In the past, a good commercial was enough to make consumers interested in a car. Perfect chassis lines or the roar of an engine can send a potential buyer running to a dealership for a test drive. Now, advertising is still the same as usual, and has not lost its identity, but 86% of buyers will conduct a full research online before communicating with sales, and come to the 4S store with questions. Therefore, some auto companies have begun to cooperate with game designers or institutions specializing in 3D visualization to develop realistic and immersive service experience applications for consumers to experience. Of course, these apps don't replace test drives, which are provided by car business teams to allow consumers to narrow down their options before experiencing them. At the same time, with the help of the real-time 3D rendering cloud platform, users can access the online experience application of automobiles anytime and anywhere, accelerating the promotion of automobile applications.
Real-time 3D rendering technology changes the use of automotive applications.
Virtual simulation and augmented reality technologies will play an important role in the future automotive industry. Many automotive companies are also developing realistic and interactive 3D experience applications. If users want to install these For applications, if you want to achieve high-quality experience expectations, you need users to have machines with high-end configurations, which has strict requirements on user experience and is also impractical. With the help of 3DCAT real-time rendering cloud platform, enterprises can upload applications to the cloud platform, and if users want to experience, they can directly access the experience by visiting the URL generated by the 3D application. Below we list the 3D application experience marketing methods that some high-end automobile companies have launched, and see what kind of marketing methods will be upgraded and developed under the support of the 3DCAT real-time rendering cloud platform:
Mercedes-Benz
rolled out a 3D augmented reality app — Mercedes cAR — as well as a virtual simulation experience at the launch of Mercedes-Benz's new A-Class. Buyers can configure their car through the touch screen of their phone or tablet, and then they put on the virtual simulation glasses and get a real-time experience brought by real-time 3D rendering, clearly seeing the inside and outside of the car and their favorite driving terrain. The app is an intuitive, game-like operation that also lets users save versions of their cars to share on social media.
The key to this application experience is the need to transmit real-time interactive images to the user's glasses with a more realistic quality, which requires high-quality real-time 3D rendering. If you take the 3DCAT real-time rendering cloud platform, while providing customers with powerful cloud real-time rendering computing power, you can also achieve photo-level rendering quality. 3DCAT deploys a high-computing NVIDIA RTX GPU on the cloud, supports almost all rendering engines that can run on the Windows platform, and supports the enablement of NVIDIA RTX real-time ray tracing function, so the high-quality images in the case can be realized through the 3DCAT platform.
General Motors
GM introduced a web-based 3D configurator when it unveiled the 2020 Corvette Stingray in July 2019. At the time, thousands of people flocked to experience the configurator and design their own dream car, but the long queues from the very beginning disappointed many who wanted to try it. The reason for such problems is often related to the computing power equipped in the cloud.
This application needs to transmit real-time 3D rendered images to devices of users everywhere, which requires powerful and stable computing power. If the application is hosted on the 3DCAT real-time rendering cloud platform, it can provide powerful computing power for real-time 3D rendering of graphics in the cloud, and generate a URL to support multi-user access. No matter what device or location the user is using, they can use it anytime, anywhere The experience enjoyment of high-quality picture quality is obtained, which further increases the user's online experience satisfaction.
Nissan also launched a car configurator VR experience in 2018. It allows customers to try out almost any car configuration to scale, and even pick from a variety of car paint colors. Nissan is also experimenting with augmented reality to put virtual characters in cars that are brought to life alongside real people in the office, who can chat with you and even press buttons in the car. The real-time 3D scene plus the rendering of virtual characters requires sufficiently realistic images and powerful computing power, which can be satisfied in 3DCAT.
Nissan car VR experience- 3DCAT real-time rendering cloud platform
BMW
BMW hasn't brought virtual reality experiences to its customers yet, but they are using the technology to improve car manufacturing and development. Workers can sit in a virtual reality cockpit to see how to meet customer needs and design new features. In this way, it can save a lot of money for the company, and consumers can enjoy the elaborate design of the staff. Like in the 3DCAT real-time rendering cloud platform, this application can also be perfectly realized.
3DCAT real-time rendering cloud is a hosting platform for 3D applications, which can provide powerful cloud real-time rendering capabilities for the research and development of automotive industry technology, allowing engineers and designers to overcome communication barriers, improve work efficiency, and fully restore their minds Design blueprint in , no need to worry about storage and stability issues.
3DCAT real-time rendering cloud helps the automotive industry.
We can see from the above-mentioned car experience applications that the sales, marketing promotion, design and development of many contemporary car brands are inseparable from real-time 3D rendering, and 3DCAT real-time rendering cloud is to achieve these Applied Bridge.
3DCAT is a 3D application hosting and running platform under Raycloud Technology. It provides powerful real-time graphics rendering computing services on the cloud. The platform is equipped with elastic GPU resource clusters, supports automatic load balancing and scaling, and supports massive users to access applications safely at the same time.
Advantages of 3DCAT real-time rendering cloud platform
3DCAT uses cloud rendering and real-time 3D pixel streaming technology to make interactive 3D experience more immersive and accessible than ever before. It has three major advantages:
①Low network delay, smooth interactive experience, just like local/real-time response.
②Support multi-resolution, up to 4K, 120fps.
③Support WebRTC protocol, built-in Raysync transmission engine, support browser and App access. Different from traditional FTP, the file transfer speed is increased by a hundred times.
I believe that real-time 3D rendering will continue to have a place in the car experience in the future. Under the interactive 3D technology, users from all over the world can access applications on any device, any time, and anywhere. Industry experience has brought great changes. Welcome to log in to the 3DCAT real-time rendering platform for trial experience: www.3dcat.live.
The above is the article "How Real-time 3D Rendering Accelerates the Promotion of Automotive Online Experience Application" compiled and released by the 3DCAT real-time rendering cloud platform. If you need to reprint, please indicate the source and link: https://www.3dcat.live/news/3d-car-Internet
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