Currently, the development of the automobile industry is moving from the first half of electrification to the second half of intelligence. In addition to the intelligence of the car technology experience, the intelligence of the car viewing experience cannot be ignored.
This is because, with the trends of digitization, intelligence, and personalization, consumers have higher and higher demands and expectations for cars. They hope to experience the appearance of cars in an all-round and immersive way through multiple channels and methods. , interior, performance and features, as well as personalization and selection.
However, traditional car marketing forms, such as car video advertising, panoramic car viewing, WebGL car viewing, etc., have the following problems:
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Low interactivity : Traditional automobile marketing forms are mainly based on videos and pictures, and the content is one-way output. It lacks interactivity and cannot truly interact and communicate with consumers.
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Low coverage : Marketing channels mainly focus on traditional media and offline activities, with relatively limited coverage and difficulty in reaching a wider audience.
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Poor user experience : Traditional rendering is slow to load and cannot meet high-quality rendering application scenarios, affecting user experience and reducing user satisfaction.
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Different terminal effects : The rendering quality and accuracy of traditional rendering methods are limited by algorithms and computing resources, and cannot guarantee consistent effects on terminals with different hardware configurations.
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High equipment costs : Localized deployment equipment management is difficult and costly, and one-time equipment investment costs are high.
In order to solve these problems, Ruiyun Technology launched the 3DCAT real-time rendering cloud platform . 3DCAT real-time rendering cloud platform is a visual cloud application solution based on the concept of cloud computing. It deploys 3D applications to run in the cloud, uses cloud resources to perform real-time calculation and output of graphics data, and pushes the running results to the terminal in a "streaming" manner for presentation. End users can interactively access various 3D applications anytime and anywhere.
01 Six major advantages of 3DCAT to help three-dimensional automobile visualization
Why choose to use 3DCAT real-time cloud rendering for interactive car viewing? The following six advantages will give you the answer :
01 Lightweight experience
Support lightweight terminals such as mobile phones/Pads/laptops/PC/XR devices for access anytime and anywhere.
02 High interactivity
Display car models in an all-round way and provide more customized options to meet users' diverse product customization needs.
03 Omni-channel communication
There is no need to install any programs or plug-ins. One-click to generate links for quick sharing, or flexibly embed them into official websites, APPs, mini-programs and various promotional webpages to expose the car brand image through all channels and reduce content production costs.
04 high definition
It can provide higher rendering quality and accuracy, more realistically present the appearance and internal details of the car, and ensure the same reception effect on any terminal.
05 High speed transmission
Through cloud rendering preloading technology, applications can be opened in seconds, and users can use them immediately without waiting.
06 High security
Through cloud rendering and transmission technology, the intellectual property rights of source files are protected to prevent data leakage and theft.
02 The dual assistance of online and offline marketing scenarios helps automobile marketing take off
01 Online marketing scenario
This solution can be applied to multiple online marketing scenarios to improve marketing effects for users, support access from multiple types of terminals, and achieve undifferentiated marketing. For example:
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Multi-channel cloud exhibition hall to increase exposure:
On live broadcast platforms such as Douyin and e-commerce platforms such as Tmall Kancar, you can carry out multi-dimensional and multi-channel all-round display, increase exposure, and occupy huge traffic entrances.
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Overview of vehicle models handles traffic and accurately distributes traffic:
Divert traffic directly and quickly to the panoramic car viewing page of each model to reduce customer loss as much as possible
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Panoramic view of car model introduction to convert customers:
Based on browsing, strengthen conversion operations such as "appointment for test drive" and "placement of order"; reserve special store and sales contact information to integrate online and offline; connect with "Cloud Chat +", customers can directly consult online
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Cloud chat car + online consultation, direct traffic to the store:
Guide customers to special stores through online voice consultation service; add appointment test drive function in Cloud Chat+ to guide users to direct conversion
02 Offline marketing scenarios
This solution can also be applied to multiple offline marketing scenarios to provide users with a digital user experience, deepen the impression of brand fashion technology, and increase brand influence and sales opportunities. For example:
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Automobile exhibitions:
Automobile manufacturers can use this program to showcase their new models, new technologies and services, communicate face-to-face with consumers, and increase brand influence and sales opportunities.
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Test drive activities:
Automobile manufacturers can use this program to showcase the performance and features of their vehicles while providing car purchase consultation and services to potential customers.
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4S store:
4S stores can use this solution to provide a variety of services such as product display, test drives, car purchase consultation and after-sales services, providing consumers with a comprehensive car purchase and use experience.
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Automotive Forum Summit:
Automobile manufacturers can use this program to share their experience, technology and services to increase brand influence and market share.
03 Brand upgrade, sales conversion: 3DCAT real-time rendering cloud platform car case
The 3DCAT real-time rendering cloud platform has provided visual cloud application solutions for multiple automobile brands, such as GAC Trumpchi, Audi, Lexus, Dongfeng Nissan, etc.
These brands have achieved seamless online and offline connections through the 3DCAT real-time rendering cloud platform, providing consumers with an immersive car viewing experience and improving brand influence and sales conversion rate. The following is an introduction to some customer cases:
01 GAC Trumpchi
3DCAT has created a cloud-rendered 3D high-definition car viewing platform for GAC Trumpchi , allowing consumers to achieve all-round, high-definition and high-reduction viewing of the GAC Trumpchi E9 on mobile phones, computers, WeChat applets and other terminals. degree of viewing and experience.
02 Audi
SAIC Audi has established a long-term and in-depth cooperation with 3DCAT real-time rendering cloud, providing a public cloud real-time cloud rendering display solution for the new retail product configurator of SAIC Audi 4S stores . By linking a huge high-definition screen and 3DCAT real-time rendering cloud technology, the touch configurator can immersively restore the details of SAIC Audi models and present many high-tech configurations and diverse optional packages to customers one by one.
03 Dongfeng Nissan
3DCAT provides a real-time cloud rendering display solution for Dongfeng Nissan's new Teana online personalized car booking . Users can access the 3D model of the new Teana through a browser or WeChat applet on any Internet-connected device, and freely rotate, zoom and change. Color, interior viewing and other operations to experience the exquisite details and high-quality design of the new Teana.
04 How to use 3DCAT automotive 3D visualization solution
Pay attention to 3DCAT real-time rendering cloud and register to receive a no-threshold coupon worth 30 yuan for real-time cloud rendering. If you are already a 3DCAT user and want to experience automotive 3D visualization and obtain more professional one-to-one service, please feel free to contact us and we will have dedicated personnel to provide you with services.
The content of this article "Leading the new trend in automobile marketing, 3DCAT real-time cloud rendering helps automobile 3D visualization" is compiled and released by the 3DCAT real-time cloud rendering solution provider. If you need to reprint, please indicate the source and link.