones, and show them to the cashier. The efficiency of payment after a meal is not much improved. In the era of face-sweeping, long queues in supermarket stores will be greatly eased. People don't even need to carry their mobile phones when making payments, so the problem of unsmooth payment caused by no electricity and no signal will no longer exist. Face-swiping payment truly realizes the integration of people, bank cards, and electronic wallets, freeing people from the shackles of other payment media. Face-swiping is becoming more and more accepted and loved by consumers because of its convenient, fast and novel and cool advantages. Just like the QR code of the year, it will grow wildly and occupy the market with its fresh and powerful posture.
For merchants, the efficiency improvement brought by face payment is nothing short of a little bit. According to research statistics, if a shopping mall is equipped with a face-swiping payment device, the actual cashier efficiency is equal to 1.5 counters, which can complete the cashier work of 3 tellers. If calculated at the labor cost of 3200 yuan per person per month, it is conservatively estimated that the face payment can save nearly 80.64 million yuan in labor costs for large shopping malls a year. There is no doubt that face payment is a product of the era of big data and artificial intelligence. At the same time, face payment will also further help intelligent life and production and empower smart marketing.