The goal of advertisment marketing is to increase the visibility and sales of your products. Everyone knows this, right? The problem is that marketing without a clear strategy is like fishing without bait. You may catch something, but the result is not what you want. In order to effectively promote your product or service, you need to clearly define a strategy. For example, the target market, how to grasp the pain point and try to solve the problem, how can the product or service meet the demand? When you develop a marketing strategy, it is important to remember the methodological elements. The following are the steps followed by the editor of 178 Ruanwen.com when formulating marketing strategies, combining sales and marketing to promote sales growth in an effective way.
1. Know your customers
The first step in formulating any marketing strategy is to understand who your buyers are, why your product can solve their pain points, and how to find the information needed to solve the problem.
2. Start researching customers and potential customers.
You must first collect information about your customers. There are many ways to mine information about your current customers and potential customers. Use the data you already have about sales leads and potential customers to ask them relevant and targeted questions that you can answer. Research their brands and see how they can impress them.
Three, list the product benefits
List the benefits your customers will get when they buy your product or register for your service. This list should include tangible benefits, such as increased work efficiency, and intangible benefits, such as feeling inner peace.
Please remember that your advertisment must have benefits, which is very important. Readers like the tangible part, but the emotional aspect is also important. When you create advocacy for marketing purposes, you can add emotion to impress your readers.
Four, clarify the problems that can be solved
What problems does your potential customer have that can be solved? If you have identified your ideal customers, will they pay you to solve their problems? Sometimes their problems are obvious, and sometimes they don't know them, which requires you to conduct in-depth research. The closer you are to your ideal customer, the easier it is to determine your message, your delivery channel, and your solution to their problems. Knowing your customers and their needs can help you establish an accurate buyer persona.
5. Use your research to create buyer personas
The buyer persona is a semi-fictional prototype you create based on actual customer data. They are the people most likely to buy your product. When you build these, figure out how old they are? Male or female? What is their job title? Where do they search for information? This will help you better determine your marketing strategy.
Six, clarify your competitive advantage
When you write about your competitive advantage, make sure you do enough research to analyze the competitor data. Review the features of your competitors’ products or services, list their prices and, if possible, the effects that customers have made.
In addition, update your analysis regularly and see how your competitors are transforming and developing their products or services. The clearer you define your competitive advantage, the easier it will be to do your own marketing strategy.
Seven, determine the media to promote traffic
It takes a process to train customers from discovery to sales. This process requires the participation of the media. The content of advertisment plus media marketing is the whole process of advertisment marketing. Finding more channels to promote your manuscript can help you sell products and gain customers at a lower cost.
By attracting potential customers on news media websites, you can bring potential customers to your brand. You can also publish information in the self-media, answer readers’ questions, solve their problem pain points, and provide solutions, while building trust and cultivating relationships, thereby Increase sales.
8. From the reader's point of view
When you develop a marketing strategy to drive sales, you need to empathize with the content. From the buyer's standpoint, you can better understand their views on the company. By focusing your strategy on the needs of your customers and delivering value in a targeted way, you can ultimately succeed.
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Original link: https://blog.csdn.net/faruanwen/article/details/107642013