In November, "Whale SpaceSight" ushered in a new function update, let's take a look at what powerful help it will bring to the digitization of your stores.
Through three series of articles, we will introduce to you how SpaceSight can play powerful functions in the three scenarios of entrance and exit passenger flow analysis, in-store passenger flow analysis, and store inspection, so as to fully release the value of data for you. This article is an analysis of the passenger flow at the entrance and exit.
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Passenger flow analysis at entrances and exits, the "first wealth of data" for store management
1. Discover the rules: Digital statistics liberate manpower, and shop arrangements are "smartly mastered"
The manager of a store of a certain brand found that when the customer flow in the store is small, the clerks are idle; How to gain insight into the rules of passenger flow and plan store layout in advance?
Through the SpaceSight smart card and the detailed card of the number of people entering the store in the single store mode , the changes in the customer flow data of the store in different cycles can be fully grasped.
SpaceSight focuses on the passenger flow impact of key differentiators. The store manager can view weekend/non-weekend, holiday/non-holiday data comparison through SpaceSight, and gain insight into the impact of variables.
Based on the above analysis of customer flow patterns, the store manager can arrange the shifts of store staff in advance to avoid the situation of insufficient staff during the peak period of passenger flow and too many staff during the low period, so as to improve customer experience and staff efficiency.
2. Backtracking to the root cause: insight into the reasons behind the passenger flow, I will analyze it, and you will make the decision
Sam, the person in charge of store operations of a certain brand, is faced with the following confusion: How to evaluate the effect of store activities to attract customers? This week, the store orders decreased, and the store manager reported that the customer flow into the store decreased. What caused it?
Through the SpaceSight smart card, in the single store mode, Sam can choose to compare the data of different periods to see whether the trend of passenger flow changes is increasing or decreasing.
Through the method of "controlling variables" -comparing the data of the date of the event and the data of the date without the event , Sam can effectively evaluate the effect of the event.
At the same time, Sam can also view more detailed factors that affect passenger flow, such as weather, temperature, comfort, etc.
In the multi-store mode , Sam can select all store data and visually view the store data rankings, so as to judge the gap between stores and adjust store business strategies.
SpaceSight brings detailed, intuitive, and business-needed data analysis to the person in charge of brand store operations, providing sufficient ammunition for your business decisions.
3. Control the overall situation: Horizontal comparison of multiple stores, strategic planning, winning thousands of stores
David, the person in charge of the operation of a coffee chain brand store, encountered a problem: how to compare the in-store passenger flow data of shopping mall stores and office building stores? Are the characteristics of the customer groups in these different scenarios consistent? Do you need to launch different types of activities for different types of stores?
Through the SpaceSight Smart Card, David can check the store data differences between different groups under group comparison.
For example, David can classify all shopping mall stores into Group A, and office buildings into Group B, and compare and find differences in the flow of passing and entering stores of different types of stores.
In addition, David can also use the SpaceSight smart card to analyze store customer portraits: after selecting a store of the same type, you can see the distribution of customer portraits of this type of store (such as an office building store).
Different types of stores have different customer portraits. According to the portrait analysis provided by SpaceSight, combined with store order differences, David can formulate different store activity operation strategies.
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About SpaceSight
What is SpaceSight?
A set of AI Copilot system for you to create an integrated and digital store management .
SpaceSight takes AI and data as the core, and provides an integrated intelligent management assisted driving system for the space from the three aspects of "intelligent inspection and monitoring", "executable data insight" and "automated operation".
What is the value of SpaceSight?
SpaceSight is the digital intelligence management method of your future space. With store entrance and exit customer flow analysis, in-store customer flow analysis, and store inspection as the main application scenarios, spatial data insight and operation automation help store management reduce costs and increase efficiency.
How to quickly experience the new version features?
Mainland China:
Search "Digital Intelligence Space" in the App Store
Non-continental regions/countries:
Search for "SpaceSight" in the App Store
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