Hello everyone, Youyuan Navigation is an alliance specializing in tiktok cross-border e-commerce. Youyuan Navigation is committed to the operation of domestic and foreign brand content, linking upstream manufacturers to empower individual and institutional creators, grasping the new media outlets at home and abroad, so that every entrepreneur can dig the first pot of gold, Tik Tok Youyuan Navigation makes domestic products The brand goes overseas!
Today's homepage picture is a live picture of the Baeksang Art Awards in Korea some time ago, and the "TikTok" on the purple background board is particularly eye-catching. It has to be admitted that TikTok's commercial landscape is constantly penetrating and advancing at a speed visible to the naked eye.
With the rapid development of TikTok, both TikTok officials and TikTok players are very concerned about the monetization model and the advancement of the commercialization process.
In the past, when we talked about the monetization model of TikTok, it was nothing more than: creator fund, free traffic + cross-border e-commerce, celebrity advertising, various service providers, knowledge payment, etc.
But in fact, there is a model that can really fight bigger and has been silent in the hearts of TikTok players, and that is the model of paid traffic + cross-border e-commerce. Why do you say it has been silent in everyone's heart? The main reason is that the overall business environment and business process of the platform are not yet mature, and it will only be counterproductive to encourage growth.
And why did I say I wanted to talk to you today? That's right, the window for TikTok paid traffic + cross-border e-commerce has been opened. (Note, don’t over-interpret it here, it doesn’t mean that the bonus period of paid traffic has fully arrived)
So today I would like to briefly chat with you about the concept and gameplay of TikTok paid traffic, so that everyone can have a preliminary concept of TikTok paid traffic.
There are currently four main types of TikTok’s paid traffic, namely:
1. TikTok recommends information flow.
To put it simply, we usually use Douyin, and sometimes we will see videos with advertisement logos. Whether we click on the user name or avatar, we will enter the landing page set by the advertiser. This is a typical information flow advertisement.
There is a small feature that needs to be noted. In TikTok’s recommended feed ads, a card-shaped ad will appear after 9 seconds of video playback.
If you want to place advertisements, you first need to open an advertising account. If you want to place advertisements in Europe, America and other regions, you need to apply for a "white list". (PS: Friends who need to open an account can find Sky Laosi)
2、Promote。
Promote is similar to the Dou+ function of Douyin in China. It is a payment tool that can heat up videos. However, it is different from the Dou+ function of Douyin. Promote can directly link to the landing page when it is launched, and it is on the video page of the mobile client. Or set the page to operate.
3、BTTA（Boosted TikTok Auction）
BTTA is the same as Promote in that it can also heat up the videos of TikTok personal accounts, but it needs to be operated in the background of the advertising account (the advertising account must be opened first), and cannot be directly operated in the mobile client.
The specific location to add is in the "Asset → TikTok Post" of the advertising account. In the process of using this tool to heat up the video, you can select a more accurate audience in the background of the advertisement, and optimize the target audience according to the promotion goal. It is a Very useful paid placement tool.
4. KOL launch
KOL placement can be connected with MCN, so as to find KOL influencers in TikTok to place products, brands, games, apps and other content that are expected to be promoted. Judging from the current delivery effect, the delivery efficiency of virtual products—games and APPs is the highest, and its benefits are often greater than information flow delivery. In terms of physical product placement, at the current stage, advertisers with the purpose of promoting brands are recommended to enter. If the purpose is to sell products, the effect is often unsatisfactory.
At the same time, you need to pay attention to KOL advertising. The professionalism of "wild" KOLs will be relatively low. Compared with MCN professional KOLs with the same level of fans and traffic, the conversion effect is much different.
The above are several mainstream paid traffic methods. Of course, payment is only a formality. From a larger perspective, there is no so-called free traffic method. The so-called "free traffic" is just that the labor cost is not calculated.
Then, compared with free traffic, the above types of paid traffic have more room for imagination, higher ceilings, and easier "expansion". Of course, after the amount of paid traffic starts, it often needs to have strong financial strength, so we must pay attention to avoiding risks here.
I wish everyone a smooth sailing on TikTok's journey to sea! follow the trend