On August 16, the Fangbao brand and technology launch conference "Going to the Mountains and Seas with Full Leopard Power" was held at BYD's global headquarters in Shenzhen. The event officially launched the global professional and personalized brand Fangbao and its core exclusive technology DMO super hybrid off-road platform. Leopard 5, the first super hybrid hardcore SUV equipped with DMO, was also officially released. At the same time, the Leopard 8 concept car "SUPER 8" and the "583" hardcore family composed of Leopard 3 made a stunning debut simultaneously.
As a professional-grade off-road platform mainly based on electricity, DMO integrates BYD Group's more than 20 years of cutting-edge technology accumulation and the core wisdom of millions of vehicles in the plug-in hybrid field, completely releasing the imagination space of "electricity" to " The comprehensive technical capabilities of "one specialty, multiple capabilities" break the ultimate problem of limited use of new energy vehicles in all scenarios, and become an incubation platform for models in multiple fields, all scenarios, and all working conditions, reshaping the value and standards of automobiles. Reconstruct the pattern and benchmark of off-road and set off a new trend of hard-core off-road.
Fangbao: Using the power of electricity to start a "greater change" in new energy vehicles
Wang Chuanfu, chairman and president of BYD Co., Ltd., said that BYD will bring an unprecedented professional and personalized car experience to global users through Fangbao, and will work with users to start a "greater change" in new energy vehicles, making cars a common choice for everyone. A unique "personalized product" for the individual.
The name "Equation Leopard" is intended to "use the professional wisdom and spirit of exploring the digital world to solve personalized changes in cars and users' lives."
To this end, Fangbao will integrate BYD's top professional technology, forward-looking design concepts, and vertically integrated supply chain system of the entire industry chain, and is committed to giving every car owner more exclusive possibilities for their car.
In Fangbao's vision, the combination of professional new energy technology and diverse user personalities will open up a new dimension of user professional experience: whether it is the wilderness, the track or the city, high speed, outdoors, whether it is occasional release or ordinary daily life, all scenes The next exclusive driving experience will be within reach. Personality will become the daily routine of life; life will embrace infinite possibilities.
Wang Chuanfu said, "Equation Leopard is new energy + unlimited possibilities, making everyone's personalized dreams come true!"
DMO: Use the omnipotence of electricity to reshape the new pattern and benchmark of off-roading and realize a free life of "personality equality"
DMO is an epoch-making hybrid technology platform, BYD New Energy's final attack on fuel, and Fengbao Motor's exclusive "Leopard Technology". Fangbao will rely on DMO to create professional, powerful and unique new energy vehicle products, open up off-road freedom, urban freedom and unlimited freedom above "electricity", and use technology to redefine users' travel freedom.
With professional off-roading as its core, DMO fully leverages BYD's leading advantages in high-performance chassis, intelligent electric four-wheel drive and off-road-specific powertrains through the ultimate integration of BYD's new hybrid non-carrying architecture and off-road-specific hybrid architecture. It achieves the best balance between super power, strong off-road capability and extreme energy consumption on top of super vehicle safety.
The disruptive significance of the DMO platform is that it uses new ideas and solutions to overcome the inability to balance "high-end hardcore off-roading" and "luxury and comfortable driving", "high-performance off-roading" and "low fuel consumption experience". technical challenge.
In order to improve the torsional stiffness and passability of the vehicle body, traditional off-road vehicles specially strengthen the frame, which will further increase the weight of the vehicle and raise the center of gravity of the vehicle, increasing the safety hazard of rollover and resulting in poor handling. With an innovative concept, DMO provides a "best of both worlds" solution: the powerful integration of intrinsically safe blade batteries and high-strength steel large frames, evolving true CTC battery-chassis integration technology. The blade battery is both an energy body and a structural component. It can not only ensure battery safety in extreme off-road scenarios, but also bring more safety improvements to the entire vehicle.
The torsional stiffness of the large frame of the DMO model is 38% higher than that of traditional luxury off-road vehicles. The center of mass of the vehicle is also closer to the golden midpoint, and a golden axle load ratio of 50:50 is achieved. It is not only safer and easier to control, but also can be used on off-road roads. A qualitative leap has been achieved in terms of reliability.
DMO pioneered the deep integration of "electric" and non-bearing body, making full use of the architectural characteristics of the non-bearing body to achieve the decoupling of the upper and lower bodies, thereby embarking on the "separate development of the upper and lower bodies, co-carrying, and mutual empowerment" "The new idea is that the lower body focuses on intelligent extreme off-roading, and the upper body focuses on luxury, comfort and safety. Flexible bushings and suspensions are used in the middle to isolate vibration and noise, maximizing performance and comfort respectively.
On this basis, DMO is equipped with front and rear double-wishbone independent suspension and is compatible with BYD's unique Yunnan-P intelligent hydraulic body control system, allowing the smoothness and quietness of an urban SUV to be achieved in a hard-core SUV with powerful off-road capabilities.
DMO models can also take advantage of the innate four-wheel drive advantages of new energy off-road vehicles to create the world's first "leopard-style U-turn" function through intelligent torque control technology of "forward rotation of the front wheels and reverse rotation of the rear wheels" and intelligent braking control technology. , the turning radius of the vehicle can be reduced to 3.4 meters.
DMO is equipped with the world's first longitudinally mounted EHS electric hybrid system, the industry's first off-road dedicated rear-drive electric assembly, CTC off-road dedicated double-layer battery pack, and industry-leading 1.5T and 2.0T longitudinally mounted Snapdragon high-power engines, with It is comparable to the 500+kW system power of the 5.0T engine of a fuel off-road vehicle and the strongest 32000N traction force in its class.
More importantly, based on the power of "electricity" and the precise control logic of the motor, the DMO model is not only "naturally locked" but also has the top configuration of "front and rear electronic differential lock + energy center lock", completely subverting the traditional off-road The car's complex gear operation logic allows you to switch to DMO's first dedicated low-speed off-road gear with one click, making off-roading more worry-free, easier and more reliable.
With the powerful combination of powerful power and precise electronic control, the DMO model can achieve a more extreme new off-road experience: it can achieve a height of 150 meters in the desert dry climb, and can easily master mud swamp escape, rugged mountain climbing, and gravel slope climbing. and many other extreme abilities.
At the same time, the emergence of DMO models is also expected to completely break the iron law of "high off-road fuel consumption". Compared with fuel-powered off-road vehicles of the same level, the DMO model can achieve 35% fuel saving under comprehensive operating conditions, setting a new benchmark for hard-core SUV energy consumption.
In the future, BYD will use DMO models as a starting point to enter professional fields where traditional fuel vehicles such as hard-core SUVs and sports cars are absolutely dominant, reshape market rules; and explore more diversified car product forms and possibilities to completely realize "personality equality." , bringing users a unique car experience and a new trendy life style in different personalized scenarios.
"583" hardcore family: Using the power of electricity to create a hardcore product matrix for Fangbao Motors
As BYD's professional personalized brand for the mid-to-high-end market, Fangbao will give full play to BYD's 20 years of profound accumulation and forward-looking layout in the field of new energy vehicles, and build exclusive technologies and products around the unique vehicle needs in the personalized field. R&D team, product verification standards, production system, quality management system, etc.
Fangfang Leopard combines the professional rigor of "Equation" with the muscular agility of "Leopard" to build the unique "Leopard Power" characteristics of Fangfang Leopard's automotive products, and has successively launched a series of exclusive "Leopard Power Technology" including DMO and professional sports car platforms. And the technology is extended to create the exclusive "Leopard Power Aesthetics" of Fang Leopard, showing the unique beauty of hardcore power, the beauty of future technology and the beauty of infinite expansion.
Leopard 5 is the first "Leopard Power" featured product, positioned as a super hybrid hardcore SUV, and will be equipped with core technologies such as DMO and Yunnan-P to provide users with an unprecedented new energy personalized experience.
Based on the design inspiration of "Super Lock", Leopard 5 integrates the industrial technology beauty of fashionable functions with the wild muscle feeling of power and momentum, allowing the strength, strength and reliability to be fully revealed. The tight bite design brings unparalleled comfort to users. A sense of solidity and security. The front face light strip created under the concept of "Light of Equation" is deep and multi-dimensional, clear, tough and full of tension, vividly displaying the beauty of order and technology with new energy characteristics.
As a personalized brand, Fangfang Leopard leaves the final presentation of the product form to the user to the maximum extent, thereby creating an infinite split front design of Leopard 5 with stronger expandability and larger modification space. Different front face structures are both cross-integrated and independent, creating a pure base that is more convenient for modification according to the individual needs of each user.
The Leopard 8 concept car SUPER 8 demonstrates Fang Leopard’s future exploration of hardcore SUVs.
The design of SUPER 8 no longer sticks to the traditional square box design, but draws inspiration from the future battlefield of science fiction, integrating cyber industrial aesthetics and muscularity to create a strong, wide volume and a high-end, pure car. Body shape; the bite-type lock design surrounds the entire vehicle, reflecting the upper and lower split connection between the chassis and the body, and showing a strong sense of integration, stability and protection, allowing users to ride confidently, traverse freely, and conquer freely.
At the press conference, Fangfang Leopard also simultaneously disclosed preliminary information about Leopard 3. Leopard 3, as a cool new species with thousands of faces, will play with the changes of trends and true self, and reach a world of radiant fun with a freer "smart playfulness".
Fangbao's "583" hard-core family uses diversified and powerful products that are "ambitious, pleasing and playful" to meet the personalized car needs of different groups of people in a more exclusive manner, fully demonstrating the strength of Fangbao Motors. Product matrix, as well as systematic thinking and practice on the two major positionings of "professional" and "personality".
BYD: Build the Fangbao brand and value system with the strongest technology and unique products
Xiong Tianbo, general manager of Fangbao Automobile, said that the "personalization" of Fangbao means to use unique products to light up every passion, and to use professional technology to release more imagination of life.
In the personalized life picture presented by Fangfangbao, Fangfangbao brand will work with users to embrace every color and imagination with an open attitude, and freely explore products above "electricity" with its pioneering and forward-looking professional strength. Categories, product forms and the infinite possibilities of car life allow each true personality to be uniquely expressed and released.
Focusing on this goal, Fangfangbao will continue to provide content based on the diverse needs of consumers, as well as free and enjoyable high-quality experiences in terms of product research and development, selection and modification form, channel layout, terminal operations, user services and even community ecology. .
Fangbao's first batch of channel terminals will adopt a fully direct operation model to ensure consistency in service and experience quality. At the same time, it plans to cover 60 first- and second-tier cities in 2023, and use this as a key touch point to provide users with efficient, transparent, professional and sincere services throughout the life cycle, and maintain an extensive and comprehensive relationship with car owners, fans and friends from all walks of life. Deep and diverse close communication.
At the end of the press conference, it was announced that Fangfang Leopard will make its offline debut at the Chengdu International Automobile Exhibition in the form of an independent booth starting from August 25. The first model Leopard 5 will also meet consumers around the world for the first time.