Product management is very important to a project, but in our daily work, we are often prone to misunderstandings in thinking. If we do not find and correct errors in time, this will have a great impact on product requirements and project progress.
Therefore, we need to pay attention to the common misunderstandings in product work and avoid them in time. There are the following four common misunderstandings, which we need to learn from.
1. User needs Boss needs are product needs
This is a common misunderstanding in product management work. We need to distinguish user needs, boss needs and product needs.
User needs are the user's needs and expectations for the product from their own perspective. As for product requirements, the development team conducts a comprehensive analysis from multiple perspectives such as users, market, business, competition, and technology, and formulates feasible product requirements to meet the needs and expectations of users.
The needs of the boss come from the vision, information and experience of the boss. As one of the users, his needs also belong to the needs of users. We need to analyze the real product needs from them, rather than using them out of the box.
2. Replace user needs with self-needs
When we design products, it is easy to self-project the designer's mental model. This often results in products that are not approved or verified by customers. Design decisions are motivated by personal preferences. This misunderstanding needs our attention.
Therefore, we need to listen to different views from all sides, especially communicate with those who criticize our own views, so as to further understand the real needs of users.
3. Pursue the perfection of requirements documents
When we design products, we often pursue the integrity and perfection of the product, and tend to ignore the user's experience and satisfaction. This is likely to cause the developed products, although very rigorous and perfect, but because they do not conform to people's usage habits and feelings, such products will not be popular in the market.
Therefore, we need to pay attention to user experience and satisfaction, fully consider the needs of users, and obtain their approval, rather than blindly pursuing the perfection of products.
4. Prioritize the needs with higher volume
When we are prioritizing requirements, some requesters will repeatedly and loudly ask us to take immediate action to realize product functions. If you don't have a firm stance, you will often be affected when it comes to prioritization, prioritizing the needs with higher volume.
But in fact, are the priorities of these needs really so high? We need to trace the requirements for these requirements. In-depth understanding of where the demand comes from, what kind of scenario and what kind of users are based on it, whether there are any specific examples, objectively evaluate and analyze, and whether the priority of this demand is so high.
In order to further improve the quality of requirements analysis, we can use development tools to quickly improve the efficiency of requirements analysis. For example, CoCode Development Cloud uses GPT technology to automatically generate standard user stories from user requirements with one click through requirements itemization and automatic decomposition of sub-requirements, and automatically import requirements.
The requirements analysis tool of the platform, using AI, can quickly analyze user requirements defects, such as ambiguity, duplication, omission, inconsistency, and complexity, within a few minutes through requirements testing and consistency testing, and accurately pinpoint requirements problems, thereby improving Efficiently modify defects and improve the quality of user requirements.