The current Internet traffic dividend has gradually disappeared, and the homogenization of marketing has become more and more serious. Under such a background, a virtual industrial economy , which is the core of the Metaverse, has been born . Metaverse has sprouted and grown rapidly in different forms in various industries, presenting a variety of application scenarios. Many brands in particular regard Metaverse as a new strategic location for brand building and marketing, and spare no effort to find new growth points in the world of Metaverse.
In the metaverse application scenarios, the virtual scene has become the main marketing direction, just like in the real world, the metaverse marketing also follows the operating logic of "people and goods yard". The popularity of virtual scenes has also made various metaverse content production companies spring up like mushrooms, shining in various fields, allowing more consumers to experience 3D immersive real-time interaction .
In this carnival of metaverse scenes, there is a company that has attracted much attention, and that is Guangdong Huizhong Information Technology Co., Ltd. (hereinafter referred to as "Huizhong Technology") .
Huizhong Technology is a high-tech enterprise dedicated to technology development services for metaverse innovative applications and a professional service provider for smart city, big data, and virtual reality simulation technology solutions . The main business is metaverse, digital twin visualization platform, AR/VR/MR integration, network information system ICT engineering integration, and provides 5G+VR real-time live broadcast services.
We had the honor to interview Zhong Kai, the co-founder of Huizhong Technology, to hear how Huizhong Technology deploys its metaverse content in the three links of government, enterprises and consumers? Why did you choose to use 3DCAT real-time cloud rendering? And how will AIGC empower metaverse content creation?
01 Character introduction
Zhong Kai, co-founder of Huizhong Technology , has a master's degree in information technology from the University of Sydney, Australia, a master's degree in database from the University of Technology, Sydney, Australia, director of the Computer Application Engineering Research Institute of South China University of Technology, and executive chairman of the Guangdong Self-Driving Tourism Association. He came from Australia in 2010 After graduating from the University of Sydney and returning to China, he has been engaged in the research and development of AR/VR/MR software for 10 years in the Institute of Computer Application Engineering of Huagong University. He has served many Fortune 500 companies in the IT information industry design, planning, development, and implementation of projects. He has rich experience in enterprise IT digital transformation Informatization support capabilities, cooperate with the government and major central enterprises to provide metaverse application development services.
Zhong Kai, co-founder of Huizhong Technology
02 Contents
1. How does Huizhong Technology deploy its metaverse content in the three links of government, enterprises and consumers?
2. Why Huizhong chose the cloud rendering solution, and why it chose 3DCAT among many cloud rendering solutions
3. How 3DCAT empowers the presentation of Huizhong metaverse content
4. Will AIGC change the content creation mode of Metaverse?
03 Huizhong: Committed to the innovative application of metaverse
3DCAT: Mr. Zhong, please introduce Huizhong Technology to you. What kind of opportunity did you create Huizhong Technology? What are the advantages and positioning of Huizhong Technology in the Metaverse industry?
Zhong Kai : Hello everyone, I am Zhong Kai, the general manager of Huizhong Technology. The full name of Huizhong Technology is Guangdong Huizhong Information Technology Co., Ltd., which was established in 2003 and is an old technology company. Now the company has branches in Guangzhou, Foshan, Nansha and Zhongshan in the Greater Bay Area, forming a diamond-shaped layout.
Since 2003, we have been providing system integration services for the three major operators and central enterprises such as China Southern Airlines, so we have accumulated a lot of experience in government ICT needs. We then carried out a VR visualization digital twin project for the government.
After Facebook changes its name to Meta in 2021, these technologies are collectively referred to as the Metaverse. Since we have accumulated a lot of previous experience in this field, we have carried out content innovation and extension in the field of metaverse.
3DCAT: Huizhong Technology's business covers a very wide range, covering the government, enterprises and consumers in an all-round way. Could Mr. Zhong share the projects that impressed you the most in these three directions?
Zhong Kai: For the government, enterprises and consumers, we generally abbreviate ToG, ToB and ToC.
On the government side, we are quite impressed. We are headquartered in Guangzhou, so we did the metaverse project of the International Biological Island Government Park in Huangpu District, Guangzhou . The area is 1.83 square kilometers. Our full 3D reconstruction can be regarded as a benchmark project for Guangzhou as an international city and Israel's genetic engineering. What is special here is that on this island, there are many unmanned buses and vehicles, and it is a demonstration island of Guangzhou's unmanned and digitalization. So we are very impressed with this project. It integrates most of the unmanned devices of the Internet of Things, and we have done the docking.
(Park) IOC Platform of International Biological Island in Huangpu District, Guangzhou
On the enterprise side, what we have done more is the Dongguan Cultural Purchasing Festival . Since the procurement festival is a cultural event that integrates the Guangdong-Hong Kong-Macao Greater Bay Area, we have attracted some companies that need to seek investment. These businesses showcase their content on the Metaverse platform. The Purchasing Festival has also been praised by the Ministry of Culture and Tourism as a tourism product procurement meeting. We think it is relatively successful. It is characterized by holding an exhibition on an aircraft carrier, and it is also a relatively large benchmark for technologically empowered cultural tourism.
For the consumer side, what we are more interested in and deeply understand is the Guangfu Temple Fair on Beijing Road . This is a 21-year-old brand located in the Beijing Road Pedestrian Street in the Millennium Commercial City of Guangzhou. We have specially set up a VR on-site area for children and consumers, so that they can learn about Guangzhou's intangible cultural heritage, such as Guangzhou olive carving and Guangzhou embroidery. By breaking the limitation of space, children can immerse themselves in the world of Guangzhou culture. They can not only play games, but also understand the culture of Guangzhou in games. Therefore, we think this project is very successful.
We will produce the first to third phases of the Guangfu Temple Fair from 21 to 23, and then there will be a fourth phase in 2024. We will continue to update the metaverse space to make it an extension of the government's digital sandbox. For consumers, such an entrance will not change and change frequently, which is also very simple and very suitable for consumers to experience.
3DCAT: The production of metaverse-related content requires a lot of technology and creativity. How does Huizhong Technology maintain its ability to innovate and meet customer needs?
Zhong Kai: We communicate more with owners and customers to understand their needs, and interact and integrate with our 3D team and development team in terms of needs . For example, for the restoration of the olive carving, we thought that the 1:1 restoration was too simple, because the olive carving is small, so we enlarged it by 20 times and presented the details in a better way. This is our advantage in communication ability. In addition, in terms of presentation, we are more willing to listen to users' needs and difficulties encountered, and we are very attentive to meeting with the team to consider issues in this regard.
Restoration of Olive Carvings in Guangzhou Intangible Cultural Heritage Blocks
3DCAT: What are the development strategies and plans of Huizhong Technology in the future?
Zhong Kai : In the past, Huizhong Technology mainly focused on the project integration of the government, central enterprises and state-owned enterprises.
In the field of Metaverse, Huizhong has found some better entry points. We believe that cultural tourism, digital cultural tourism and exhibitions are our key development directions this year. We will launch standardized exhibition products and cultural tourism products, so that more users can participate in the development of the metaverse in a low-code way , and can quickly replicate without waiting for our professional team to complete large-scale projects. This is a key direction for Huizhong this year.
04 AIGC will assist the creation of metaverse applications and improve the efficiency of creation
3DCAT: At present, AIGC content such as ChatGPT is very popular. How do you think this kind of AIGC content will be combined with Metaverse content? How to help your team create better? Will it change your team structure and personnel composition?
Zhong Kai : Yes, indeed we have also paid attention to OpenAI. It is a relatively new sector in the metaverse, and it is also part of the metaverse and artificial intelligence. In the digital cultural tourism scenario, customer service is very critical. If OpenAI's AIGC technology is used, it can meet passengers' questions and plans, and speed up the promotion and replication of the Metaverse.
Image source network
In addition, for our development team, the content and code generated by AIGC have reached a very high level in terms of 3D modeling and basic writing. If our art team, 3D team, and development team are connected to the AIGC interface, the basic code can be described, which will greatly improve efficiency.
A team that could only work on one project can now work on 3 or 4, or more optimized projects at the same time. Although currently AIGC cannot replace some innovative operations, we think it should be embraced and better used.
05 3DCAT & Huizhong: multiple in-depth cooperation, high UE5 compatibility and cooperation
3DCAT: The Metaverse scene produced by Huizhong has ultra-high-precision images and low transmission delay. So in the face of such a variety of user terminals and complex user network environments, how does Huizhong ensure that end users obtain a high-definition and smooth interactive experience?
Zhong Kai : In fact, we used to have a lot of headaches. We have selected many suppliers to do cloud rendering, because we think that the final architecture of Metaverse is the massively concurrent architecture of cloud rendering. Therefore, after we have considered and debugged in many ways, we feel that the degree of cooperation with 3DCAT is the highest, so we now give priority to 3DCAT, and we have successfully landed several project users, and the user experience is also very good.
3DCAT introduction map
3DCAT: Share your cooperation with 3DCAT? What is the form of cooperation? How long have you been working with 3DCAT? What kind of help has 3DCAT service brought to Huizhong Technology?
Zhong Kai : Last year, several of our Metaverse benchmark projects, including the Guangfu Temple Fair Metaverse, Dongguan Wencai Fair, the Tourism Expo of the Provincial Department of Culture and Tourism and the Intangible Cultural Heritage Block, all used 3DCAT services.
2023 Guangfu Temple Fair Metaverse
2022 Guangzhou Intangible Cultural Heritage Block Metaverse
2022 Guangdong-Hong Kong-Macao Greater Bay Area Literary Exhibition Yuan Universe Online Virtual Exhibition Hall
2022 Guangdong International Tourism Industry Expo Metaverse
In terms of real-time rendering, concurrency and interface debugging, 3DCAT provides a lot of support, reducing team communication and usage costs.
Also, 3DCAT's compatibility with the latest UE5 development engine is what we consider the latest . This reduces our workload, saves us worry, and allows users to go online faster and have a better user experience.
3DCAT technical advantages
3DCAT: Which cooperation with 3DCAT impressed you the most? Why?
Zhong Kai : What we are most impressed with should be the Guangdong Provincial Tourism Expo in the middle of the epidemic . Because the process was relatively slow when we were considering building the metaverse at that expo, and the process of the government above was relatively slow, so it can only be said that the time was very fast.
Because the time is too tight, including debugging with 3DCAT, our development, and our modeling are carried out by three parties at the same time. At this time, the pressure is very high, including everyone's coordination. But that time down, our integration is also very good . The project finally won the provincial first prize of the "Blooming Cup" of the Guangdong Department of Industry and Information Technology in 2022 . This achievement is thanks to everyone's cooperation, thank you.
06 Due to the cloud rendering capabilities of Raycloud, 3DCAT was chosen, which effectively guaranteed the user experience
3DCAT: Thank you Huizhong for choosing 3DCAT. What is the opportunity for you to choose cloud rendering solutions?
Zhong Kai : In fact, we have understood this technology for a long time. At that time, the earliest enlightenment may have been watching movies like Ready Player One in 2018 , which is a highly complete Metaverse world.
Stills of the number one player (picture source network)
We learned some concepts at that time, that is, a large number of cloud rendering and cloud computing have replaced traditional terminal computing . The advantage is that we don't need to worry about the user's terminal rendering ability affecting the user's unified experience. Therefore, we focused on how to optimize cloud rendering. At the same time, the development momentum of 5G is also very good , and we believe that 5G transmission can already achieve such an effect. We consider that one of the future development directions must be a large number of concurrent cloud rendering to meet the needs of various 3D worlds, so we decided to take this path.
3DCAT: How did you know about 3DCAT? What is the opportunity for you to choose to cooperate with us
Zhong Kai : In fact, we didn’t know about 3DCAT at the beginning. Some of our partners told us that Ruiyun ranks first in cloud rendering. We checked various materials and found out that Rayvision also has a real-time rendering project . Later, we also got to know the 3DCAT team through our partners, and it is now a relatively good running-in stage.
Raycloud Technology Introduction
3DCAT: Metaverse technology is still in the early stages of development, what is the future development prospect? Under this trend, in what areas do you think Huizhong Technology and 3DCAT can carry out more in-depth cooperation?
Zhong Kai: As a basic cloud rendering provider, 3DCAT provides us with optimized support in all aspects of hardware. As a content provider, Huizhong Technology needs to focus on optimizing content presentation and make extensive use of cloud rendering services.
At present, the metaverse technology is not mature enough and needs a lot of optimization. In this process, we need to complete the construction of Metaverse 1.0 from 0 to 1, which is already a huge workload. First of all, we need to let users see and perceive the habit of entering the 3D world. This requires a lot of work, and it is not something that our company can accomplish. Therefore, we hope to cooperate with major companies and friends to jointly promote the development of the metaverse and push it to 2.0, 3.0 and other higher versions.
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