brief introduction:
Apple Cider Vinegar is a fruit juice vinegar. It is a fruit vinegar made from apples or its concentrated juice (pulp) as the main raw material, through alcoholic fermentation and acetic acid fermentation. It can be used as a condiment, and different auxiliary ingredients can also be added. Processed to make apple cider vinegar drink.
Scientific research has found that apple cider vinegar can promote body metabolism, regulate acid-base balance, eliminate fatigue, suppress fat, and contains more than ten kinds of organic acids and various amino acids necessary for the human body. In September 2014, the State Administration of Quality Supervision and the National Standards Committee issued the recommended national standard "Apple Cider Vinegar Beverage" (GB/T30884-2014), which will play a positive role in promoting the healthy development of the apple cider vinegar beverage industry.
Compared with fresh juice, apple cider vinegar has the characteristics of long shelf life and easy storage. In 2018, the overall domestic apple cider vinegar market was 6.49 billion yuan, an increase of 14.4% compared with 2017, and the CARG from 2014 to 2018 was 13.0%. It is expected that in the next few years, with the upgrading of consumer consumption levels and the promotion of health and wellness concepts, the apple cider vinegar industry will usher in good development opportunities, and the market size is expected to exceed 10 billion.
At present, the main brands in the fruit vinegar market include Tiandi No. 1, Huiyuan, Hengshun, etc. Each brand has a different product focus and has its own main sales area.
As the consumption level of our country's residents increases, consumers' requirements for quality of life are increasing day by day, and beverage consumption habits are gradually changing from simply cooling and quenching thirst to being healthy and delicious. In this context, apple cider vinegar, as a major health drink, will gain opportunities for rapid development.
Chapter 1 Overview of Apple Cider Vinegar Industry
Section 1 Apple Cider Vinegar Industry Definition
Section 2 The Development History of Apple Cider Vinegar
Chapter 2 Analysis of the Operating Environment of China’s Apple Cider Vinegar Industry
Section 1 Analysis of Domestic Macroeconomic Environment
Section 2 Social Environment Analysis of China’s Apple Cider Vinegar Industry in 2023
Section 3 Apple Cider Vinegar Technical Environment in 2023
Chapter 3 Analysis of Global Apple Cider Vinegar Industry Development
Section 1 Global Apple Cider Vinegar Market Analysis from 2022 to 2023
Section 2 Analysis of Apple Cider Vinegar Market Development in Parts of the World from 2022 to 2023
Section 3 Global Apple Cider Vinegar Market Development Forecast from 2023 to 2028
Chapter 4 Analysis of the Development Status of China’s Apple Cider Vinegar Industry
Section 1 Development status of apple cider vinegar industry from 2018 to 2022
Section 2 Apple Cider Vinegar Slurry Market Analysis from 2018 to 2022
Section 3 Economic Operation Analysis of Apple Cider Vinegar Industry from 2018 to 2022
Chapter 5 Analysis of China’s Apple Cider Vinegar Consumption Market
Section 1 Analysis of Apple Cider Vinegar Customer Characteristics from 2022 to 2023
Section 2: Survey of Apple Cider Vinegar Customers’ Choice of Apple Cider Vinegar in 2022-2023
Section 3 Analysis of Factors Affecting Customer Purchasing in the Apple Cider Vinegar Industry from 2022 to 2023
1. Price factors
2. Quality factors
3. The influence of brand
Section 4 Analysis of Customer Fee Channels in the Apple Cider Vinegar Market from 2022 to 2023
Chapter 6 Analysis of Marketing Strategy of China’s Apple Cider Vinegar Industry
Section 1 Apple Cider Vinegar Enterprise Marketing Analysis
1. Apple cider vinegar marketing status
2. Analysis of success factors of apple cider vinegar brand
3. Research on Apple Cider Vinegar Corporate Marketing Strategy
Section 2 Apple Cider Vinegar Marketing Channel Analysis
1. Apple cider vinegar sales channel composition
2. Analysis of Apple Cider Vinegar Marketing Channel Strategy
Section 3 Apple Cider Vinegar Industry Marketing Strategy Analysis
Chapter 7 China’s Apple Cider Vinegar Industry Data Monitoring from 2018 to 2022
Section 1 Analysis of industry solvency from 2018 to 2022
Section 2 Industry Profitability Analysis from 2018 to 2022
Section 3 Analysis of Industry Development Capabilities from 2018 to 2022
Section 4 Number and changing trends of industry enterprises from 2018 to 2022
Chapter 8 China’s Apple Cider Vinegar Market Supply, Demand and Forecast
Section 1 Apple Cider Vinegar Market Supply Analysis from 2018 to 2022
Section 2 Apple Cider Vinegar Market Demand Analysis from 2018 to 2022
Section 3 Apple Cider Vinegar Market Supply and Demand Forecast from 2023 to 2028
Chapter 9 Research on Problems Existing in China’s Apple Cider Vinegar Industry
Section 1 Problems existing in the apple cider vinegar market in 2022-2023
Section 2 Apple Cider Vinegar Industry Development Strategies from 2022 to 2023
Chapter 10 Analysis of the competitive landscape of China’s apple cider vinegar industry
Section 1 Analysis of Competition Structure of Apple Cider Vinegar Industry in 2022-2023
1. Competition among Apple Cider Vinegar Types and Brands
2. Apple cider vinegar technology and process innovation competition
3. Competition in Apple Cider Vinegar Sales Channels
Section 2 Analysis of the Regional Market Pattern of Apple Cider Vinegar from 2022 to 2023
Chapter 11 Analysis of major apple cider vinegar companies in China from 2018 to 2022 (companies can customize any option)
Section 1 Tiandi No. 1 Beverage Co., Ltd.
1. Company Profile
2. Company business analysis
3. Company development strategy
Section 2 Guilin Huiyuan Food and Beverage Co., Ltd.
1. Company Profile
2. Company business analysis
3. Company development strategy
Section 3 Lujie Co., Ltd.
1. Company Profile
2. Company business analysis
3. Company development strategy
Section 4 Qingdao Langyatai Group Co., Ltd.
1. Company Profile
2. Company business analysis
3. Company development strategy
Chapter 12 Analysis of Development Prospects of China’s Apple Cider Vinegar Industry
Section 1 Analysis of Apple Cider Vinegar Market Development Prospects from 2023 to 2028
1. Analysis of apple cider vinegar market development potential from 2023 to 2028
2. Analysis of Apple Cider Vinegar Market Development Prospects from 2023 to 2028
Section 2 Analysis of Apple Cider Vinegar Product Market Development Prospects from 2023 to 2028
Chapter 13 Analysis of Development Trends of China’s Apple Cider Vinegar Industry
Section 1 Forecast of Apple Cider Vinegar Market Development
Section 2 Apple Cider Vinegar Market Development Trend from 2023 to 2028
Chapter 14 Research on Development Strategy of China’s Apple Cider Vinegar Industry
Section 1 Market Strategy Analysis
1. Apple cider vinegar price strategy analysis
2. Analysis of Apple Cider Vinegar Channel Strategy
Section 2 Sales Strategy Analysis
1. Media selection strategy analysis
2. Product positioning strategy analysis
3. Analysis of corporate publicity strategies
Section 3 Strategic Thoughts on my country’s Apple Cider Vinegar Brand
1. Analysis of the importance of corporate brand
2. The significance of implementing brand strategy of apple cider vinegar
3. Analysis of the Current Situation of Apple Cider Vinegar Corporate Brands
4. Brand strategy of my country’s apple cider vinegar companies
5. Apple cider vinegar brand strategic management strategies
Section 4 Apple Cider Vinegar Business Management Strategies