UNISOC's first AI+8K ultra-high-definition smart display chip platform M6780 unveiled at MWC Shanghai

On June 28, Ziguang Zhanrui's first ultra-high-definition smart display chip platform M6780 was unveiled at MWC Shanghai. The chip platform supports 8K decoding and HDR full format, and has highly integrated CPU, GPU, NPU, VDSP, ADSP to bring powerful AI computing power, giving users a more realistic, smooth and clear ultra-high-definition audio-visual experience.

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UNISOC M6780 integrates Arm Cortex-A76*2 + Arm Cortex-A55*2, equipped with Arm Mali-G57 4 cores GPU, supports mainstream decoding protocols such as H.264/H.265/VP9/AV1/AVS, and has powerful performance. Easily bring an overwhelming 8K immersive experience.

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Ultra-high-definition colorful images, real and outstanding picture enjoyment

UNISOC M6780 chip platform supports mainstream HD formats: Dolby Vision, HDR10, HDR10+, HLG, and adopts AI-SR super-resolution technology, AI-PQ intelligent image enhancement, and MEMC dynamic compensation technology to create a wonderful visual experience for users experience. 

UNISOC's AI-SR (Super Resolution) algorithm module, while improving the resolution of the picture, ensures the details of the picture and improves the quality of the high-resolution picture. Through millions of times of deep learning training, it simulates the video creator's understanding of the content of the picture, and through a comprehensive analysis of the picture details, it appropriately supplements the detail texture required for video amplification, so as to restore the low-resolution picture to a detailed high-definition image. The M6780 supports 36x pixel magnification, which can magnify 720p images to 8K ultra-high-definition images.

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Because traditional TVs cannot intelligently identify screen scenes, they adopt fixed picture quality parameter settings, which means that a balance and compromise must be made between each scene and mode to achieve a picture quality experience that can basically meet user needs. M6780 supports AI-PQ (Picture Quality) to intelligently identify various scene images, and adjust the brightness, saturation, sharpness, and contrast of the image frame by frame to achieve a more realistic image effect.

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UNISOC M6780 is equipped with a frame rate conversion module based on MEMC (Motion Estimation and Motion Compensation) technology, which includes functions such as Cadence detection, Logo detection, motion estimation, motion compensation, and halo elimination, so as to obtain continuously and smoothly changing image sequences, which can Effectively eliminate screen jitter, motion blur and smearing, presenting users with a smooth and silky viewing experience.

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Extraordinary sound, deeply experience the beauty of lingering sound

In addition to picture quality, sound quality is also one of the essential factors for immersive experience. The sound quality is determined by the entire playback chain including codec, sound effects, speakers, structure, and room response, and speaker performance and structure design are the main influencing factors. Narrow bezels and ultra-thinning are popular trends in TV design today, which leads to unsatisfactory sound image height, mid-to-high frequency directivity, insufficient low-frequency response, and unsatisfactory sensitivity.

Ziguang Zhanrui has developed a full-link sound quality improvement solution from audio codec to playback sound processing, including AI-AQ, sound field calibration, Dolby Atoms, etc., and supports intelligent sound adjustment technology for playback content and automatic sound field. Adapt to the calibration technology and lead the auditory feast.

UNISOC M6780 is equipped with UNISOC’s self-developed AI-AQ algorithm. Based on AI technology, it perceives the audio content being played, and intelligently adjusts the EQ parameters of playback according to the recognition results of different scenes, so as to match different content with a more suitable balance. Effect. Sound field calibration can use digital signal processing technology to carry out adaptive calibration of the sound field environment, creating professional listening sound field effects for consumers, and deeply experiencing the beauty of reverberating sound.

Convenient and intelligent interactive experience, making high-definition display more intelligent and understanding you better

UNISOC M6780 has powerful intelligent interaction capabilities, and can realize intelligent interaction with users through functions such as AI-Voice, AI gesture recognition, AI human body key point recognition, AI protected crowd viewing recognition, and AI scene recognition.

In intelligent voice interaction, Ziguang Zhanrui implements AI intelligent voice interaction technology on the terminal side, so that intelligent voice interaction is not restricted by the environment and network, protects the security of user privacy data, and improves the response speed. In order to reduce the impact of interference such as echo and noise, and reduce the experience during wake-up interaction, the M6780 can be equipped with a multi-mic original voice enhancement system, which greatly improves the wake-up rate of noise and echo scenes, reaching the industry's advanced level. Through the AI-Voice intelligent voice assistant, it can help users realize boundary control and real-time interaction.

In terms of AI recognition, VDSP technology provides a flexible control experience of professional-level video processing and gesture interaction; AI human body key point recognition can capture the user's body posture to help users perform health monitoring and exercise management; AI protected crowd viewing recognition can identify The age, gender, and facial expressions of the viewers, so as to protect the audio-visual and physical and mental health of minors and sensitive groups.

In terms of games, HDMI2.1, VRR, and ALLM technologies are adopted to give users an unimaginable gaming experience, and the speed competition is invincible.

The powerful intelligent interaction function of UNISOC M6780 provides users with more intelligent, convenient and humanized interaction methods, making ultra-high-definition intelligent display an important part of future digital life.

With the in-depth exploration of the intelligent world and the development of virtual reality technology, higher requirements are put forward for interactive and immersive high-definition display technology. The launch of UNISOC's ultra-high-definition smart display chip platform M6780 will further promote the integration of ultra-high-definition technology and virtual reality, and promote the maturity of the industrial ecology.

As a world-leading platform-based chip design company, UNISOC has long-term R&D experience in IP integration capabilities, audio and video multimedia IP, etc. (HDR), wide color gamut (WCG), high frame rate (HFR) and other aspects have deep technical accumulation. In the future, Ziguang Zhanrui will continue to use its cornerstone technology to create more high-quality and high-value products and solutions, integrate virtual and real boundaries, carry industrial ecology, create value for customers, industries and society, and connect the world with cores.

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