Click-through rate CTR=(clicks/impressions)*100%
average click price CPC=consumption/clicks per
thousand impressions consumption CPM=(consumption/impressions)*1000=CPC*CTR*1000
Conversion Rate CVR=(Conversion/Click)*100%
Average Conversion Cost CPA=Consumption/Conversion=CPC/CVR
Return on Investment ROI=(Revenue-Consumption)/Consumption*100%=(Profit/Consumption)*100 %
Comprehensive Ranking Index CRI=Quality*Bid
DSP: DSP (full name: Demand-Side Platform) is a comprehensive management platform for advertisers and agencies to manage multiple digital advertising and data exchange accounts through the same interface. Using DSP, advertisers can conduct real-time bidding (RTB Real-Time Bidding) for online advertisements on the advertising exchange platform (Ad Exchange), and efficiently manage advertising pricing. Using DSP can also conduct rational pricing according to the analysis of target audience data, and use DSP to set key performance indicators such as CPC and CPA on the basis of user optimization, so as to achieve the goal of rational pricing.
RTB: RTB (full name: RealTime Bidding) real-time bidding is a bidding technology that uses third-party technology to evaluate and bid for each user's display behavior on millions of websites. Unlike bulk buying frequency, real-time bidding avoids invalid audience arrivals and targets meaningful users for purchases. Its core is the DSP platform (demand-side platform). For the media, RTB can bring more advertising sales, automate the sales process and reduce the expenditure of various expenses. For advertisers and agencies, the most immediate benefit is improved performance and ROI.
SSP: SSP (full name: Sell-Side Platform) is a media service platform that intelligently manages media advertising space inventory and optimizes the delivery of advertisements through crowd targeting technology, helping online media to optimize their advertising resources and improve their advertising resources. value to help media increase revenue