At 20:00 on the evening of January 21, "2023 Spring Festival Gala" will be broadcast on CCTV's comprehensive channel, variety channel, 4K/8K ultra-high-definition channel, Yunting, CCTV, CCTV, International Online, etc. Simultaneous live broadcast on new media platforms.
Today, the official press conference was held to introduce a number of technical innovation highlights of the 2023 CCTV Spring Festival Gala, the official announcement of the lineup of hosts, and the first release of the Spring Festival Gala dance promo and mascot "Rabbit Yuanyuan" animation short film.
It is reported that this year’s Spring Festival Gala, the main station made another breakthrough in technological innovation and application, and achieved multiple “firsts”: the first live broadcast of the “8K ultra-high-definition + three-dimensional brilliant sound” Spring Festival Gala; the first use of 8K ultra-high-definition cameras independently developed by China to participate in the filming of the Spring Festival Gala ; Use the intelligent accompanying technology pioneered by the main station to realize the simultaneous production of high-definition/4K/8K versions of the Spring Festival Gala; for the first time, three-dimensional jingcai sound is used to produce the audio signal of the Spring Festival Gala, which restores the sound effect of the Spring Festival Gala to the maximum extent and creates an immersive effect; the main station takes the lead The developed VR 3D image rendering technology will also be shown on the stage of the Spring Festival Gala for the first time, and the audience can enjoy the process of generating 3D images drawn by VR painters in real time.