Affected by the epidemic in the first half of 2020, the consumer environment has undergone tremendous changes. The entire retail industry is evolving toward “smart retail”. Three key words have been mentioned a lot: the digitalization of retail, private domain traffic, and the empowerment of shopping guides. .
In addition, with the development of new retail and the accelerated demand for offline and online business integration, e-commerce teams and offline shopping guides have joined the social retail camp.
However, for terminal stores that want to occupy a position in the new retail era, the optimization and reorganization of the three elements of "people, goods, and market" is essential. Enterprises need to change their traditional thinking and concepts, and achieve more innovation through new retail tools. It is a scientific and efficient business philosophy and business model. In the process of brand owners launching into new retail, shopping guides have become the brand's new traffic entrance and the most warm touch point connecting consumers, and it is the final closed loop of all smart retail.
Therefore, based on the demand of the shopping guide assistant system, Huibo Technology launched a one-stop digital store management solution based on the enterprise WeChat workbench system to enable shopping guides-[Huidao] to help new offline stores accelerate the pace of upgrading .
So, how does [Smart Guide] empower shopping guides? Why is it the best solution to solve offline store business and online shopping guide?
When answering these two questions, we can first understand the main reasons for the urgent need for online business in offline stores and the inability of shopping guides. There are three main reasons:
1. Offline shoppers (natural traffic) lack the means and tools for continuous operation, and shop-off customers cannot reach them. In addition, offline and online channel member resources are scattered, unable to achieve unified digital operations, and low efficiency.
2. Many offline retail formats are mainly based on site operations, and physical shelves in the store are limited in display. Due to time and space constraints, store passenger flow and performance decline.
3. The ability of offline shopping guide is single, lack of tools and related training. When the offline passenger flow is small, there is often nothing to do, the growth of shopping guide is slow, and its potential sales ability has not been truly developed.
So how does [Huidao] one-stop digital store management solution solve the above problems?
Based on the enterprise WeChat workbench, Smarter has solved the problems of difficult access, interaction, and transformation between brands and consumers. Empower offline store shopping guides, expand online sales scenarios, accumulate member assets, accelerate online and offline integration, and provide intelligent shopping guide management services.
Currently includes mobile terminal applet, (Enterprise WeChat applet application) PC Mitac management background-enterprise WeChat management
Screenshots of Smarter Workbench on PC and Mobile
Huidao currently has three major functional highlights: online organization, online service, and online marketing.
Let's elaborate on these subdivision functions one by one to help you understand Mitac's one-stop digital store management solution.
1. Online organization
1. Synchronize the official organizational structure of WeChat
Enterprise WeChat helps companies realize digital management. Through the interoperability of enterprise WeChat and WeChat, it empowers shopping guides to solve the problems of difficult access, difficult interaction, and difficult conversion between brands and consumers.
And Huidao automatically synchronizes the official back-end organization structure of the enterprise WeChat without multiple configurations.
In addition, the administrator logs in to the enterprise WeChat backend to create the enterprise organization structure, set the role of store manager and shopping guide, and employees log in to the enterprise WeChat APP and click the Huidao applet to log in directly
2. Course training
[Smart Guide] Mini Programs can conduct online course training, which can speed up the professionalism of shopping guides for brand companies; and for shopping guides, based on the convenience of corporate WeChat, they can use fragmented time for online learning. It can not only improve its own professional skills, but also lay a strong foundation for brand companies to increase their repurchase rate.
The brand headquarters only needs to log in to the [Smart Guide] Mini Program Management Workbench, find the course training to create the content of the training course, set up designated shopping guides to view and learn, and can also cooperate with the exam task to establish a store training evaluation system.
3. Training exam
Brand headquarters can create test tasks in the shopping guide backstage, designate stores or shopping guides to participate, shopping guides can participate in online assessments in the corporate WeChat Smart Guide applet to view the assessment results, and the headquarters can view the overall assessment statistics.
4, Declaration material
Features:
The headquarters can issue materials to shopping guides and guide them to use materials for marketing promotion.
Application scenarios:
Manage material content such as graphics or videos created through the background, you can specify the viewing authority of the shopping guide, and the shopping guide can view or download the relevant content and use it at any time through the enterprise WeChat Smart Guide applet.
5. Shop patrol task
Features:
The administrator can create shop patrol tasks, and assign personnel to patrol the designated stores and report patrol feedback.
Application scenarios:
Headquarters designated shop patrol staff to conduct inspections on offline stores, report inspection results and return photos as required. The headquarters remotely controls the store situation through the background.
2. Service online
1. Customer communication
Based on the interoperability of corporate WeChat and WeChat, after customers leave the store, shopping guides can also use corporate WeChat to communicate with customers WeChat
【Huidao】Mainly conduct real-time online communication with customers through methods such as single chat, group chat, and in-depth voice phone communication.
In addition, by customizing the chat sidebar, the quality of shopping guide services is improved, customer preferences are mastered, and behaviors provide precise services.
• The custom sidebar functions are as follows
1) 360-degree customer portraits and tags
2) Open an e-commerce account to view order information in real time
3) Custom short words
4) Coupon recommendation, product recommendation
5) Interactive activity recommendation
6) Reservation service
2. Moments marketing
Members can post event information, product dynamics and other content to the customer’s Moments.
Support to select visible customers according to tags and post more matching content
Enterprises can create content in a unified manner, select the customers that need to be displayed, and publish to the customer's circle of friends after members confirm
3. Mass messaging
• Path: Headquarters can log in to the enterprise WeChat mobile terminal mass mailing assistant to send messages to all customers of the enterprise. (Official function of enterprise WeChat)
• Headquarters can also log in to the MiTAC management background-enterprise WeChat management-smart push-message group sending operation. By filtering customer portrait tags, there is no need for people to send different message content. Including text, pictures, voice, and links.
• Reminder: The official WeChat group messaging interface is restricted. A customer can only receive 1 message within 7 days, and the excess group messages will be automatically filtered.
4. Member recruitment
• Exclusive shopping guide code • Pull new members
One code per person for shopping guide, the code for shopping guide is the corporate WeChat employee code
• New member
The shopping guide is one code per person. The shopping guide code is the corporate WeChat employee code. The shopping guide can guide customers to scan the code to join the membership.
5. Birthday reminder
Features:
Customers can set up a message for birthdays to automatically remind shopping guides who have birthdays, and follow up in time.
Application scenarios:
Shopping guides can send blessings on the customer’s birthday in time, or give certain benefits to deepen the customer experience and guide customers to buy back.
6. Appointment service
Shopping guides and customers can provide online appointment services through corporate WeChat.
Shopping guide view appointment service
7. Questionnaire
Administrators can create questionnaire tasks, designate shopping guides, and distribute questionnaires. The administrator can view the completion degree and survey results statistics in the background.
Wait for the content~