At the end of the year, no matter how bad the economy is this year or how bad the situation is, 2023 will also end this month. The most important thing at this stage is to make a summary of this year and plans for next year.
The summary is to better make plans for next year and predict the situation.
Use the data table as a tool to scientifically and rationally conduct a complete analysis of your company's business scope and product orientation.
1. SPAN analysis table
Conduct a market attractiveness analysis of your own products
Then analyze the product competitiveness
Finally, the SPAN matrix will be obtained
This matrix will be very interesting, if the distribution is like this
Explain in front of data table analysis
Divide the company's products (business) into four categories and give them their respective positioning.
2. Customer classification evaluation form
As for the customer classification evaluation form, it is even simpler. Every company and everyone has to select a few key customers from it.
Scores are made based on sales, profit margins, etc. These customers can be customers in an industry or a specific customer.
In the end, scores will be used to determine which customers are important customers for next year and which are strategic customers. We must also ruthlessly abandon certain customers that take up time and cannot bring output, and make some appropriate trade-offs.
3. Sales target decomposition and action plan
I believe that most companies will prepare a sales budget for next year.
This part will also be added and deleted accordingly every month next year, and we will continue to set sales targets for the next month and next quarter.
4. SWOT analysis and list of business projects
The last SWOT table is very interesting.
Analysis from the inside and outside of the enterprise
Analyze what strategic adjustments will be made next year from the four dimensions of strengths, weaknesses, opportunities, and threats.
These forms and information have also been compiled in the hope that they can be given to those in need:https://download.csdn.net/download/Highning0007/88636332