Let me talk about the category first. Due to the geographical, cultural, and economic differences in Southeast Asia, local hot products are different from Europe and the United States.
Cross-border e-commerce has been too popular in recent years, and the European and American markets are crowded with Chinese sellers. Several big sellers of a popular category "fight against each other." Therefore, many sellers avoided the main battlefield in Europe and America and moved to Southeast Asia. Only by knowing yourself and the enemy can you get rich. How is the Southeast Asian market now?
Lazada was launched in March 2012. It is the premier online shopping platform in Southeast Asia. Its Chinese name is Lazada. It has branches in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Lazada also has offices in Hong Kong, South Korea, the United Kingdom, and Russia.
Lazada's main target markets are 6 countries in Southeast Asia: Malaysia, Indonesia, Singapore, Thailand, Vietnam, and the Philippines. With more than 300 million SKU users, the platform mainly deals in 3C electronics, household products, toys, fashion apparel, sports equipment and other products. The platform has become the largest e-commerce platform in Southeast Asia since its establishment less than 7 years.
The editor collects the hot-selling categories of the major e-commerce platforms in Southeast Asia-SHOEPP and LAZADA, to give you a reference for your selection.
Malaysia Station: A more mature site, the hot-selling categories are women's clothing, 3C electronics, maternal and child products, household products, beauty and health care.
Indonesia Station: Indonesia is the largest market in Southeast Asia. The top 5 best-selling products are maternal and child products, 3C electronics, beauty and health care, women's clothing, and fashion accessories.
Philippines Station: The best-selling products on the site are 3C electronics, maternal and child products, household products, women's clothing, beauty and health care.
Thailand Station: The market scale exceeds 3 billion yuan, and the best-selling products on the site are 3C electronics, women's clothing, maternal and child products, household items, and luggage.
Toys, fitness, outdoor products, etc., which are popular in Europe and the United States, have not shown very good sales trends in Southeast Asia. And 3C electronics, such as mothers and babies, which are closer to the needs of daily life, are the favorites of the locals.
The status quo of various sites in the Southeast Asian e-commerce market is also of concern to everyone.
01, Taiwan, Malaysia
The default of the first site is: SHOEPP Taiwan market and Malay site. The same language in Taiwan market is better for operation. Compared with Taiwan site, the Malay site has more transactions and strong purchasing power. It seems that both sites are currently mature and A site that issues orders quickly;
Taiwan site has the best unit price for customers, and the logistics time limit is about 5 days, just send YTO Express;
Can communicate directly in Chinese, which is very suitable for the transformation of mainland sellers with e-commerce experience.
The consumption power of the Malay people is increasing year by year, and the logistics timeliness is about 7~10 days; communication is mainly in English.
02, Indonesia, Thailand
The advantage of the Shopee platform is that multiple sites can be opened at the same time, and it is also recommended to open sites in Indonesia and Thailand.
I think there are two important factors for cross-border e-commerce:
1) Purchasing power: Purchasing power is the level of consumption, which is firstly related to the state of the country's economic development, and secondly to the people's living standards, and of course the level of Internet usage.
2) Population: Southeast Asia has a total population of 650 million. The Philippines and Vietnam are the second and third most populous countries in Southeast Asia.
03. Philippines Station
The Philippine station needs to be localized, and it can communicate directly in English.
04. Vietnam Station
The Vietnamese station is a small-language station. Although the number of orders is not large, it is the most overlooked among all the stations. However, statistics show that the Vietnamese station has the highest conversion rate and has a clear demand.
05, Singapore Station
On the whole, the e-commerce environment, language, and quality of buyers are very good, and now there is SIP One Store, which is very convenient.
The current status of local logistics.
Due to the congestion of traffic, poor highway conditions in Southeast Asia, and inefficient urban planning, there are long-term delivery delays. Although in recent years, many regions have paid more attention to the construction of infrastructure after the economy has improved, but because the starting point is too low, the current logistics in Southeast Asia still has a general problem of "difficult delivery in the last mile". For sellers, it is easy to exceed the time limit.
The logistics foundation in Southeast Asia is weak. It is obviously not easy for sellers to find logistics channels on their own. For this reason, SHOEPP and LAZADA have spent a lot of energy to help sellers get through logistics bottlenecks. According to his introduction: "SHOEPP and LAZADA have a self-built logistics system called SLS. After the product is issued, the seller only needs to send the goods to the warehouse in Shenzhen or Shanghai. From the transshipment warehouse to the buyer, all processes are performed by SHOEPP and LAZADA. Responsible for completion, while sellers and buyers can also check the logistics progress in real time."
Southeast Asia traffic acquisition
"In the process of contact with customers, the most frequently asked questions are product selection and flow."
The Southeast Asian market is actually very diversified. For example, the Taiwan market speaks Chinese, while the Malaysian market and the Philippines market mostly speak English, and the largest Indonesian market is the minority language market.
Of course, the religious styles of these markets are also very different. Taiwan and Thailand believe in Buddhism, Indonesia and Malaysia are Islamic countries, and the Philippines is Catholic, which creates the richness of festivals. She also mentioned, “Thailand’s Songkran Festival is in April every year, while the Spring Festival New Year is mostly in Singapore and Malaysia. There are more Chinese. Sellers should also devote more time to activities during the Spring Festival.
The socialization of the market continues to develop
Local people in Southeast Asia love Facebook. According to incomplete statistics, about 250 million people are using Facebook. Among the 600 million people in this market, 350 million are Internet users, and 250 million of them are using Facebook. It is not difficult to see that socialization has significant characteristics in this market, and of course it also includes the use of social software such as Instagram.
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