With the rapid development of technology, the retail industry is also undergoing digital transformation, and more and more physical stores have begun to introduce VR panoramic display in order to seek a place in the fierce market competition. The VR smart store has attracted the attention of many young people with its strong immersive experience and high interactivity. It truly restores the whole picture of the physical store in 1:1, and shows the advantages of the environment, products and services at 720°. Users can shop online as if they were there anytime, anywhere.
VR Smart Store uses VR to empower the digital upgrade of offline stores, providing consumers with an immersive shopping experience that will no longer be affected by geographical factors and online e-commerce. Brick-and-mortar stores have relieved enormous pressure.
1. Improve the brand image of the merchant
Through VR panoramic roaming, customers can realize the real experience of shopping in offline physical stores. VR smart stores can make consumers have a new understanding of the brand, and use the technology-rich VR panoramic technology to display the brand image of the merchant and enhance the brand influence. strength, thereby enhancing the competitiveness of the brand in the market;
2. Enhance consumer experience
When consumers need to watch the product details carefully, the 3D product display can present the product in a 360° multi-dimensional manner. Consumers can zoom in and out of the product details by sliding the screen or operating the mouse. Consumers can have it in their hands without going to the store. Real immersion when watching online; at the same time, it can also realize 3D real-scene comparison of products of different categories, models, and grades, truly and clearly highlighting the cost-effectiveness of products, and enhancing customer experience;
3. Enhance consumer stickiness
While creating a novel and interesting user experience, VR smart stores will also add rich marketing functions. By embedding AI digital human beings, live explanations, graphic introductions, videos and other content, the advantages of the store will be fully displayed, and consumers will be encouraged to make more decisions. Decision-making: Consumers can intuitively see product appearance, size and other information through diversified interactive functions, giving consumers more interesting experiences, improving customer stickiness, and increasing consumers' stay time and purchase intentions in stores;
4. Expand market coverage
VR smart stores can not only be applied in physical stores, but also can be used in practical applications to access WeChat public accounts, official websites, Baidu Maps, Meituan, Koubei and other life service platforms with one click, while third-party traffic platforms such as Douyin and Kuaishou It can also be uploaded to achieve full coverage of customer groups around offline physical stores. Consumers can browse freely on mobile phones, computers, tablets, touch screens and other devices. They can experience immersive shopping at home without going to physical stores, thereby expanding market coverage. ,raise popularity of brand.
In recent years, 5G technology, virtual reality technology and big data technology have been continuously maturing. VR smart stores can more accurately capture the needs of consumers and provide consumers with a personalized shopping experience. The transformation of the digital economy is accelerating, and more and more physical stores are beginning to integrate online and offline resources to create an omni-channel synchronized VR marketing model, allowing consumers to obtain a more realistic and smoother shopping experience in stores.