As the domestic consumer market becomes saturated, more and more companies are turning their attention to overseas markets. Everyone has discovered that we can have high income and high returns in overseas markets, and many companies regard going overseas as their core strategy. How do companies go overseas and what kind of things do they want to do?
First of all, expand channels, develop customers, and establish brand image.
Second, these companies have accumulated relatively complete experience in China, as well as digital intelligence construction, and hope to replicate these capabilities and experience to overseas markets. However, it is not a simple move to replicate the overseas market. It is enough to move the management experience and digital intelligence capabilities. At this time, we must fully consider the requirements of localization, local policies, regulations, and legal requirements, as well as the consumption habits and cultural differences of local consumers. The system and digital capabilities can be implemented. Through the understanding and mastery of local operating conditions, real-time optimization and improvement of product services and optimization of digital intelligence overall solutions. The core of globalization is localization. To do a global marketing is to do a localized marketing plan.
What kind of services can BIP Marketing Cloud provide for enterprises? The marketing cloud has three core capabilities: B2B service, B2C service, and marketing platform, which constitute the overall core capability of the marketing cloud. These three core capabilities have been verified and summarized by thousands of customers. When using these three core capabilities for overseas customers and localized customers, in addition to this best practice, more localization requirements must be added. First, the language; second, the currency; third, the tax rate, as well as the payment platform and payment channel. It is necessary to consider overseas habits, what kind of payment it uses, overseas logistics services, and customer member registration first. His mobile phone number is different from that in China, so overseas customers’ mobile phones must be considered. When registering, and when you need to see the distribution of customers through the map, you are looking at an overseas map. When delivering, you must consider that the multi-country address is an overseas address. All of these must take into account the local application requirements and realize localized services, so that the application can truly go out to overseas markets and provide services for local enterprises.
Through three core competencies and localized services, it provides five scenarios for enterprises. The five major scenarios include: first, customer management and service, customer life cycle management, good customer management, and how to do a good job in customer connection; Dealers also have terminals capable of real-time online transaction collaboration; third, new retail services in stores. How to make store retail online and digitally intelligent, and improve consumers' in-store experience; fourth, BBC Mall provides superior online services, and joins the platform through online methods to provide consumers with a package of solutions; fifth, private domain operations, How to operate the private domain members to the extreme and increase the connection and stickiness between each other.