Douyin and PICO jointly created the first VR live broadcast conference in the automotive industry. Are you looking forward to it? The release of the new car this time is different from the traditional offline appearance, but through the VR live broadcast, the new car is directly driven in front of the audience, immersively feeling the sense of technology and fashion.
With the help of VR live broadcast, the "on-site + online + virtual" cross-space experience will be opened up for the majority of users, allowing car fans to "immerse distance" to unlock the new car driving experience. This brand-new VR immersive gameplay allows the new car to go out of the circle as soon as it is unveiled. Car fans can go deep into the press conference in all directions, switch freely from multiple perspectives, and interact in real time through bullet screens, emoticons, and calling in the VR live broadcast room.
Looking back at the previous new car launch conferences, many car companies follow one-way publicity and communication. Even at the scene, they can only watch from a distance but not play close up. It is impossible for the majority of users to discover the details of the new car, nor can they experience the driving experience of the new car. . Today, under the wave of digitalization, VR live streaming breaks through the shackles of traditional car publicity, and creates the first VR live broadcast press conference in the auto industry. Through the seamless connection of real scene shooting and interactive effects, it realizes the two-way travel of new cars and car friends.
In the past few years, due to insufficient network transmission capacity, the development of VR live broadcasting has been greatly restricted. Now, 5G technology is being popularized on a large scale. Through the characteristics of 5G's large bandwidth, low delay, and high transmission, VR live broadcasting brings audiences a wonderful experience. What are the advantages of VR live streaming for a visual feast full of technological sense?
1. VR live broadcast can bring immersive visual experience to the audience. The sense of presence, multi-camera, multi-angle, and immersion of VR live broadcasting are unmatched by traditional media. Through VR live broadcasting, viewers can place themselves in VR scenes and experience more realistic scenes and atmospheres in depth, which greatly enhances the audience’s visual enjoyment;
2. VR live broadcast has higher interactivity. When watching the live broadcast, the audience can send barrage, comment on the details of the car, and communicate and interact with the live broadcast anchor in real time. Functions such as real-time speaking, red envelope delivery, and product pop-up windows provide users with more content interaction experience. Rotating viewing angles and zooming in and out of the screen can all enhance the audience's sense of participation and interaction;
3. VR live broadcast can do brand marketing for business enterprises. VR live broadcast is a new form of live broadcast, which allows viewers to see more high-definition and clear images, see more real scenes and products from different perspectives, improve the viewing experience of viewers, and bring more interesting live broadcast experience to viewers , enhance the stickiness of the audience;
Combining immersive scenes with a refreshing visual experience and diversified marketing functions, VR live streaming can enhance the value of the brand image of commercial enterprises, make the brand image more deeply rooted in the hearts of the people, and accurately meet the consumption needs of the current user groups.
With professional functional configuration and flexible live broadcast solutions, VR live broadcast can easily meet the live broadcast needs of most industry scenarios, such as cultural and tourism scenic spots, education and training, sports events, conference activities, etc. In the future, it will play a role in more fields. VR live broadcast can make students visit museums more immersively; it can also display products more vividly and intuitively, attracting more users.
VR live streaming has brought more business opportunities and value to the live streaming industry, and is also a new trend in the live streaming industry in the future, with great development potential and market prospects.