Generally speaking, if consumers want to know hotel information, the main channel is through pictures posted by third-party platform merchants. Those with multiple stays may also look at past user reviews and the hotel’s graphic promotional renderings. The spatial layout, etc., but the subjective nature of this kind of user evaluation can easily cause consumers to be misled and even understand the information one-sidedly.
As technology, intelligence and other technologies take root in people's hearts, more and more customers are no longer satisfied with the traditional way of booking rooms. Therefore, exploring and booking hotels through VR panoramic methods has gradually become a mainstream trend in the hotel industry. VR smart hotel opens a new model for smart hotels to acquire customers, breaks homogeneous competition, reduces publicity and promotion costs, enhances publicity effects, and enhances customer trust.
It is difficult to attract users' attention with the fragmented image promotion method. Now, through VR technology, 1:1 restoration of the real scene can display the hotel's advantages in an all-round, real and intuitive manner, giving consumers the immersive experience of visiting the store at 720° in the cloud. experience, presenting a more realistic sense of presence.
Consumers can roam the hotel scene in 3D, understand the indoor and outdoor distribution of the hotel in advance, observe hotel facilities immersively, view the room layout and surrounding environment at 720°, and understand the details of the room at a glance, thus avoiding many inconsistencies between pictures and rooms. Case.
At the same time, VR hotels can also combine multimedia embedding to seamlessly embed hotel brochures, promotional videos, posters and other content into VR scenes to more comprehensively demonstrate the hotel’s comprehensive strength; online virtual digital people, real-life videos, etc. can all be native Integrate into the VR scene and provide customers with hotel-related explanation services during the browsing process, creating a real experience of face-to-face communication.
VR technology not only promotes hotel service upgrades, but also helps hotels develop more differentiated value-added services to better meet consumers' personalized hotel needs. For example, for large customers such as enterprises and businesses with large demands, when connecting online, VR smart hotels can use the VR conference function in VR Panorama to conduct remote viewings. A dedicated person will lead the large customers to remotely conduct viewings, and real-time voice communication + Interactive explanations on the same screen allow customers to intuitively see the hotel's various room types, fitness areas, bars, conference halls, restaurants and other supporting facilities, improving the efficiency of online negotiations.
For customers who want to stay, they can also participate in a variety of marketing activities, such as smashing golden eggs, issuing coupons, sending red envelopes, etc. The characteristics of high reality, super immersion, and strong interaction, combined with rich VR marketing functions, can quickly attract consumers , to achieve user conversion. VR panoramic views further promote the intelligent upgrade of traditional hotels, create high popularity and occupancy efficiency, and provide convenient services to more consumers.