Canalys, a market research agency, released the latest report. In the second quarter of 2023, global personal smart audio devices (including TWS, wireless headsets, and wireless neck mounts) fell by 2%, and shipments reached 95.68 million units, basically tying the same period last year. Among them, the true wireless headset (TWS) market resumed a single-digit growth of 8%, with shipments reaching 68.16 million units.
Apple's shipments increased by 2% year-on-year, accounting for 26% of the market share, ranking first; Samsung accounted for 9% of the market share, shipments increased by 3% year-on-year, ranking second; India's local manufacturer boAt's shipments increased by 38% year-on-year , occupying 7% of the market share, ranking third; Xiaomi ranked fourth.
In the Chinese market, Xiaomi has a 15% market share, with a year-on-year increase of 10%; Apple has a 14% market share, with a year-on-year increase of 13%; Huawei has a 13% market share, with a year-on-year increase of 27%; 12% market share, shipments increased by 14% year-on-year; OPPO accounted for 8% market share, shipments fell 2% year-on-year.
Since Apple released AirTag, everyone has paid more attention to the anti-lost of items. Apple's Find My can find iPhone, Mac, AirPods, and Apple Watch. Today's Find My can not only find Apple devices, but also with third-party devices. Joining will enrich the territory of Find My Network. The product and Find My can realize the function of intelligent anti-lost.
Features supported by Find My
Harmful Tracking Detection: This feature notifies users of accessories that may not be recognized normally, and tracks the location of such accessories over time.
Lost mode setting number: Support setting specific devices or accessories into lost mode through this network, and you can also set a reserved number for people to contact you when they are found.
Find the location of the lost device: When a user loses a device, it can be marked as lost mode, and then the device information will be transmitted to each other in the Bluetooth network. Finally, when a user's Bluetooth detects the lost item, it will transmit its approximate location back to the original lost user to help the user find the device quickly.
Control the device to play sound: You can remotely initiate the play of sound to help users find accessories. This action supports both accessory owners and non-owners. After finding the approximate location of the accessory, the user can make the owner's iOS device sound a reminder, and the owner cancels the reminder to find the device.
In the future, Find My will become an independent network, and the addition of third-party devices will enrich the territory of Find My Network. Find My Network will provide third-party interfaces to provide better services. It will not destroy user privacy, except for the user, Apple and third parties will not know the specific location of the mobile phone. Apple's Find My technology uses Apple devices' Bluetooth wireless signals to create a device network to find lost items, and they will work with third-party companies to create Find My Network anti-lost products.
ST17H6x Apple Find My chip
Support Find My Network
Built-in 64 KB SRAM, 96 KB ROM storage space, and support multiple external SPI, PWM, DMA, UART
Support SIG-Mesh, support multiple nodes Friend, LowPower, Proxy, Relay
Perfect security mechanism: based on AES -128 algorithm hardware encryption, hardware accelerator supporting encryption algorithm
Rich communication interface and GPIO pins, can support various scenarios and complex applications
ST17H6x chip is used in Apple Find My application
ST17H6x multi-scenario application average power consumption
Lenze Technology has applied the Find My function in many Bluetooth product solutions. Practical application scenarios of the Find My function: children's watches, car keys, pet collars, anti-lost shoes, smart crutches, anti-lost schoolbags, wallets, and card holders.