In the past, a good commercial was enough to make consumers interested in a car. The perfect chassis lines or the roar of the engine will drive potential buyers to the dealer for a test drive. Now, the advertisement is the same as usual, and has not lost its characteristics, but 86% of buyers will conduct a comprehensive investigation online before communicating with the sales, and come to the 4S store with questions. Therefore, some auto companies have begun to cooperate with game designers or organizations specializing in 3D visualization to develop realistic and immersive service experience applications for consumers to experience. Of course, these applications do not replace the test drive. The auto company team provides this service to facilitate consumers to narrow their choices before experiencing it. At the same time, with the help of real-time 3D rendering cloud platform, users can access automotive online experience applications anytime, anywhere, and accelerate the promotion of automotive applications.
Real-time 3D rendering technology changes in the use of automotive applications
Virtual simulation and augmented reality technology will play an important role in the future automotive industry. Many automotive companies are also developing realistic interactive 3D experience applications. If users want to install these applications, they want to achieve high-quality experience expectations. That requires users to have high-end configuration machines, so that the user experience requirements are strict and impractical. With the help of 3DCAT real-time rendering cloud platform, companies can upload applications to the cloud platform, and users can directly access the experience by visiting the URL generated by the 3D application if they want to experience it. Below we list the 3D application experience marketing methods that some high-end automobile companies have launched, and see what kind of marketing methods will be upgraded and developed with the blessing of the 3DCAT real-time rendering cloud platform:
Mercedes-Benz (Mercedes-Benz)
When Mercedes-Benz launched its new A-class car, it introduced a 3D augmented reality application-Mercedes car (Mercedes cAR)-and a virtual simulation experience . Buyers can configure their car through the touch screen of a mobile phone or tablet, and then they wear virtual simulation glasses to get a real-time experience brought by real-time 3D rendering, and clearly see the inside and outside of the car and their favorite driving terrain. This application is an intuitive, game-like operation, and allows users to save their car version and share it on social media.
The key to this application experience is the need to transmit real-time interactive images to the user's glasses with more realistic quality, which requires high-quality real-time 3D rendering effects. If you board the 3DCAT real-time rendering cloud platform, you can provide customers with powerful real-time rendering computing power in the cloud while also achieving photo-level rendering quality. 3DCAT deploys a high-computing NVIDIA RTX GPU in the cloud, supports almost all rendering engines that can run on the Windows platform, and supports the activation of NVIDIA RTX real-time ray tracing function, so high-quality pictures like the case can be achieved through the 3DCAT platform.
General Motors
When General Motors released the 2020 Corvette Stingray in July 2019, it launched a web-based 3D configurator. At that time, thousands of people flocked to experience the configurator and design their dream car, but the website took a long time to queue from the beginning, which disappointed many people who wanted to try it. The reason for this problem is often related to the computing power equipped in the cloud.
This application needs to transmit real-time 3D rendered images to the devices of users everywhere, which requires strong and stable computing power. If the application is hosted on the 3DCAT real-time rendering cloud platform, it can provide powerful graphics real-time 3D rendering computing power in the cloud, generate URL to support multi-user access, and users can access it anytime, anywhere regardless of the device or location. The experience enjoyment of high-quality picture quality has further increased the online experience satisfaction of users.
Nissan Motor
Nissan also launched a car configurator VR experience in 2018. It allows customers to test almost all car configurations on a proportional basis, and can even select various car paint colors. Nissan is also trying to use augmented reality technology to place virtual characters in the car. These virtual characters are given life with the real people in the office. They can chat with you and even press buttons in the car. Real-time 3D scenes plus the rendering of virtual characters require realistic images and powerful computing power. This can be satisfied in 3DCAT.
BMW
BMW has not yet brought virtual reality to its customers, but they are using the technology to improve car manufacturing and research and development. The staff can sit in the virtual reality cockpit and see how to meet the needs of customers and design new functions. In this way, the company can save a lot of money, and consumers can enjoy the careful design of the staff. Like in the 3DCAT real-time rendering cloud platform, this application can also be perfectly implemented.
3DCAT real-time rendering cloud is a hosting platform for 3D applications, which can provide powerful real-time rendering power in the cloud for the research and development of automotive industry technology, allowing engineers and designers to overcome communication barriers and improve work efficiency, so that they can fully restore their minds No need to worry about storage and stability issues.
3DCAT real-time rendering cloud helps the automotive industry
In the aforementioned automotive experience applications, we can see that the sales, marketing, design and development of many contemporary car brands are inseparable from real-time 3D rendering, and the 3DCAT real-time rendering cloud is the bridge to realize these applications.
3DCAT is a three-dimensional application hosting platform under Ruiyun Technology. It provides powerful graphics real-time rendering computing services in the cloud. The platform is equipped with flexible GPU resource clusters, supports automatic load balancing and scalability, and supports massive users to access applications safely at the same time.
Advantages of 3DCAT real-time rendering cloud platform
3DCAT uses cloud rendering and real-time 3D cloud streaming technology to make the interactive 3D experience more immersive and accessible than ever before. It has three advantages:
①Low network latency, smooth interactive experience, just like local/real-time response.
②Support multi-resolution, up to 4K, 120fps.
③Support WebRTC protocol, built-in Radium speed transmission engine, support browser and App access. Different from traditional FTP, the file transfer speed is increased by a hundred times.
I believe that real-time 3D rendering will continue to have a place in the car experience in the future. Under the interactive 3D technology, users from all over the world can access applications on any device, any time, and any place. I believe that real-time 3D rendering technology will be available to cars in the next few decades. Industry experience has brought tremendous changes. Welcome to log in to the 3DCAT real-time rendering platform for trial experience: www.3dcat.live.
The above is the article " How Real-time 3D Rendering Accelerates the Application Promotion of Automotive Online Experience " published by the 3DCAT real-time rendering cloud platform . If you need to reprint, please indicate the source and link: https://www.3dcat.live/news/3d-car-Internet
For more information about real-time rendering, please follow the 3DCAT real-time rendering cloud platform: https://www.3dcat.live
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