The cross-border independent station is not dependent on any platform, and the seller has absolute autonomy. Now more and more sellers want to be independent cross-border e-commerce sites. So how to build a cross-border e-commerce stand-alone station?
How to build a cross-border e-commerce independent station?
1. Clarify website requirements: First, clarify which market you want to serve, the characteristics of the market, the product you want to make, whether it is a bonded model or a direct mail model, and which customs you need to pass; for your users and products, then determine what you need What Yang website, what features do you need.
2. Choose a cross-border independent station system that suits you: choose a cross-border independent station system that suits you according to your specific needs. Currently, the cross-border independent station systems on the market are relatively mature. You can choose and compare several, most of which are One-stop to meet all the needs of cross-border enterprise website building.
3. Purchase domain name and server: Make sure that the system can choose to purchase domain name and server. The domain name is for identification and access. The server can choose a domestic server. If the foreign trade website can choose an international server, these can be communicated with the cross-border e-commerce system service provider and asked them to assist Choose Recommended.
4. Select the payment method: signing in advance is an essential payment method, and the seller can choose according to the needs.
5. Product decoration on the shelves: After our website is completed, we can decorate the mall, put our products on the shelves, and start publicity and operation.
What are the problems?
1. Increased costs: In order to obtain traffic from cross-border e-commerce platforms, merchants need to pay for on-site advertisements. No cost is getting higher and higher, the effect is getting worse and the cost is high.
2. Fierce competition: The competition of the same type of merchants is fierce. They just sell the hot products, and the same model appears the next day, and the price is much cheaper.
3. Low customer repurchase ability: not only the operating cost of the cross-border platform is high, the competition of the platform business is fierce, the cost of traffic acquisition is high, the customer belongs to the platform, the business cannot establish contact with the customer, the service cannot keep up, the customer stickiness is low, and the repurchase ability is low .
4. There are more and more platform rules: There are more and more platform rules, and if you are not careful, there will be violations or even bans. If you want to become an independent cross-border e-commerce station, you must understand what the relevant process is.
In fact, it is not difficult to create steps, and it is difficult to solve some problems later. But some problems may not be well resolved.