Chinese products go to sea
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The series of "New Domestic Products Going to Sea · Bairen Interview" focuses on the brilliant achievements and valuable experience of cross-border e-commerce merchants, presenting tens of millions of cross-border e-commerce practitioners in their unyielding and unremitting struggles on the road to exploring the brand going abroad. A magnificent poem to deeply reflect the mental journey of cross-border e-commerce merchants along the way, to show the spirit and feelings of cross-border e-commerce merchants, and to give more cross-border people a reference and encouragement.
"New Domestic Products Going to Sea · An Interview with Hundred People" Issue 12 (Part I)
Literary gray line cup coffee combination dividing line
Highlights of this issue:
sideline earns more than regular jobs, how do you do it?
Step on the "infringement" pit, how to deal with caution?
The difference in product selection is simple, and it is difficult to do it?
This year's new crown epidemic, I believe that many people feel that the world is impermanent, and many "workers" and "payers" have realized the importance of saving for a rainy day. Many people began to look for a second job to improve their quality of life. We call this group of side jobs "slash youth".
Cross-border e-commerce is at the forefront of industry development, and cross-border e-commerce is increasingly becoming the choice of "slash youth".
The guest interviewed in this issue, Luo Dajun, a student in the advanced class of the "Kirin Project", is such a single-handed man, prying the slash young man in the Amazon European market.
Luo Dajun and his wife started to develop cross-border e-commerce sideline business at the end of 2016. In 2018, Pingyang County Shenglong E-commerce Co., Ltd. was formally established. They chose the Amazon European site that fits their own "don't fight or grab" personality. They sell outdoor and home furnishings. Category-based products.
In the early stage, the shipment volume was 20 or 30 orders per day, but in the third month, I was surprised to get the result of “earning more than work this month”.
Strike while the iron is hot, and immediately encountered the first pit-"infringement." The first contact with the cross-border brand and the blind spot of the manufacturer caused the account to be blocked after a "Pikachu" pajama was put on the shelf.
There is no cross-border road in front of us in this world. If there are too many pits, it becomes a road. Regarding the issue of how to avoid infringement if you are not a manufacturer, the guests believe that even if the manufacturer promises to have patent protection, you still have to treat it with caution and shared some of your own judgment methods:
1. See if a certain number of sellers are already selling the product on the platform;
2. Whether the seller has listed the product for some time;
3. Check on some patent websites.
If a hard-operated store is blocked due to product selection, it will be a big loss. Every seller should be cautious. This is the summary of guest Luo Dajun’s experience and a warning to novice sellers.
Different from domestic "what products are sold", cross-border is "what needs to be sold".
Regarding how to select products, the guests frequently mentioned the term "data" in interviews, collecting and screening data to evaluate the degree of competition of such products on the platform or looking for blue ocean categories, such as unexpected small items such as "handbells". Objects, it also has considerable demand and a large market. And you can summarize the advantages and disadvantages of this product through comments, and find breakthroughs in product selection innovation and differentiation.
Differential and innovative selection of products can bring more profits to sellers. Traders have a wide range of category selection advantages, and will not be limited to a single category due to production, but also because they do not have their own design and development team, it increases the difficulty of differentiated competition.
In response to this difficulty, the guests adopted a breakthrough approach that is almost traceable to the source, as far as possible to find the source of supply, and implement their own transformation needs for selected products.
In the past four years, Luo Dajun made a lot of adjustments for the order volume, such as changing from self-delivery to FBA; for each new product, the pre-test and data analysis are done before deciding whether to replenish. With an attitude of "all data speaks", the guests gradually figured out their own cross-border operations.
Whether in life or work, we can't easily deny anyone and anything. It's okay to do cross-border e-commerce as an individual, just because you think you can't.
Through Shenglong E-commerce Co., Ltd., we can also see the infinite possibilities of individual sellers and small teams in cross-border e-commerce.
The "Kirin Plan" 2020 Q4 Thousand Enterprise Sales Growth Plan enrollment channel is underway, and will accompany you throughout the journey to open cross-border e-commerce. Questions such as "language barrier", "no operation", "no resources for all links" and so on, may as well be verified by practice.
END.
◎Contribution: Li Miaoqi
◎Editor: Ding Ning
◎Review: Wan Qinglai
◎Final review: Chen Xia