【Report Type】Industrial Research
[Report format] electronic + paper version
【Producer】Huajing Industrial Research Institute
This report is launched by the Huajing Industrial Research Institute. It specifically analyzes the development status, competition pattern and market supply and demand situation of China's fast fashion industry, and analyzes the industry's policy environment, economic environment, social environment and technical environment . Opportunities and challenges facing the industry. It also focused on analyzing the current operating status and development pattern of key enterprises, and made a professional prediction on the development trend of the industry in the next few years. Provide professional guidance and suggestions for enterprises, scientific research, investment institutions and other units to understand the latest development trends and competition pattern of the industry, and to grasp the future development direction of the industry.
The so-called "fast fashion" mainly includes three meanings, that is, fast delivery time, low price and keeping up with fashion trends. The brand is positioned for young people aged 20-30. Fast fashion, which is characterized by "fast, ruthless and accurate" in the fashion industry, has risen rapidly, driving the global fashion trend.
The data in this research report mainly use databases such as national statistical data, General Administration of Customs, questionnaire survey data, and data collected by the Ministry of Commerce. Among them, macroeconomic data mainly come from the National Bureau of Statistics, some industry statistical data mainly come from the National Bureau of Statistics and market research data, enterprise data mainly come from the National Bureau of Statistics scale enterprise statistical database and stock exchanges, etc., price data mainly come from various markets Monitoring database.
Report directory:
Chapter 1 Definition and Development Background of Fast Fashion Industry
1.1 Definition of Fast Fashion Industry
1.2 Background of social change
1.2.1 my country has entered an M-shaped society
(1) Definition of m-shaped society
(2) my country has entered an M-shaped society
(3) Enlightenment from the m-shaped society
1.2.2 The Formation of Luxury Ethos
(1) Attraction of famous brands to teenagers
(2) Enlightenment from the extravagant atmosphere
1.2.3 Formation of impetuous psychology
(1) The impetuous psychology of the m-shaped society
(2) Enlightenment from impetuous psychology
1.2.4 Summary of Social Form Changes
1.3 Background of Social Consumption Ability
1.3.1 Residents' Consumption Ability and Consumption Structure
(1) Analysis on growth of residents' disposable income
(2) Analysis of residents' consumption structure
1.3.2 Analysis of Price Rise of Clothing Products
(1) Analysis of rising ex-factory prices of clothing
(2) Analysis of rising consumer prices of clothing
1.3.3 Research on Consumption of Urban Women
(1) The overall situation of the survey
(2) Analysis of age structure
(3) Brand selection preference
(4) Major Factors Affecting Consumption
Chapter 2 Fast Fashion Industry Operation Model and Key Success Factors
2.1 Key success factors and value chain of spa model
2.1.1 The concept of spa mode
2.1.2 Representatives of successful brands in spa mode
2.1.3 Key success factors of the spa model
(1) The premise is to locate the retailer
(2) The core is fashion conversion power
(3) The focus is on production capacity
(4) The trick is store display
2.1.4 Value chain of spa model
2.2 Key Success Factors and Value Chain of Horizontal Integration Model
2.2.1 Concept of Horizontal Integration Model
2.2.2 Representatives of successful brands in horizontal integration mode
2.2.3 Key success factors of horizontal integration model
2.2.4 Value chain of horizontal integration model
2.3 Application Environment of Vertical Integration Mode
2.3.1 The concept of vertical integration model
2.3.2 Applicable environment of vertical integration mode
Chapter 3 Development Status and Development Trend of Fast Fashion Industry
3.1 Development Status of Fast Fashion Industry
3.1.1 Development Situation of Garment Industry
(1) The development market scale of the clothing industry
(2) Fast fashion has become a typical operation mode of the clothing market
(3) E-commerce has become the most growing channel for clothing sales
3.1.2 Development Status of Fast Fashion Industry
3.2 Competition Analysis of Fast Fashion Industry
3.2.1 Competition Situation of Fast Fashion Brands
(1) Competition Situation of Fast Fashion Offline Brands
(2) Competition Situation of Fast Fashion Online Brands
3.2.2 Competitive Situation of Fast Fashion and Slow Fashion
3.2.3 Analysis of Fast Fashion Core Competitiveness
(1) speed
(2) Price
3.3 Status Quo of Informatization Construction of Fast Fashion Industry
3.3.1 Status Quo of Informatization Construction of Fast Fashion Industry
(1) Information organization
(2) Application of information system
(3) Investment in information technology
3.3.2 Problems Existing in Informatization of Fast Fashion Industry
3.3.3 Informatization Solutions for Fast Fashion Industry
3.4 Development Trend of Fast Fashion Industry
Chapter 4 Fast Fashion Industry Supply Chain Analysis
4.1 Introduction to Supply Chain of Fast Fashion Industry
4.2 Product Design of Fast Fashion Industry
4.2.1 Design Patterns of Fast Fashion Industry
4.2.2 Design Elements of Fast Fashion Industry
(1) Color
(2) style
(3) Fabric
(4) Process
4.2.3 Design Trends of Fast Fashion Industry
4.3 Procurement of Raw Materials in Fast Fashion Industry
4.3.1 Procurement Model of Fast Fashion Industry
4.3.2 Procurement Cost of Fast Fashion Industry
4.3.3 Purchasing Trends of Fast Fashion Industry
4.4 Manufacturing of Fast Fashion Industry
4.4.1 Production Mode of Fast Fashion Industry
4.4.2 Production Cost of Fast Fashion Industry
4.4.3 Production Trend of Fast Fashion Industry
4.5 Logistics and Transportation of Fast Fashion Industry
4.5.1 Logistics Mode of Fast Fashion Industry
4.5.2 Logistics Cost of Fast Fashion Industry
4.5.3 Logistics Trends of Fast Fashion Industry
4.6 Terminal Sales of Fast Fashion Industry
4.6.1 Sales Model of Fast Fashion Industry
4.6.2 Sales Cost of Fast Fashion Industry
4.6.3 Sales Trend of Fast Fashion Industry
Chapter 5 Analysis of Marketing Model of Fast Fashion Industry
5.1 Franchise mode
5.1.1 Introduction to Franchise Mode
5.1.2 Advantages and disadvantages of franchising mode
5.1.3 Franchise Mode Cost Analysis
5.1.4 Franchise Mode Profit Analysis
5.1.5 Representative Enterprises of Franchise Mode
5.2 Direct chain model
5.2.1 Introduction to Direct Chain Model
5.2.2 Advantages and Disadvantages of Direct Chain Store Model
5.2.3 Cost Analysis of Direct Chain Store Model
5.2.4 Profit Analysis of Direct Chain Store Model
5.2.5 Representative Enterprises of Direct Chain Store Model
5.3 b2c mode
5.3.1 Introduction to b2c mode
5.3.2 Advantages and disadvantages of the b2c model
5.3.3 B2C Mode Cost Analysis
5.3.4 Profit analysis of b2c model
5.3.5 b2c model represents enterprises
Chapter 6 Analysis of E-Commerce Development of Fast Fashion Industry
6.1 Development Status and Prospects of E-Commerce in Fast Fashion Industry
6.1.1 Development Status of E-Commerce in Fast Fashion Industry
6.1.2 Development Trend and Prospect of E-Commerce in Fast Fashion Industry
6.2 Operation Mode and Outstanding Representatives of Comprehensive Malls in the Fast Fashion Industry
6.2.1 Introduction to Integrated Mall Mode
6.2.2 Advantages and Disadvantages of Comprehensive Mall Model
6.2.3 Excellent representatives of integrated shopping mall model
6.2.4 Development Trend and Prospect of Comprehensive Shopping Mall Model
6.3 Vertical Store Operation Model and Outstanding Representatives
6.3.1 Introduction to Vertical Store Mode
6.3.2 Advantages and Disadvantages of Vertical Store Mode
6.3.3 Excellent representatives of vertical store model
(1) Introduction to Mecox Lane
(2) Mecox Lane's e-commerce business scale
(3) Mecoxlane e-commerce marketing strategy
(4) Analysis of Mecox Lane's Competitiveness
6.3.4 Development Trend and Prospect of Vertical Store Model
6.4 Operation Mode and Outstanding Representatives of Light Brand Stores
6.4.1 Introduction to Light Brand Store Mode
6.4.2 Advantages and Disadvantages of Light Brand Store Model
6.4.3 Excellent representative of light brand store model
(1) Vancl
1) Profile of Vancl
2) The business scale of Vancl
3) Fancl Marketing Strategy
4) Analysis of Vancl Competitiveness
(2) Dream Bazaar
1) Introduction to Mont's Bazaar
2) The operating scale of Mont's Bazaar
3) Marketing strategy of Montana Bazaar
4) Analysis of the competitiveness of Montana Bazaar
6.5 Analysis of Fast Fashion E-Commerce Marketing Methods
6.5.1 Video Advertising Marketing
(1) Audience
(2) Analysis of advantages and disadvantages
(3) Marketing effect
6.5.2 Search Engine Marketing
(1) Audience
(2) Analysis of advantages and disadvantages
(3) Marketing effect
6.5.3 Network community marketing
(1) Audience
(2) Analysis of advantages and disadvantages
(3) Marketing effect
6.5.4 edm email marketing
(1) Audience
(2) Analysis of advantages and disadvantages
(3) Marketing effect
6.5.5 cps marketing
(1) Audience
(2) Analysis of advantages and disadvantages
(3) Marketing effect
6.5.6 Points marketing
(1) Audience
(2) Analysis of advantages and disadvantages
(1) Audience
(2) Analysis of advantages and disadvantages
(3) Marketing effect
6.5.8 Offline Event Marketing
(1) Audience
(2) Analysis of advantages and disadvantages
(3) Marketing effect
6.5.9 Traditional Media Advertising
(1) Audience
(2) Analysis of advantages and disadvantages
(3) Marketing effect
Chapter 7 Development Analysis of Major Cities of Fast Fashion Industry
7.1 Shanghai
7.2 Beijing
7.3 Chengdu
7.4 Shenzhen
7.5 Shenyang
7.6 Wuhan
7.7 Hangzhou
7.8 Guangzhou
Chapter 8 Analysis of the Operation of Leading Enterprises in the Fast Fashion Industry
8.1 Operation of international fast fashion brands and their expansion in China
8.1.1 Spain Zara
(1) Brand Profile
(2) Brand positioning
1) Market positioning
2) Target customers
3) Product pricing
(3) Brand design
1) Product design
2) Number of listings
(4) Sales
(5) Business model
1) Production procurement
2) Order mode
3) Logistics mode
4) Supply chain management
(6) Marketing strategy
1) Sales network
2) Propaganda strategy
3) Marketing strategy
4) Response speed
(7) Expansion in China
1) Expansion path in China
2) Expand scale in China
8.2 Analysis of Operation of Domestic Fast Fashion Enterprises
8.2.1 Shanghai Metersbonwe Clothing Co., Ltd.
(1) Brand Profile
(2) Brand positioning
1) Market positioning
2) Target customers
(3) Brand design
1) Product design
2) Number of listings
(4) Sales
(5) Business model
1) Production procurement
2) Order mode
3) Logistics mode
4) Supply chain management
(6) Marketing strategy
1) Sales network
2) Marketing strategy
3) Response speed
Chapter 9 Fast Fashion Industry Development Concerns and Investment Risk Analysis
9.1 Hidden worries and countermeasures for the development of fast fashion industry
9.1.1 Quality problems and countermeasures (HJ LT)
(1) Quality issues
(2) Causes of quality problems
1) Short production cycle
2) Production outsourcing
(3) Suggestions on countermeasures to solve quality problems
1) Grasp the pace of expansion
2) Strictly review the quality of production outsourcing
9.1.2 Hidden worries of design styles and countermeasures
(1) Design style issues
1) Lack of original design
2) Not suitable for Chinese people's figure
(2) Countermeasures and suggestions for design style problems
9.1.3 Price concerns and countermeasures
(1) Price issue
1) High pricing
2) Inconsistent selling prices at home and abroad
(2) Price issues and countermeasures
9.1.4 Summary of hidden worries in the development of fast fashion industry
9.2 Investment risk analysis of fast fashion industry
9.2.1 Risk of macroeconomic fluctuations
9.2.2 Technical risk
9.2.3 Supply and demand risks
9.2.4 Related Industry Risks
9.2.5 Regional Risks
9.2.6 Product Risk
(1) Product positioning risk
(2) Product cost risk
(3) Product quality control risk
(4) Product profit risk
Chart directory:
Figure 1: M-shaped society model
Chart 2: The proportion of households of different classes in the total number of households in Hong Kong, China (unit: %)
Chart 3: Percentage change in the number of households in Hong Kong, China (by household income) (unit: %)
Chart 4: Proportion of teenagers who like famous brands
Chart 5: Survey Report on Teenagers' "Fashion Consumption" Phenomenon
Chart 6: Adolescents’ monthly available money (unit: yuan)
Chart 7: Real growth rate of per capita disposable income of urban residents from 2017 to 2021 (unit: %)
Chart 8: Real Growth Rate of Per Capita Income of Rural Residents from 2017 to 2021 (Unit: %)
Chart 9: 2017-2021 Clothing Ex-factory Price Index Trend
Chart 10: 2017-2021 Analysis of Operating Benefits of the Textile and Garment Industry (Unit: family, person, ten thousand yuan, %)
See text for more charts...