With the popularization of modern concept of childbirth, the maternal and child industry is developing towards the trend of "exquisite baby birth", "scientific baby raising" and "safety baby care". Throughout the field of mothers and babies, young mothers are more and more willing to pay for "self-pleasure", and their emotional value has increased; mothers and fathers take the initiative to learn more scientific parenting knowledge, focusing on children's "health".
It can be seen that with the opening of the second and third children, the efficiency of family parenting has become a key demand; the rapid development of science and technology, the rapid growth of the intelligent interactive toy market; the new generation of mothers and fathers have diverse cultural contacts, and are more likely to accept trendy and cutting-edge parenting concepts... …
Due to the particularity and front-end nature of the maternal and infant sector, mothers and infants have different demands during different stages of pregnancy, and there is a need to purchase consumer goods in advance at all stages of pregnancy. Therefore, maternal and child consumers have higher requirements for maternal and child consumer products, extending to four dimensions of professionalism, safety, high value and high efficiency.
So, has the trend in the maternal and child field of Xiaohongshu changed in June? What are the characteristics of consumer demand? In which direction should brands focus their efforts and deploy marketing strategies?
In this regard, Guoji·Qiangua Data released the "June 2022 Maternal and Infant Industry Data Insight Report (Xiaohongshu Platform)" to answer you one by one.
June 2022 Maternal and Infant Industry Data Insight Report (Xiaohongshu Platform)
