With the rapid development of 5G, cloud computing and other technologies, cloud rendering technology has ushered in rapid development. Against this background, 3DCAT emerged as the times require and has become one of the well-known real-time cloud rendering service providers in the industry.
As a usage scenario of cloud rendering technology, interactive 3D real-time cloud car viewing has gradually become a new way of viewing cars. It uses cloud computing resources to provide ultra-high-definition, full-real-time, interactive, and immersive online virtual viewing. Cars, breaking geographical space restrictions, realizing lightweight terminal equipment, and meeting the needs of more potential car buyers for convenient car viewing and personalized configuration.
Based on the above technical iterations and advantages, SAIC Audi has established a long-term and in-depth cooperation with 3DCAT real-time rendering cloud, providing a public cloud real-time cloud rendering display solution for the new retail product configurator of SAIC Audi 4S stores.
SAIC Audi new retail product configurator (Source: SAIC Audi official website)
By linking a huge high-definition screen and 3DCAT real-time cloud rendering technology, the touch configurator can immersively restore the details of SAIC Audi models and present many high-tech configurations and diverse optional packages to customers one by one. In addition, consumers can synchronize their personalized configurations to the SAIC Audi app and place orders directly , which is different from the traditional 4S store car purchase model. This will undoubtedly make customers' car purchase choices and decisions more intuitive and faster.
Brand new Audi new retail product configurator (video screenshots from SAIC Audi)
In addition, sales staff only need to operate on the touch screen, and they can synchronize the operation content to the big screen through 3DCAT's screen projection group control function , realizing real-time synchronization and concurrent screen projection interactive control of multiple terminals, so that customers present can see the product simultaneously. Configurator content, which not only improves operational convenience but also improves sales efficiency.
Screen projection group control operation demonstration (video sourced from SAIC Audi)
01 3DCAT’s super computing power supports the smooth and stable operation of the car configurator
Why SAIC Audi chose 3DCAT real-time cloud rendering instead of traditional local rendering or WebGL rendering is because real-time cloud rendering brings more advantages in terms of computing power, portability and rendering effects.
First of all, the traditional local rendering method requires the purchase of expensive hardware and software, and requires professional personnel to operate it. Not only is this costly, but it also consumes a lot of time. Real-time cloud rendering can solve all these problems. You only need to connect to the cloud through the network to quickly present high-quality rendering effects.
Secondly, real-time cloud rendering can also provide a better user experience . Because rendering is performed in the cloud, users can access the service at any time and anywhere, greatly improving user convenience and usability. Consumers can more actively participate in the process of vehicle configuration and purchase. Through the presentation of touch-sensitive configurators, various high-tech configurations and optional packages, consumers can make decisions more intuitively and quickly.
In addition, the 3DCAT real-time rendering cloud platform has one of the few second-level delivery capabilities in the industry . Relying on Raycloud Technology's long-term operation experience in the visual cloud computing industry for more than ten years, it can flexibly increase or decrease cloud resources at any time according to business load, so as to respond calmly. The peak of user demand.
3DCAT platform architecture
Tens of thousands of distributed servers are all completed by the self-developed cluster scheduling system - MUNU, from task release to queue processing. It supports the mixed use of multiple platforms. After years of production testing, it meets the complex and changing needs of cloud applications, enabling flexible construction and ease of use. Operation and maintenance. 3DCAT can provide users with smoother and more realistic rendering effects, thereby better demonstrating the beauty and quality of the car.
3DCAT four major advantages and features
As a cloud rendering, WebGL rendering can also perform simple interactions, but due to technical limitations, the clarity is poor and the performance of the terminal device is seriously consumed, resulting in slow opening speed, device heating, freezing, etc.
Disadvantages of the traditional way of looking at cars
02 3DCAT screen projection group control function promotes humanized dual-screen interactive experience
In addition to placing heavy computing in the cloud and pushing real-time computing results to lightweight terminals to reduce terminal computing pressure and terminal consumption costs, SAIC Audi also innovatively used 3DCAT's new screen projection group control function this time. Achieve real-time synchronization and concurrent screen projection interactive control of multiple terminals.
In this project, the salesperson only needs to operate on the touch screen, and the operation content can be simultaneously projected onto the large screen in the store through 3DCAT's screen projection group control function . This means that salespeople no longer need to operate on a large screen, thus eliminating tedious operations, improving sales efficiency and portability, and enabling free fingertip control.
Screen projection group control operation demonstration (video sourced from SAIC Audi)
More importantly, consumers can also see the salesperson's operations in real time on the big screen, so that they can more intuitively understand the car's configuration, appearance and other aspects . At the same time, consumers can also adjust vehicle configurations through interaction with salespersons to achieve a better personalized experience. The realization of all this is inseparable from the help of 3DCAT screen projection group control function.
Real-time synchronization of content across multiple screens
Before the screen projection function, every time the 3DCAT real-time rendering of the car was remotely displayed to a customer, an access link needed to be sent to him separately. The key point was that it was impossible to synchronize the sales control screen in real time, and it was impossible to perform oral presentations and operations at the same time. While watching the scene, this makes the car sales very distressed.
Now with 3DCAT's screen projection group control function, real-time synchronization of control greatly facilitates car marketing work for users.
03 3DCAT uses comprehensive digital innovation to lead changes in the new era of automobile retail
With the popularization of 5G technology and the rapid development of cloud computing technology, the trend of digitalization and intelligence in the automotive industry has become increasingly obvious. By combining with 3DCAT real-time cloud rendering technology, the automotive industry can not only provide better user experience and customized services, but also significantly enhance consumers' perceived value of the brand, enhance the competitiveness of automotive brands and increase e-commerce order rates. ;
In the future, the automotive industry will continue to integrate with emerging technologies and explore the balance between digitalization, intelligence and sustainable development. The application of 3DCAT real-time cloud rendering technology will also continue to expand, reaching cooperation with many automobile brands, maintaining stable cooperative relationships with world-renowned automobile brands, and using professional visualization and interactive technologies to help customers achieve brand innovation and improve marketing effects.
We can foresee that in the future, car showrooms will no longer be a single display space, but will use digital and virtual technologies to create a more real, rich, and interactive car buying experience. The application of 3DCAT real-time cloud rendering technology will play an increasingly important role, bringing users a better experience and more choices, and will also promote the automotive industry to become more digital, intelligent and sustainable. keep going.
The content of this article "3DCAT + SAIC Audi: Creating a real-time cloud rendering solution for new retail car configurators" is compiled and released by the 3DCAT real-time cloud rendering solution provider . If you need to reprint, please indicate the source and link.